Krane Jeffery
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I’m the head of Yahoo! Studio, Yahoo!’s premium creative media solutions provider. I'm passionate about helping brands and organisations develop and implement lifestyle marketing programmes that will have a positive influence on what people do, say and think.

Blog Entries by Krane Jeffery

What has Been the Impact of Digital on the Art of Storytelling?

Posted November 8, 2011 | 07:52 AM (EST)

Storytelling as the route to persuasion has long been one of the pillars of advertising creative. Easy enough, in what Mad Men has led us to believe to be the 'golden age' of advertising, when you have a 30 second spot TV commercial or a full glossy printed page to...

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