Josh Krichefski
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Josh Krichefski is Chief Operating Officer at MediaCom UK. He was previously MediaCom’s COO for the EMEA region where he worked with local market teams, ensuring they had the resources and specialist skills they need to deliver great campaigns for clients. Before joining MediaCom Josh was Global Director of Client Development at Havas Digital where he led best practice initiatives for key global clients such as Danone and Mars Foods . In addition he worked alongside Havas agencies MPG, Arena, Havas Sports & Entertainment, Euro RSCG, AIS and Cake to identify, negotiate and deliver global media and technology partnerships for the network.

Entries by Josh Krichefski

Internships - How Do You Draw the Line Between Nurturing Talent and Exploiting It?

(1) Comments | Posted 21 October 2014 | (00:00)

Earlier this month, Casa Morada the creative decor company was reported to HMRC after advertising six full time roles that would in return offer nothing - other than 'experience'. Unsurprisingly the news attracted unwanted press and criticism from the public.

While offering up to two weeks of unpaid work experience...

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Promoting Made in Britain - Advertising's Role in Osborne's Budget

(0) Comments | Posted 24 March 2014 | (11:08)

George Osborne's Budget announcement last week - a Budget for the 'Makers, Savers and Doers' of Britain - has sparked positive reactions across British industry, gaining admiration even from the sceptics.

The Chancellor's celebration of the nation's 'makers, savers and doers' will strike a chord with business, including our own...

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2014: A Year for Investment - What Can the Advertising Industry Do to Further Its Own Growth?

(0) Comments | Posted 6 February 2014 | (10:04)

With the first signs of economic recovery beginning to look like a reality, business leaders across the UK are entering a new phase of cautious optimism. Manufacturing revenues and employment figures are rising; advertising spend has bounced back to pre-recession levels. For the first time in a long time, there...

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Nokia May Offer a Golden Ticket of Recovery for Microsoft

(1) Comments | Posted 6 September 2013 | (00:00)

With Ballmer gone, and following its shock acquisition of Nokia, what does the future look like for Microsoft?

Microsoft. A company that for the past two weeks has dominated the tech and business press worldwide - first, with the shock departure of CEO of 13 years Steve Ballmer; secondly,...

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2013 - The Year the Government Opens Its Eyes to the Impact of Advertising?

(0) Comments | Posted 5 February 2013 | (14:39)

Last week I was at the Advertising Association's LEAD conference where it revealed the results of a three year study with Deloitte. As someone in the thick of the industry, I wasn't particularly surprised to see the huge impact that advertising has on the economy. However I did find it...

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Supermarkets and the Christmas Marketing War

(0) Comments | Posted 23 January 2013 | (11:18)

It has been an interesting start to 2013 as far as the retail sector is concerned. We've seen the likes of HMV and Jessops collapse and we've heard all about how the big retailers - supermarkets especially - fared over the competitive Christmas period. With purse strings still tight, last...

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Virgin Leads the Way in Sensory Retail

(1) Comments | Posted 12 December 2012 | (18:18)

Richard Branson's empire of Virgin brands rarely fails when it comes to innovation and keeping a step ahead of the competition. So I was really interested to see that Virgin Media has opened its first 'next generation' store, with interactive experiences at every turn - the next step...

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Will Shields Boost Silicon Roundabout?

(0) Comments | Posted 15 November 2012 | (18:10)

I read with interest recently that Facebook's European boss Joanna Shields is planning to leave the social network to head up the Tech City Investment Organisation (TCIO) - the UK government's investment group for technology start-ups. The ultimate aim of Shields and TCIO is to create a...

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