Kelly Dern

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Women Entrepreneurs Continue to Hit the "Glass Ceiling" in the Technology Industry

Posted: 05/08/11 01:00

Yesterday evening, I was among hundreds of technology start-ups, entrepreneurs and VCs who attended TechCrunch #CrunchUp, an ad hoc gathering of Europe's entrepreneurs. However, when I looked out at the sea of over 300 of Europe's technology gurus, I noticed that I looked very different from the majority of the people there: I was one of a handful of women. The lack of women attending this event illustrates how few women work in the technology sector and how even fewer are involved with start-ups in general.

I have a master's degree from the media and communications department at the London School of Economics and Political Sciences, a department overwhelmingly filled by women students. However, judging by the number of women representing technology start-ups in Europe, very few are entering these positions, even though most technology start-ups today aim to take advantage of, or build new platforms for social media - suggesting that, if anything, these skills should be in greater demand. If women have the skills and education to enter into a tech start-up, then where are they?

The under-representation of women in these industries suggests that despite the distance women have come in achieving equality in the workplace and in universities, that they still aren't reaching the same level within burgeoning industries. This trend suggests that the "glass ceiling" still exists for women in the technology industry. The question is: why?

When working with a tech start-up, there is a certain amount of risk and uncertainty that goes along with being a part of something that is completely new. At the same time, there is opportunity, creativity and excitement that you experience being part of something groundbreaking. Do young women not want to take on the risk? If they are just as creative, hardworking and capable as men, then why are they shying away from these opportunities?

I am a member of the 'digital natives' generation; I grew up with the Internet and have only known an existence belonging to a networked society. Learning to use new technologies was part of growing up - for both men and women in my generation. However, even within a society that gives both sexes the opportunity to develop their skills, gender socialisation still continues - pushing women away from pursuing maths, sciences and technology studies.

There needs to be a change in the messages sent to young women - one that reinforces strong female entrepreneur role models. Instead of idolising pop stars, our heroes should be Steve Jobs, Jack Dorsey and Caterina Fake According to a recent study by blur Group that asked 1,000 entrepreneurs who they found most inspiring, female entrepreneurs received only 3% of the vote.

Some women may be shying away from the 'geek' image associated with tech start-ups. There needs to be positive messages that enforce the importance of entering into the these industries, or even forging one of your own.

While there are only a handful of women at the top of the tech pyramid, we must not let this imbalance affect who will become our future business leaders. Female entrepreneurs must be more visible, play an active role in mentoring young women, and recruiting them to join the wonderful start-up universe.

 

Follow Kelly Dern on Twitter: www.twitter.com/kellydern

Yesterday evening, I was among hundreds of technology start-ups, entrepreneurs and VCs who attended TechCrunch #CrunchUp, an ad hoc gathering of Europe's entrepreneurs. However, when I looked out at ...
Yesterday evening, I was among hundreds of technology start-ups, entrepreneurs and VCs who attended TechCrunch #CrunchUp, an ad hoc gathering of Europe's entrepreneurs. However, when I looked out at ...
 
 
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Nicole Garton
12:32 on 09/08/2011
I think this article brings up two very important points: 1) that few women means few role models, and 2) that industry-wide male-majority means difficulty joining the culture of the industry (i.e. the boys club).

Women need to be able to envision themselves as successful in a career path, and having successful women forebears makes this easier to visualize. Without them, both men and women may doubt the abilities of women and their chance of success.

As men and women relate differently to each other, it's important that women have a network of professional contacts to mentor them and back them up, just as men in the field do. These relationships are crucial to women's professional advancement, whether they work alone or within a large company.

Having role models and a network is not a concept unique to technology - it applies to every industry, from real estate development to government to restaurants... Interest is not the issue, and in fact, I find it hard to swallow the comment that "women" as a group "prefer" anything at all. I think to say so is to speak in meaningless generalities. Some women are lucky enough to have the confidence to pursue so-called "geeky" fields without caring what other people think. We should all be so lucky.
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Morrisfactor
Just a little bent
17:30 on 08/08/2011
"The under-representation of women in these industries suggests that despite the distance women have come in achieving equality in the workplace and in universities, that they still aren't reaching the same level within burgeoning industries. This trend suggests that the "glass ceiling" still exists for women in the technology industry. The question is: why?"

