Jim has been at British Military Fitness for the past five years after joining the company in 2006 shortly after arriving in the UK from Australia. Jim brings a balance of commercial and fitness experience to his role at British Military Fitness. Before joining the company he set up and ran two businesses and building on his fitness experience from the military has spent time in various roles within the fitness industry. Prior to this, Jim served for six years in the Australian Parachute Regiment. Jim believes British Military Fitness is at the forefront of providing real, effective fitness to the masses with the added benefit of being in a fun and very social environment, he works hard to ensure that British Military Fitness remains market leader and is looking to provide new innovation to the sector to get even more people participating in fitness. Jim’s passion for the business of fitness is renowned and in 2011 he was appointed to the Board of Directors of the industry trade body, the Fitness Industry Association.

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