Jon Worley
Jon Worley is Director of Customer Interaction at The Logic Group and is responsible for leading the Customer Loyalty Management consulting practice. Jon has over 20 years experience managing complex technology and business change projects, and has provided consultancy to over 25 customer loyalty programmes in the UK and Europe. Jon’s experience has been gained in multiple sectors including retail, financial services, and hospitality & leisure. His previous roles include senior project management positions both in the UK and the US. This broad business experience coupled with in-depth knowledge of customer loyalty solutions and strategy enables Jon to ensure that our client’s projects are successful in engaging their customers and achieving the desired business outcome.

Entries by Jon Worley

The High Street Needs a Technological Revolution

(0) Comments | Posted 19 November 2013 | (17:58)

The future of the high street is hotly debated. Industry experts, politicians and retailers constantly argue about what could or should be done to preserve our high streets and town centres against a growing attack from online retailers.

As consumers increasingly embrace technology including smartphone and tablet devices to...

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Mobile Marketers and the Customer Interaction Journey

(1) Comments | Posted 15 August 2013 | (11:50)

Marketers have successfully distributed offers to consumers for many years. This started with print media and has evolved to online vouchers and recently more sophisticated mobile marketing campaigns. Unfortunately monitoring the customer through the entire journey and capturing redemption data to support campaign evaluation has always been a challenge.


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Contactless and Mobile - The Convenient New Payment Solutions

(0) Comments | Posted 5 August 2013 | (11:57)

As convenience prevails, it could be easily suggested that cash is on the decline. We all know how frustrating it can be when we're out shopping, or catching the bus to find that you've spent the last of your cash and you need to make the detour to an ATM...

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Act Now! Consumer Shopping Habits Are Evolving

(0) Comments | Posted 31 May 2013 | (00:36)

The latest British retail figures from the ONS emerged recently for April, and for many retailers already feeling the strain on the high-street, they did not come as welcome news. Retail sales suffered their biggest drop in a year, blamed in part by the unusually cold weather in...

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Is This the Future - High Street to iStreet?

(0) Comments | Posted 25 February 2013 | (15:20)

It's unimaginable to envisage a supermarket with no customers, no check outs - manned or unmanned, gondola ends with tons of offers, and even the smell of freshly baked bread. But actually, Tesco has five and walk-in customers aren't welcome. They're not on the high street or even on retail...

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'Promiscuous Consumer' Reflects the Reality of 2013

(0) Comments | Posted 20 February 2013 | (14:54)

As businesses and high-street retailers join the race to reinvent themselves, an analysis of consumer loyalty trends in Britain over the four years since 2009 shows that the days of pleasure shopping and retail therapy are behind us - as bargain hunting and rampant discounting have become the norm in...

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British Retail: What's All the Fuss About?!

(0) Comments | Posted 22 January 2013 | (12:42)

  • December retail sales have disappointed.
  • British music industry loses the high street presence of HMV.
  • Another few bite the dust.
  • Britain gets a chilly welcome to 2013.

If you still need more evidence that the internet has necessitated a rethink of customer engagement strategies,...

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