It seems to me the answer is obvious. Women CAN do well in science/math/technology, but they PREFER the medical, education and humanities sectors.

I have a 15 year old daughter who was the top math student in her junior high the last two years running and a straight A student. Teachers have told her she "can go anywhere she wants with math". However, while she loves math, she has zero interest in becoming an engineer (despite many teachers telling her to go that way) but instead wants to enter the medical field.

I think many women feel the same way as my daughter, and there is nothing wrong with being able to go into a field where you receive and enjoy positive human feedback.
14:41 on 08/08/2011
This depresses me - especially as I wrote this article for the Independent 12 years ago! http://www.independent.co.uk/arts-entertainment/network-whats-a-nice-girl-like-you-doing-in-a-business-like-it-1107426.html
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MoreFreedom
17:52 on 07/08/2011
"The under-representation of women in these industries suggests that despite the distance women have come in achieving equality in the workplace and in universities, that they still aren't reaching the same level within burgeoning industries. This trend suggests that the "glass ceiling" still exists for women in the technology industry."

There is no "glass ceiling" for women entrepreneurs because they are the owners of their own companies; otherwise, they are not entrepreneurs.

Dern jumps from "under-representation" to "glass ceiling" and implies sexual discrimination. But her lack of logic on this, and entrepreneurs and "glass ceilings" just negates the entire article, and her reputation as a logical thinker. Logical thinking is something required for understanding the hard sciences and for careers where people actually create something with technology. A degree in media and communications isn't one where one learns to program a computer.

As with Facebook, a good idea isn't enough to make a business work, one actually has to write and deliver the DNA for the company, and in Facebook's case, Zuckerberg provided that, while the Winklevoss brothers did not.
15:52 on 07/08/2011
Perhaps they just aren't as interested in this field or owning and growing their own businesses?

The comments below seem to indicate there is plently of skill and talent in the industry.

To say there is a glass ceiling for women is to completely miss the fact that it is a entrepreneur's passion and drive are the biggest reason their businesses become a sucess.

I would even go as far to say that in fact this story at best; shows a lack of understanding of what it takes to create a sucessful company and at worst: is a victim of a conditioned response, by accepting the very concept it is opposing and playing the age old sexism card.

Perhaps it is time to stop looking for something external to blame for the lack of representation and understand that the only glass ceiling for women entrepreneurs is that which is perceived and re-enforced by articles like this one. The only reason that women are under represented in this field is because so far very few have stepped up and made their mark.

So come on Girls if you have thought about setting up your own company, start taking steps towards your goal.

Who knows then in 10 years time rather than talking about Apple and Microsoft,

We might all be waiting to see what the next big thing from 'Stephanie Jobs' or 'Belinda Gates' will be.

Pink & Blue is the New Black and White

www.SeeingTheReflection.com
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Nino Bookman
12:57 on 07/08/2011
I used to work in the tech field and some of the best people working with the technology were women...why there are not more participating in the discovery processes should be looked into. There is some difference between a user of technology and an innovator of technology. Males and Females are definitely raised with different priorities and I wonder if that has anything to do with it?
17:22 on 06/08/2011
Few women are interested in science and technology and the men who are interested are looked on as geeks by many women. I worked in technological industries for a lifetime and saw very few women in that environment. Presumably few are interested enough to study these subjects to start with though I have no idea why. I guess this type of study/work is not attractive to most women who go for other options. Even software does not attract many women and hardware barely attracts any.
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LemurTech
22:12 on 05/08/2011
"The under-representation of women... suggests that despite the distance women have come..., that they still aren't reaching the same level... suggests that the "glass ceiling" still exists for women in the technology industry."

Saying that women are not in tech start-ups because of they are not inspired to take risks, is not justification for positing the continued existence of the so-called 'glass ceiling'--which refers to systematic limitations imposed by a dominant group. On this I take issue.

The rest of the article has some interesting speculation. I think we do need to note that the factors that steer women away from risk-taking enterprises may have much more to do with their personal priorities and the satisfaction they expect to gain from those choices. In contrast, we continue to push men to take risks, either by overt socialization or by more subtle cues that impact self-esteem.

