Josh Krichefski
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Josh Krichefski is Chief Operating Officer at MediaCom UK. He was previously MediaCom’s COO for the EMEA region where he worked with local market teams, ensuring they had the resources and specialist skills they need to deliver great campaigns for clients. Before joining MediaCom Josh was Global Director of Client Development at Havas Digital where he led best practice initiatives for key global clients such as Danone and Mars Foods . In addition he worked alongside Havas agencies MPG, Arena, Havas Sports & Entertainment, Euro RSCG, AIS and Cake to identify, negotiate and deliver global media and technology partnerships for the network.

Blog Entries by Josh Krichefski

2013 - The Year the Government Opens Its Eyes to the Impact of Advertising?

(0) Comments | Posted 5 February 2013 | (14:39)

Last week I was at the Advertising Association's LEAD conference where it revealed the results of a three year study with Deloitte. As someone in the thick of the industry, I wasn't particularly surprised to see the huge impact that advertising has on the economy. However I did find it...

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Supermarkets and the Christmas Marketing War

(0) Comments | Posted 23 January 2013 | (11:18)

It has been an interesting start to 2013 as far as the retail sector is concerned. We've seen the likes of HMV and Jessops collapse and we've heard all about how the big retailers - supermarkets especially - fared over the competitive Christmas period. With purse strings still tight, last...

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Virgin Leads the Way in Sensory Retail

(1) Comments | Posted 12 December 2012 | (18:18)

Richard Branson's empire of Virgin brands rarely fails when it comes to innovation and keeping a step ahead of the competition. So I was really interested to see that Virgin Media has opened its first 'next generation' store, with interactive experiences at every turn - the next step...

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Will Shields Boost Silicon Roundabout?

(0) Comments | Posted 15 November 2012 | (18:10)

I read with interest recently that Facebook's European boss Joanna Shields is planning to leave the social network to head up the Tech City Investment Organisation (TCIO) - the UK government's investment group for technology start-ups. The ultimate aim of Shields and TCIO is to create a...

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