Jonathan Heath
Jonathan is a freelance online creative. He writes about a number of subjects but mainly centered around the wider world of video marketing.

Entries by Jonathan Heath

Heineken Pit One Man Against The City In Epic Video Advertisement

(0) Comments | Posted 13 May 2014 | (16:38)

Heineken continue their Fantastic man video marketing series with another recent instalment featuring a guy trying to crack the code to a mysterious invitation via a selection of business cards.

This chap is no Pat Bateman though, ignoring ingeniously designed cards in lieu of getting into a series...

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Creative Approaches to Video Marketing - Puppies and Porn

(0) Comments | Posted 29 April 2014 | (16:23)

Getting the Internet viewing and sharing public to do the work for you when it comes to video marketing is a great way to ensure your campaign generates the best results.

The easier you can make it for people the better, if they can do it by just...

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Heineken Uses Non-Actors in Legendary Campaign

(0) Comments | Posted 29 January 2014 | (08:25)

No strangers to the epic advert, Heineken have put together a crack team of 20 non-actors to star in their latest piece of video marketing, proving that every man can be legendary given a crab claw, a banister or conga-line to get involved with.

Moving away from the...

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Oatmeal Crunch Tops Off Year of Surrealist Advertising

(0) Comments | Posted 12 December 2013 | (11:30)

'Quirky' is probably one of the most over-used words when it comes to video marketing briefs at the moment with many advertisers and brands clamouring to get a handle on the aesthetic combining 'hipster' pursuits and surrealist comedy elements.

Odd and outrageous humour has been around in advertising...

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JCVD - The New Face of 'Quirky' Virals

(0) Comments | Posted 24 September 2013 | (12:46)

Ever since Old Spice and Isaiah Mustafa shattered YouTube viewing records with their initial virals, agencies and brands have been clamouring to get a handle on their own pseudo-hipster-quirky-offbeat plot for an advertising campaign.

This has ranged from the Napoleon Dynamite-esque weirdness of confectionary ads to the downright surreal stylings...

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For Advertisers, The Pen Is Mightier Than the Original Idea

(0) Comments | Posted 1 August 2013 | (09:54)

When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from...

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Online Video Ads Continue To Evolve Beyond Simple Reproductions Of TV Ads

(0) Comments | Posted 4 June 2013 | (09:52)

As advertisers and video marketing agencies become more emboldened with the creative for online advertising the approval ratings and the views have skyrocketed. By embracing the gifts of the YouTube interface and the myriad of options with HTML5 the bar is consistently being taken to new heights, with...

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New Expedia Ad Takes More Than A Little Inspiration From Wes Anderson

(0) Comments | Posted 30 April 2013 | (09:48)

When it comes to advertising and particularly television advertising, you would be a fool to think that originality is prized when it comes to the creative. There are homage's, there are nods, there are subtle plagiarisms and there are shameless rip-offs, the source material could be a five-second YouTube clip...

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Kit Kat Make Chocolate Art Down-Under

(0) Comments | Posted 16 April 2013 | (09:53)

Australian advertising is known globally for going big with their concepts; famously Carlton Draught produced a wonderfully self-referential ad parodying the ridiculously over-the-top methods that brands will go to in order to sell some beer.

KitKat Australia have taken a very different approach recently, taken a break perhaps? [pause for...

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Heineken Go the Long Way Round With Another Champion's League Viral

(0) Comments | Posted 2 April 2013 | (08:01)

Last time we saw a Heineken viral they were putting their own spin on the video prank genre in a gloriously over the top attempt to find a new apprentice. They and budget busting agency Wieden + Kennedy have returned though with a much glossier effort for another round of...

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Canadian PSA Explores Bad Social Habits

(0) Comments | Posted 21 March 2013 | (17:05)

This week I have been made aware of two PSAs. The first and the main subject of this article is from the Ontario Ministry Of Health and deals with that most maligned of habits - smoking - and in particular the somewhat unjustifiable modern trend of 'social smoking'. The second...

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Heineken Use Crowd Sourcing For Ultimate Job Interviews

(0) Comments | Posted 20 February 2013 | (10:21)

Job interviews are generally all the same bemoans the intro to this superb bit of a video marketing from Heineken. You get dressed up nice and smart and you try and use words like "passionate" and deploy the classic always-subtle self-complimentary line 'My biggest weakness is that I...

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Red Stripe Makes A Call On VW Ad

(0) Comments | Posted 13 February 2013 | (09:26)

The Super Bowl may have ended but the inevitable advertising furore has ensued; flooding YouTube and Twitter with links galore following the successes of old favourites like Old Spice and a clever campaign from Oreo who even responded to the blackout with a nice bit of savvy tweeting - "You...

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Did a French Kitchen Brand Make the Ultimate Flash Viral?

(0) Comments | Posted 15 January 2013 | (12:25)

Branded viral videos have been racking up the views and shares on the Internet for some time now with publicity stunts and flashmobs being a favourite of some of the video production agencies involved. We've seen dramatic events taking place in the street for TV channels, huge sing-alongs in...

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Kony Tops Viral Ad Shares For 2012

(0) Comments | Posted 5 December 2012 | (13:15)

Unruly Media released their Global Viral Video Ads Chart for 2012 this week and although the usual massive names are on the list including Nike, Coke and VW it is a once little known Non Profit Organization called Invisible Children that has taken the top spot with over 10 million...

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YouTube Plan a Second Round of Content Investment

(0) Comments | Posted 16 November 2012 | (10:42)

It's been a year since YouTube spent $100 million on original content channels in a bid to start television 2.0. The time has come for fresh investment in their plan but this time the gatekeepers of web video are going to be somewhat more surgical with their approach.

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Restaurant Gives Instagrammers What They Want

(0) Comments | Posted 6 November 2012 | (15:31)

These days Instagram is pretty much beyond parody, with the average feed full to the brim of preening narcissists continually uploading moronic 'selfies' with sociopathic hashtags like #me and #metoday or just inane pictures of coffee toppings. We've all seen the people in restaurants finding a contrived filtered image of...

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YouTube Changes Favour Creative and Engaging Videos

(0) Comments | Posted 1 November 2012 | (09:57)

Once again its time for the YouTube overlords to move the goalposts ever so slightly just to keep us video creators on our toes. The latest algorithm change might not be popular at first but with time it should make the site a place for quality not quantity.

Perhaps it...

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Every Minute 60 Hours of Video Are Uploaded to YouTube... Not All Are Cat Related

(0) Comments | Posted 24 January 2012 | (23:00)

YouTube revealed the staggeringly large figure to Alexei Oreskovic of Reuters recently with an addition that over 4 billion videos are streamed daily. What does this mean for video marketing though? Web video is one of the most dynamic and engaging forms of marketing a company can engage...

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How SOPA Will Affect the World of Web Video

(4) Comments | Posted 18 January 2012 | (10:15)

2011 was a banner year for web video. More content was watched online than ever before with YouTube hitting ludicrous milestones like a trillion views and going on to make reasoned and yet utterly hyperbolic statements like "90% of Internet traffic will be web video" at this year's CES. Arguably...

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