John Oswald
Business Design Lead at leading service design consultancy, Fjord

Entries by John Oswald

Could You Really Fall in Love With a Computer Operating System?

(0) Comments | Posted 21 February 2014 | (09:51)

Some would say a film about a man who falls in love with a computer operating system, as seen in Her, Spike Jonze's latest film, would be an odd choice for a Valentine's Day romcom.

10 years ago, you probably would have been right. But, in this...

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What Is the Future for Media Brands in a Digital Age?

(0) Comments | Posted 2 December 2013 | (11:08)

There's no getting away from it: the arrival of digital has had a profoundly disruptive impact on media brands and the role of journalists. Social media, apps, mobile media consumption, news aggregation, digitisation of TV, newspapers and magazines and the emergence of digital-only specialist media, citizen journalism and hybrid media...

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An Alternative Perspective on the Future of the High Street

(0) Comments | Posted 17 September 2013 | (08:35)

Small independents versus big chains; bricks and mortar versus online; Bill Grimsey v Mary Portas: the debate about the future of the high street is nothing if not divisive.

But safeguarding the future health of our high streets means moving away from the confrontational approach so beloved of UK...

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Build a Rocket, Boys!

(0) Comments | Posted 26 March 2013 | (21:01)

We're living in an era where there's a prevailing sense that it's more fulfilling, challenging and exciting to start up your own company, nail some funding and launch something into the world that's going to make a difference, rather than climbing through the ranks of a large corporate.

So what...

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How Things Might Have Turned Out...

(1) Comments | Posted 5 February 2013 | (16:53)

Hindsight is a wonderful thing. If only we could re-run past experiences, knowing what we know now.

Picture the scene. It's 1986 and you've just taken the decision to open the world's largest record store on Oxford Street, London. Your store is so popular that the entire street (one of...

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