When it comes to advertising and particularly television advertising, you would be a fool to think that originality is prized when it comes to the creative. There are homage's, there are nods, there are subtle plagiarisms and there are shameless rip-offs, the source material could be a five-second YouTube clip...

Australian advertising is known globally for going big with their concepts; famously Carlton Draught produced a wonderfully self-referential ad parodying the ridiculously over-the-top methods that brands will go to in order to sell some beer.

KitKat Australia have taken a very different approach recently, taken a break perhaps? [pause for...

Last time we saw a Heineken viral they were putting their own spin on the video prank genre in a gloriously over the top attempt to find a new apprentice. They and budget busting agency Wieden + Kennedy have returned though with a much glossier effort for another round of...

This week I have been made aware of two PSAs. The first and the main subject of this article is from the Ontario Ministry Of Health and deals with that most maligned of habits - smoking - and in particular the somewhat unjustifiable modern trend of 'social smoking'. The second...

Job interviews are generally all the same bemoans the intro to this superb bit of a video marketing from Heineken. You get dressed up nice and smart and you try and use words like "passionate" and deploy the classic always-subtle self-complimentary line 'My biggest weakness is that I...

The Super Bowl may have ended but the inevitable advertising furore has ensued; flooding YouTube and Twitter with links galore following the successes of old favourites like Old Spice and a clever campaign from Oreo who even responded to the blackout with a nice bit of savvy tweeting - "You...

Branded viral videos have been racking up the views and shares on the Internet for some time now with publicity stunts and flashmobs being a favourite of some of the video production agencies involved. We've seen dramatic events taking place in the street for TV channels, huge sing-alongs in...

Unruly Media released their Global Viral Video Ads Chart for 2012 this week and although the usual massive names are on the list including Nike, Coke and VW it is a once little known Non Profit Organization called Invisible Children that has taken the top spot with over 10 million...

It's been a year since YouTube spent $100 million on original content channels in a bid to start television 2.0. The time has come for fresh investment in their plan but this time the gatekeepers of web video are going to be somewhat more surgical with their approach.

These days Instagram is pretty much beyond parody, with the average feed full to the brim of preening narcissists continually uploading moronic 'selfies' with sociopathic hashtags like #me and #metoday or just inane pictures of coffee toppings. We've all seen the people in restaurants finding a contrived filtered image of...

Once again its time for the YouTube overlords to move the goalposts ever so slightly just to keep us video creators on our toes. The latest algorithm change might not be popular at first but with time it should make the site a place for quality not quantity.

Perhaps it...

YouTube revealed the staggeringly large figure to Alexei Oreskovic of Reuters recently with an addition that over 4 billion videos are streamed daily. What does this mean for video marketing though? Web video is one of the most dynamic and engaging forms of marketing a company can engage...

2011 was a banner year for web video. More content was watched online than ever before with YouTube hitting ludicrous milestones like a trillion views and going on to make reasoned and yet utterly hyperbolic statements like "90% of Internet traffic will be web video" at this year's CES. Arguably...

David Cameron is announced today plans to drastically overhaul the British film funding system. Essentially the PM's plan is to divert lottery funding away from independent cinema and instead push the onus toward high budget, commercially successful films. Inspired by the success of The King's Speech and Slumdog Millionaire Cameron...

If 2011 was the year that the world became completely besotted by viral videos, then 2012 will be the year where original content hosted by online video sites broke through to challenge the waning dominance of the television media and its network overlords.

With the most popular YouTube...

With online video being as popular as it is whilst the DVD market dwindles and only a minute portion of films breaking big at the box office, it is no surprise to see Hollywood trying some new tactics when it comes to delivering entertainment to your living room....

Aiming to capture an audience that is completely engrossed in Facebook, Warner Bros. have commissioned a web video series which utilises the content found on a viewer's Facebook profile to make a personalised version of the show.

This unprecedented use of the social media stalwart is a massive...

In these modern times where online video content is constantly being made available cheaply and quickly across the Internet, the reign of the DVD is drawing to a close it would seem. Studio executives have watched the home entertainment revenue stream drop by 40% whilst the online possibilities...