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Karen Fraser

Karen Fraser

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Karen has been Director of Credos, the advertising industry’s think tank, since its formation in 2010. In December 2011 Credos published Pretty as a Picture: the culmination of a year’s research into young women’s body image and airbrushing.

Karen has a keen interest in corporate ethics, having founded the Ethical Reputation Index in 2006, an independent tracker of consumers’ ethical opinions.

In 2007, her work on ‘Conflicted Consumers’ was chosen for the Harvard Business Review: Breakthrough Ideas List, whilst other work for the ERI has been featured on BBC 2’s Newsnight, Radio 5 Live, BBC Online, The Economist, New Statesman and The Financial Times.

Blog Entries by Karen Fraser

Advertising: Where Are We Now on Body Image?

(0) Comments | Posted 30 April 2012 | (00:00)

According to Dove, winners of the advertising award at the Body Confidence Awards hosted by the APPG on Body Image this month, only one in eight British women consider themselves attractive. With results like this it is no surprise that political concerns and...

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