2013 is shaping up to be the biggest year for mobile so far, as more consumers than ever shift over to smartphones and tablets: 17.4 million iOS and Android devices were activated on Christmas day alone. These numbers support the trends we saw in 2012 as smartphones overtook feature phones...

If October is the month of mobile launches, this October was one of the most important in recent years, thanks to the first ever next-generation 4G LTE network to go live on UK shores. With average speeds appearing to be 22mbps, mobile broadband is now faster than the vast majority...

A whopping 70% of all mobile searches result in action within one hour. As a comparison, 70% of searches carried out on the Internet from a computer leads to action within one month (Borrell Association, 2011). Data from Google supports this, showing that 95% of smartphone users look up local...

Every few weeks, my wife receives text messages from her hairdresser reminding her about appointments or checking if she would like to book an appointment via a special offer. This started a number of years ago and has become a welcome part of her life. This approach has now been...