A few years ago Fashion Shows were strictly for the media elite only. Top editors sat front row with their notepad and pens and were privy to a preview the rest of us would have to wait months to see. The only opinions that mattered were those in a key position to influence the future of the brand such as the editor of a top magazine or the fashion writer for a High Grossing daily newspaper.
Nowadays however things have changed... with the advent of online media, live streaming and social media interaction, brands have to be prepared to face a whole world of opinions from the minute their first model steps onto the catwalk. And everyone, even Joe Bloggs on the street is entitled to view, comment and influence.
As a result the whole atmosphere, organisation and delivery of Fashion Week has also changed and the adventure doesn't need to begin with a press pass. Now full scale, city wide events, Fashion Weeks are no longer shrowded in mystery and snobbery. Instead they are five days of social activity which has the whole city talking.
Brands are recognising the need to engage both press and consumer at the same time - press with a new collection and consumer with a current one therefore stores are utilising the excitement and buzz around the city in order to offer deals, discounts and workshops, galleries and museums are hosting fashionable exhibitions, fashion films are being screened, books and magazines launched and there is certainly no shortage of interesting events and savvy shopping possibilities all of which are awaiting your arrival.
So if you are in London during Fashion Week this season, and are keen to be involved but don't know quite what to turn your attention to then take a look at this run-down of some of the best events the city has to offer, none of which require an invite, press pass or BFC accreditation.
Enjoy a Fashion Tea with Teatum Jones at the Dorchester.
Ok so this particular one may not involve a press pass but it does involve a ticket and around £52. But the good news is its open to all and the price includes a cocktail. Sold? I thought so. Fashion label Teatum Jones have collaborated with The Dorchester Hotel to create a unique printed silk scarf inspired by the luxury Hotel. Combining this launch with the unveiling of their new SS13 collection there will be two sittings of Fashion High Tea on the 18th September offering posh grub and a fashion show on the side. The scarf will also be on sale from Liberty this month.
To book a place call 020 7629 8888.
Pick up some designer bargains at a new breed of jumble sale.
Abigail Chisman, previously of Vogue.com is the brains behind this charity venture, The Designer Jumble Sale, heralding a whole new take on the traditional jumble sale. You're unlikely to find your nans old frilly frocks here and if you do it's because they are vintage Ralph Lauren or the like. With all items donated by members of the fashion industry, there are set to be some real designer finds within this jumble and with 100% of the profits being donated to charity you don't even need to feel guilty about splurging.
Wednesday the 19th September from 12pm - 8pm and Thursday the 20th from 10am - 2pm. The Church of the Annunciation, Bryanston Street, London W1H 7AH
Explore Street Photography at the Horniman
This unique exhibition exploring the work of 14 street style photographers is the result of a competition by the Horniman Museum and Lifestyle website Londonist which called for amateur and professional photographers to submit their work showcasing the essence of the city through its trendy inhabitants. Only 14 of the 350 submissions made it into the gallery so expect to see a high quality of work and a whole lot of London attitude.
Until Sunday 30th September, Horniman Museum, 100 London Road, SE23 3PQ
Get involved while you shop at Selfridges
Selfridges are offering some of the most enticing in store events taking place during LFW. From the 13th - 19th September they will be playing host to a number of exciting workshops, talks and celebrity appearances. Highlights include a coffee tasting masterclass, brooch making workshop and various DJ sets to keep you entertained while you shop.
All events are free and are on a first come first serve basis.
Get your Rocks on at a Vintage Caper
Love vintage fashion? Love music? Keen to see a fashion show with a difference? Then Vintage Rocks! The event set up by vintage boutique Rock Candy could be for you. It brings together some of London's best designer boutiques all under the retro roof of 50s jukebox venue Bugaloo combining a through the ages fashion show with a marketplace to purchase it all from and music from special Guests.
Thursday 20th September, 7pm - 1am (8pm fashion show) Bugaloo, 312 Archway Road, N6 5AT £3 entry.
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