We can encourage a girls interest in math and sciences, yes, but it is just as much a necessity to encourage men's choices for careers and life-paths that have traditionally been considered 'unmasculine'. Be carefult that you don't leave out the other half of this equation in the fun of writing for a 'woman's' section.

Incidentally, I work at a small tech start-up where our very-capable, risk-taking COO is a woman.
08:53 on 06/08/2011
I was about to write something very similar. There was an article on why women do better in the stock market and the conclusion was that they take less risks; what is entrepeneurship if not a risk? Im about to start my own company and I have to say that it is the biggest risk I have ever taken.
14:43 on 05/08/2011
Given that I consider social media a fad, on par with the dot.bombs of the late 1990s, I do not see the lack of female participation as an issue.

What women should be looking at is the number of upper management positions women hold in the health care or biotech industries, real growth industries where women account for 60%+ of the workforce.
18:17 on 05/08/2011
The type of female participation you seem to be talking about.... Is the updateing of the Facebook/Myspace/Twitter!!! , more involvement in Celeb lives than there own, and creating alternate lives over the internet to escape reality. Social media is a fad to them!

Multi-media and technology is ever growing and to some the 'New Frontier," of the growing World. What Kelly Dern is saying, our new generation is producing more 'Tech Savy' people with the passion and ABILITY to learn more than older generations. (To Me) She's saying the involvment of these people are Majority Males.... and this is growing so fast, with the lack of Female involvement, there going to get LEFT BEHIND.....
18:50 on 05/08/2011
Information technology, such as Google, will continue to have a role in the future, but it's a niche and rather saturated market, similar to scientific equipment manufactures.

As for multi-media, it's about a year older than me. I've gone from crib to graduate school since , where as multi-media proponents are still talking about it revolutionizing everything. Please, real-time television programmes on a wireless phone can hardly be considered revolutionary...given that the programming itself is so bad you would have to pay *me* to watch it, amateurish you tube is even worse.
12:51 on 05/08/2011
You were with a group of Europeans, not Americans?
09:50 on 05/08/2011
"The under-representation of women in these industries suggests that despite the distance women have come in achieving equality in the workplace and in universities, that they still aren't reaching the same level within burgeoning industries. This trend suggests that the "glass ceiling" still exists for women in the technology industry. The question is: why?"

Why wouldn't you assume women weren't just making different choices? Women working toward equality does not mean women should have to choose the same major's men do nor take the same professional path. Equality does not mean equal outcomes it simply provides for equal opportunity. If we divided people by eye color we would see disparities but that would not imply clear discrimination based on eye color. Different people do different things for different reasons. If you want to encourage women to get involved in tech, be my guest but don't blame men for them choosing not to.
recless
Evidence first. Believe later. Maybe.
11:50 on 05/08/2011
I have over 20 years in tech, 11 with one of the largest full-support companies. We deal with only very difficult situations... companies are down, losing money, workers are sitting around unable to work, and your own management is acting like toddlers... most women do not WANT to work in that environment. Having been in combat it shocks me how similar the stress factors are in that environment. Call centers and support groups are some of the most brutal environments to work in. And, the companies are trying to get more out of their workers... taking people who work on X and expect them to learn Y and Z and then pay them the same thing. The industry is awash in nonsense certifications that rarely ever relate to a particular person's actual job. They are moving techs away from being specialists to being generalists... but expecting the same performance even though the "jack of all trades" cannot ever be an expert in all those trades.

Before complaining about why group X or Y or Z isn't in a particular field, perhaps one should research that field more. Heh, the only "lifers" at my job, or people who have been there a long time, are all like me... Aspergers.
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N Timothy Aho
06:40 on 09/08/2011
@recless: wow, I felt so isolated in the description of the world you just described. My family and friends just scratch their head and dont believe a word of it.
07:07 on 05/08/2011
Wait a minute. I thought the tech sector had as its mantra: "do no evil". I'm sure some hidden woman was at the forefront of founding Google. Right?
08:00 on 05/08/2011
Yes, you're right - I believe Google was foudned in a friend's (Susan Wojcicki) garage in Menlo Park. :)