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Jo Rourke

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"Sustainability"

Posted: 24/07/11 15:49 BST

As it says in my one line bio above, by day I work in the field of sustainability. I actually had to fight the urge there not to put the word in inverted commas à la most people who introduce me at meetings. It turns out that if you work in the area of trying-not-to-destroy-everything-for-everyone-else you get your very own punctuation with your title - thankfully these ickle baby speech marks aren't nearly as heavy as the tree we're expected to cart round with us at all times for impromptu hugging sessions or padlocking emergencies.

This piece stems from a slight disagreement I had with someone recently, caused by a simple - though evidently highly hypocritical - action of mine. Imagine the scene: ten of us, small meeting room, smaller window, typical British summer weather outside (lashing rain and force ten gales) - so I, in all my wisdom, turned the lights on. Cue the "witty" and clearly rehearsed "Ooooh! Turning the lights on, are we?? Thought you were into "sustainability!" Yes, because clearly this bestows infrared vision on all of us treehuggers. I'm pretty used to most people finding the whole concept of "saving the planet" at best new age-y and barefoot, at worst some sort of hare-brained, dope-fuelled scheme designed to steal money from innocent, tax paying citizens. I am the first to admit that the science is confusing and can seem contradictory - but the root of it, to try and ensure that future generations aren't igniting their farts to keep warm isn't exactly a hangable offence, is it?

As you can imagine, the recent cold winters have been particularly frosty for us "green people" - "Global warming?? You're having a laugh!" as they shake the snow off their boots and try to stab us with the nearest icicle. "Climate change, it's called climate change actually" can be heard, muttered, through the gritted teeth of fellow "environmental types."

Whether we've had an effect on global temperatures through our flagrant disregard for the laws of nature and our out-and-out greed is a matter for debate - whether we're using up our natural resources at a blistering pace is not. But sustainability isn't just about the environment; it's about how sustainable our lives, relationships and society are. It's also about money - economic sustainability is something that, historically, we're not marvelous at, boom and bust, anyone?

So you see, us "eco-warriors" aren't out to get you, steal your money and brainwash innocent children and puppies - making the world a better place is a bit grand, but even so, it's not exactly a bad aspiration. And what if we go all out to try and achieve this and it turns out the science wasn't right? Well, that depends on your viewpoint really - of which there are many. But as I'm approaching my word limit and there's a tree in need of a hug here, I'll highlight a few. There are those of us who believe that the earth will naturally regain its balance - think Russian gymnast on the beam - so for their part, what the science says doesn't matter much, as it'll all work out in the end. Then there are those that say, there's the potential that the science is wrong - best not do anything too rash, let's wait another few years and keep the lighters and the baked beans handy, just in case. And then there's us, the Superhuggers, who, if the science is proved wrong will look kind of silly wearing our pants over our tights; but cleaner air, affordable fuel, a resilient economy and inclusive and healthy communities is hardly the booby prize. Now, come here and give me a hug you big oak.

 

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HUFFPOST SUPER USER
DaveJohnWard
09:50 PM on 07/26/2011
It seems to me that the real arrogance, as you suggest, is thinking that the Earth will sort itself out for the benefit of us humans. We've only been around for a few thousand years, it will be the insects that will rule once we've screwed it up.
The only hope is that 'big business' will finally wake up to the profits they can make from saving the planet. When that happens the problem will be solved inside 20 years.
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eaarth2
“An era ends when its illusions are exhausted
09:52 PM on 07/25/2011
Many Americans have lived a carbon rich unsustainable life for many years. That is going to have to change now, or else they may be forces, quite quickly to change their ways.
03:36 PM on 07/25/2011
Excellent! I am glad I am not the only one who feels this way! I recently wrote an essay about the very same idea:
http://sustainified.org/2011/07/19/sustainability-vs-climate-change/
(a bit of shameless self-promotion!)

I am still in shock at how ignorant most are to the idea of sustainability and how hostile certain politicians and media outlets have become toward these ideas. We must continue to spread the word!
03:55 AM on 07/25/2011
I have experienced the same problems in dealings with other people, which continue to baffle me. Let's think about what it means for something to be "sustainable." It means you can keep doing it! It can be maintained without depletion. This seems like it should be common sense.
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HUFFPOST BLOGGER
Jo Rourke
09:30 AM on 07/25/2011
Great comment, Caroco! You are absolutely right - it means you can keep doing it! What more could you want?

Thanks for commenting

J
10:25 PM on 07/24/2011
Amy Winehouse and Hummers go to a better place.
I can remember reading about worker heroes of five
U.S.S.R. television factories; all making product that
self-ignited and one Brand infrequently exploded.
Do you have better expectations regarding success?