Jude Thorne
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Jude has 24 years experience in customer relationship management, customer loyalty, marketing and branding. She held a number of senior positions in top agencies, including Group Account Director of WWAV, Director of RSA and Client Services Director of DDM, before joining AirMiles in 1994.

Initially as Marketing Director and then as MD, Jude changed the platform for customer relationships, creating centralised accounts and focusing on customer and client communications and service.

The creation of new products and services underpinned the company’s economic turnaround and by the time Jude left AirMiles at the end of 2000, the company had increased its profits to £27.2 million, making it the most profitable subsidiary BA worldwide at that time.

Jude set up Verve Partnership Ltd with Steve Toomey, ex FD of AirMiles. Verve advised on customer loyalty programmes for companies such as Sainsbury’s, MBNA, RCI, Cendant Group, John Lewis PLC, Virgin Nigeria and HSBC. Verve is a founder shareholder of The Ice Organisation Ltd (IceTM).

Entries by Jude Thorne

Hold Your Horses!

(7) Comments | Posted 15 February 2013 | (00:00)

I have just come back from the FARMA (The National Farmers' Retail and Markets' Association) annual conference and was once again highly impressed by the professionalism and passion of the UK's farm food entrepreneurs.

Make no mistake, the horsemeat issue was a hot topic. My favourite...

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Why We Need to be Making Better Choices

(0) Comments | Posted 5 November 2012 | (11:14)

According to scientists from NASA and the NASA-supported National Snow and Ice Data Center, the current Arctic sea ice cover is the smallest size ever observed in the three decades since consistent satellite observations of the polar cap began. Only this summer, an addditional area of sea ice...

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Will the Olympic Effect on British Pride be Shortlived? Let's Hope Not....

(1) Comments | Posted 15 August 2012 | (12:05)

What a wonderful Olympics, it really does make you proud to be British! Like everyone, I watched lots of it on the television, but was also lucky enough to go to Greenwich Park for the equestrian eventing cross country day, and I have never known an atmosphere like it. The...

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Celebrating Our Local Food Heroes

(2) Comments | Posted 9 June 2012 | (01:00)

I grow a few acres of asparagus on my farm in Kent and this year I have looked on helplessly as the asparagus first sulked underground in the rain and cold, refusing to grow at all and then shot up faster than we could pick it as soon as the...

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The Cynical Guide to Loyalty Programmes

(0) Comments | Posted 24 April 2012 | (13:11)

Financially, times are tough for most of us at the moment and the recent budget hasn't done much to make life easier for cash strapped consumers. But are we missing out on ways to make our household budgets go further?

We recently conducted an experiment to test the findings of...

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