Jim Prior
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Jim Prior, is the CEO of WPP-owned brand consultancy, The Partners – named the world’s most creative company by Design Week.

Jim is a passionate advocate for the use of creativity in strategic thinking and is inspired by the pursuit of wholly original solutions to business problems. He regularly speaks about the need for creativity to form a more prominent role within business, and has been featured in The Times, The Independent, The Financial Times, The Guardian and Management Today, speaking about creativity and business issues.

His clients at The Partners have included some of the world’s leading business, such as Ford, eBay and Deloitte, with whom he has worked on brand consultancy programs that have brought about profound change, often in very complex circumstances.
In 2008 he was the recipient of a coveted D&AD Black Pencil, one of the industry’s highest creative accolades, for his work with The National Gallery in London. Jim is a regular commentator in trade and consumer media on brand-related matters where his challenging, straight-talking points of view often inspire much debate.

Jim joined The Partners in 2001 as a Strategy Consultant and became CEO in 2003. Previously, he has held roles as Director of Product and Marketing for Converse Inc., Head of Merchandise for Levis Strauss UK, and was a co-founder of fashion label Duck and Cover. His position as the head of one the world’s most creative agencies feels like a far cry from his graduation, in 1986, with a degree in Physics.

Jim lives in West London with his wife and two children. He is a keen triathlete, and can often be seen running home from work in a desperate attempt to stay fit. Other interests include learning how much he doesn’t know about wine, and failing to complete cryptic crosswords.

Blog Entries by Jim Prior

The Strategy Trap: Why Organisations Need to Talk Less and Do More

(0) Comments | Posted 15 October 2012 | (07:43)

"All statements are true in some sense, false in some sense, meaningless in some sense, true and false in some sense, true and meaningless in some sense, false and meaningless in some sense, and true and false and meaningless in some sense."
Malaclypse the Younger

Business strategy. Growth strategy....

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Why Business Is Like Piracy and Needs More Irrational Thought

(4) Comments | Posted 6 July 2012 | (00:00)

In the study of economic decision-making the Ultimatum Game is an illustration of the unpredictability of human behaviour, value judgement, and the role and importance, therein, of morality. The Ultimatum Game is a two-person scenario in which the first player is given a sum of money, say 100 coins, and...

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The New Morality of Brands

(1) Comments | Posted 24 April 2012 | (10:19)

The Coca Cola brand has lived large and well in the public conscience for some time. On the whole, it has been regarded with positivity, achieving near perfect resonance with its carefully crafted image as a distributor of happiness, freedom, egalitarianism and carefree times. Its brand (in isolation of its...

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Why Big Businesses Must Be Creatively Led

(2) Comments | Posted 14 March 2012 | (08:01)

By now it has become rather fashionable in the business and political worlds to talk about the need for fundamental change in the way large organisations are managed and run.

The need for realignment around more socially generous ambitions and for creativity and radical innovation in products, services and...

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Davos Discussions Must Centre on Why 'Profit as Purpose' No Longer Washes for Big Business

(5) Comments | Posted 27 January 2012 | (23:00)

As the world's most influential leaders gather this week in Davos it is clear that much of the world is looking on, whether from igloos immediately outside or further afield, with a certain degree of hostility towards business and, more specifically, big businesses.

Whether it's the Occupy movement railing...

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Creativity Has Become the Elephant In the Board Room

(5) Comments | Posted 3 January 2012 | (22:35)

In 2012, politicians, economists and expert commentators will undoubtedly continue to speak out on how creativity and innovation are essential if we are to overcome the current economic malaise. Yet, for every creative company that commits to doing thrilling things, there are many more dull businesses throttling new ideas. For...

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