Apparently us Brits are in the grip of 'deafness denial' as four million of us refuse to admit that we're losing our hearing, despite the symptoms being loud and clear.
But why are we so reluctant to check out our hearing when we don't think twice about booking an eye test?
Stigma. Ah yes. Millions of Brits take between 10 to 15 years to face up to the facts because they're worried about the stigma attached to being hard of hearing and are 'too embarrassed' to wear a hearing aid.
Although hearing loss is usually associated with something that happens to you when you get old (also known as presbycusis), deafness actually affects a large number of young people too.
But with the stigma of hearing loss affecting a large proportion of the UK, 'young people with old ears' are less likely to come forward and admit to needing help.
I should know, I'm one of them.
I was born with hereditary nonsyndromic deafness and have around 30% hearing loss in each ear. My mother, her mother and all the women on my mother's side all suffer from a form of hearing loss - from mild to severe (my grandmother is completely deaf in one ear).
From a young age I've always suffered from low confidence in large crowds and loud social environments. Although a health expert visited me once in a blue moon when I was in school, I was never encouraged to talk about it with my peers or offered any kind of help other than being given a bulky hearing aid that was too big for my small ears, without any instruction on how to use it.
Once I hit my teens, with my previous experience indented, I kept my deafness close to my chest, and would laugh along with my friends when they (unwittingly) mocked me every time I said "pardon?". I also lost count of the amount of times I shied away from group meetings, days out and debates because I was terrified of not hearing the banter and discussion going on around me.
Only a close-knit group of friends knew about it and those who found out were surprised I "hid it so well."
However, despite my school, college and university being well-informed about my condition, the amount of times I was called "ignorant" and "lazy" was shocking and looking back on it now, it completely destroyed my confidence. I was sent out of the classroom once because I was "being ignorant" after not hearing a question fired at me by a teacher. I was also advised by a well-respected teacher that I should use my disability as a way of getting into university because apparently, that was "the only way I'd succeed."
Not the best way to boost a teenager's self-esteem before they hit the big, wide world, I'm sure you'll agree. Especially one who couldn't hear everything and already had a battered self-esteem...
Despite all this, I managed to succeed in my journey to become a writer, but this wasn't without its struggles. At my very first job, I plucked up the courage to tell my boss, after which, I was SPOKEN TO LIKE THIS with a slow, exaggerated lip sync each time I looked in her direction and experienced an eye-roll each time I said "pardon."
Although my current work colleagues are totally supportive of my hearing loss, the main struggle I experience nowadays is being taken seriously by my local audiology department. I was recently told to "persevere" and "deal with it" when I called them to discuss booking an appointment and rudely informed that I wasn't a "priority". Yes, I know, shocking eh?
This is why I support anything which helps tackle the stigma of deafness - especially among young people - because I've struggled with it most my life as people forget that hearing loss isn't something exclusive to elderly people, it affects younger people like myself too.
Director, Hearing Aid Central http://www.hearingaidcentral.ca/about/
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Stigma is imposed by others. That ''embarrassment'' you describe is ''shame.'' But it is easier to call it ''stigma'' which blames others than to call it ''shame'' which places responsibility where it belongs.
People are ashamed to admit to the problem. But stigma? That suggests daily humiliation for people with hearing aids. I have worked with people with hearing aids on several occasions. I cannot recall one, not one incident when they were even mentioned.
You've never seen someone badly treated as a result of being hard of hearing, therefore no one has ever been badly treated as a result of being hard of hearing? So, if you personally never witness racism, does that mean that racism doesn't exist?
Or could it be that you're a narcissist who only pays attention to things that affects you directly?
And why so rude?
Incidents where a persons hearing aid or hearing impairments are mentioned in a derogatory fashion are frequent events, sometimes constituting all or part of the persons nickname. References to deafness as a synonym for ignorant or inattentive are a weekly occurance. Several clients reported abuse or physical attacks due to their hearing aids.
A quick google search for 'deaf stigma' shows multiple academic papers on the issue of deaf stigma, as well as other resources.
