This autumn, London will see the third edition of a new and unique Contemporary art fair to be held at Ambika P3 in Marylebone Road, NW1. Beginning on 25 November, The Other Art Fair provides a platform unlike any other for artists, collectors and gallerists to connect directly.
WomenMen by Lorenzo Belenguer
As Ryan Stanier, the Fair Director, says in the interview conducted by the FAD website:
"There are three main elements that make The Other Art Fair different from others:
1. We are an artist-led fair which means that artists get to sell their work directly. It a chance for them to meet their public and also a great chance for art lovers to meet and discuss with artists they like
2. The 100 artists participating in the Fair are carefully selected by a committee including an art critic, an art historian, a gallerist and an established artist. This selection process process guarantees the best artists are chosen to show their work.
3. More than just an Art Fair, The Other Art Fair offers a whole experience. While art fairs can often feel a bit corporate and uninviting, The Other Art Fair is designed to engage visitors in art related activities such as curated tours, a pop up restaurant and live music".
Grass Is Greener... by Damla Tokcan Faro
The programme of events is also evolving and the move to Ambika P3 has allowed for creative ideas for both artists and partners: this year's fair includes a lively performance programme hosted by FAD. The Breakfast Club is transforming the balcony into a Pop-Up Restaurant and Bar and Sipsmith are running and experimental cocktail bar. All these elements are carefully curated by a guest curator from Jotta, Dave Charlesworth.
The fair's focus on the artist has also developed significantly with a pre-fair artist support including a workshop at the Rosenfeld Porcini Gallery, hosted by gallery owner Ian Rosenfeld. They have also initiated a mentoring scheme where artists receive more support in the build up and at the fair.
Friday 23rd November 2012 - 11am - 8pm
Saturday 24th November 2012 - 11am - 7pm
Sunday 25th November 2012 - 11am - 6pm
Ambika P3, University of Westminster, 35 Marylebone Road, London, NW1 5LS
Tube: Baker Street
For more information, please visit the website http://www.theotherartfair.com
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