Josh Okungbaiye
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Entries by Josh Okungbaiye

Ad Review: Lucozade - Last Men Standing

(0) Comments | Posted 25 January 2013 | (08:12)

Happy New Year to all my readers and voyeurs!!! I am well aware that some of you are still in the honeymoon period of your New Year resolutions. My advice to you is to keep pressing on. In my case I have been going to the gym every other day,...

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Ad Review: Doritos - Mariachi Doritos Sing Stay Another Day

(0) Comments | Posted 16 December 2012 | (21:01)

With the help of AMV BBDO, Doritos returns to its Mexican roots just in time for Christmas. With influences from the Human League, Girls Aloud and East 17 the campaign takes the audience back to the days of cheesy flavoured pop songs and dodgy fashion.

The latest spot featuring...

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Ad Review: Morrisons - For Your Christmas

(1) Comments | Posted 27 November 2012 | (22:21)

2012 has been the year of the Super Mum (well, that's the perception that's being channeled). Adverts from P&G (The Best Job), ASDA, Iceland and many more have all served as a platform to paint mothers all over the world as superhuman forces of good. The latest advert from Morrisons...

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Ad Review: Kia Soul - Bringing Down The House

(0) Comments | Posted 14 September 2012 | (00:38)

Attempting to persuade an individual to buy a car by using a group of dancing hamsters is quite a tall order, but after seeing the Kia Soul advert created by David&Goliath (Los Angeles) a sudden personal desire for the product emerged. However, the only concern on my mind was whether...

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Ad Review: Nike - Game on, World

(0) Comments | Posted 6 August 2012 | (22:59)

With the Olympics in full swing it comes as no surprise that the inner competitor within all of us is emerging. From my own experience I've been trying to improve the time on my 5k runs. The desire for improvement, particularly in sports should never stop.

Sport is the ultimate...

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Ad Review: Volkswagen - A Crash Course to Shine

(0) Comments | Posted 28 June 2012 | (00:21)

In order to channel a message effectively, sometimes the hard-hitting approach is needed to shake the audience into paying attention. 'A Crash Course To Shine' made by DDB Tribal does just that. The advert starts in the form of a Youtube-type beauty tutorial hosted by Nikkie. I think they used...

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Ad Review: Stella Artois - Cidre 'Cidre Duet'

(0) Comments | Posted 18 May 2012 | (11:54)

In the UK beverages market there has been a change in consumer tastes; this has been instrumental in driving the growth of the cider market. In 2011 Stella Artois entered the UK cider market, this was part of the brand's diversification strategy. As a result of their strategy, the brand...

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Ad Review: Changing Faces -- Leo

(0) Comments | Posted 30 April 2012 | (15:09)

I've been watching a lot of TV lately and I've noticed DDB's (a Worldwide advertising agency with offices globally, particularly in London and New York) recent ads have been getting bolder each time. The subtle ways in which they challenge perceptions, whilst making a product appealing seems almost effortless. Examples...

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On-Live Advertising

(0) Comments | Posted 7 December 2011 | (20:43)

Advertising is my life passion because it is the combination of art, culture, business, technology and everything that makes life vibrant. I see it as an opportunity for one to make a cultural contribution that resonates with people's individual life experiences. Presently, advertising is experiencing a shift that is causing...

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