But I get insulted badly in another comment here for just describing my experience. Such aggressive rudeness is disgraceful regardless of its source. Sure, bullying in the British workplace is at epidemic proportions. But it is made harder to challenge never mind eradicate by the simple reality that many of the bullied - for whatever reasons - are equally rude.
I get this slung at me just for expressing an opinion: -
''Or could it be that you're a narcissist who only pays attention to things that affects you directly? ''
What do you think? This inspires me to go google as you suggest? No way.
It tells me just to quit and stay away from the trolls.
I lived with it for over 30 years without a care but when a new lady came into my life became aware that I was saying pardon rather often.
My local NHS audiology have been very good and I'm staggered,truly staggered by the difference the aids have made.I had not heard bird song for a long time and whilst everyone in a room could hear the rain hitting the window I could not.
I see young people with earphones in listening to loud music,hear the deep base thudding in passing vehicles (even without my aids) and I know that soon they will be like me,and its avoidable.
People don't understand that damage from loud music at a disco etc is cumulative,it may only be slight each time but the ear never mends itself so every additional bit of damage is heaped on the previous one and until you start turning up the volume on the radio or comment that your phone is not as loud as it used to be you will not know that you too are going deaf.
Mine are behind the ear but not noticable, just nestling in my hair, and a similar color to it. Hearing aids aren't like glasses though, they need tuning progressively as your brain adjusts to them, so you need a provider who is prepared to take the trouble to work with you over several visits - that's far more important than buying a more expensive model.
One of the most important things to address as an audiologist is expectations of the hearing aid. Hearing aids are not like glasses, they only aid hearing and it is important that time is allowed to acclimatise to the new sound. This should have been explained better at your fitting appointments.
Although private hearing aids always seem like the answer with hidden "in the canal" hearing aids, it is important to know that these are extremely expensive. A NHS behind the ear hearing aid with 16 frequency channels is free whilst for the same technology within a completely in the canal aid it will set someone back approx £2000 per aid. However private companies will happily sell you a 4 channel hearing aid for £500 which will make everyone sound like a robot.
Private hearing professionals can be the answer if you have the money to spend, however NHS hearing aids are getting smaller and they will never compromise on sound quality.
I presume you work in the NHS by your comments. This is not an "us and them" debate which misses the whole point.
We all work as healthcare professionals and it is our joint job to help people accept how they hear, improve matters, adress their needs and push audiology boundaries with developing better tests verifying and validating as we go.
We fit more behind the ear devices than anything else and never compromise on quality of care or sound.
Take some time to look at Audira.org to appreciate how we should work together to help patients.
Although this is not an 'us verses them' debate, the private and public sector do have a strong role to play in stigma and awareness in relation to hearing loss.
The NHS are not doing enough to raise deaf awareness and to combat the stigma whilst the private companies are prying on the stigma and charging either extortionate prices for high quality small hearing aids, or allowing clients to leave with poor quality and still relatively expensive aids.
Unfortunately one poor experience with the NHS often leads to patients visiting private practices and pay for hearing aids that are available for free on the NHS. I understand that not all Private Hearing Aid Dispensers are the same and I can only comment on experiences with my patients.
The main problem is not only stigma, as addressed in the article, but awareness. I am a Student Audiologist and as ridiculous as it seems, I was not aware that this week was Deafness Awareness Week, albeit my head has been stuck in books the past week.
Properly fitted hearing aids are a marvel of the modern age and there are some which can be worn completely hidden inside the ear canal, worn 24/7. They are not available under the NHS but as an audiologist in private practice I can contest to how properly fitted Hearinf devices change lives.
I see clients of all ages and have spent this week with 5 new people all under the age of 30 who have had enough of struggling and not being taken seriously by the NHS.
I have new clients from in from Spain, France, Qatar & Moscow - also of a similar age - so this isn't just an UK based NHS issue.
A colleague of mine has written an article of why we must not use the S word (stigma) as this perpetuated the problem for many. I will tweet a link to to this @HarpendenHear. Let me know what you think.
Good luck with your quest for help. My advice is find a good quality caring private professional and get it dealt with once and for all.