Lynn Shepherd
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Entries by Lynn Shepherd

If JK Rowling Cares About Writing, She Should Stop Doing It

(766) Comments | Posted 21 February 2014 | (23:00)

When I told a friend the title of this piece she looked at me in horror and said, "You can't say that, everyone will just put it down to sour grapes!" And she does, of course, have a point. No struggling but relatively ambitious writer can possibly be anything other...

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Tell-Tale Signs: Decoding the Secrets of the Corporate Grapevine

(0) Comments | Posted 10 February 2014 | (14:10)

Once upon a time we all told stories. As children we learn about the world outside through our parents' fairy tales. Wolves, beasties and wicked stepmothers teach us that danger lurks for the unwary and we should always try to be brave, tell the truth, and avoid hurting other people's...

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New Zealand: Five of the Best in the Land of the Long White Cloud

(0) Comments | Posted 6 January 2014 | (11:01)

One of the only good things about January, in my book, is that it's a great time of year to plan a holiday, and that's a perfect excuse to write a travel piece about one of my favourite places - New Zealand.

I've been to New Zealand five times now...

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Even Great Writers Get Panned: One-Star Reviews for Ten Classic Books

(3) Comments | Posted 20 December 2013 | (23:00)

Everyone tells you not to do it, and yet you do it all the same. Taking a deep breath as you load the page, then scrolling down with mounting apprehension, and ending up - at least some of the time - wanting to sob/shout/shove the darn computer out of the...

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Drac is Back

(0) Comments | Posted 27 November 2013 | (23:00)

From Hammer to The Hunger, Twilight to True Blood, when it comes to screen memes, vampires really do seem to be the gift that keeps on giving. But I'll confess that when I heard that Sky Living were going to screen a lavish new adaptation of Dracula made for...

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From Job Takers to Job Makers: How The Next Generation Of Young Entrepreneurs Might Just Save The World

(0) Comments | Posted 8 November 2013 | (09:20)

Sometimes having two hats throws up some interesting juxtapositions. Ten days ago, with my novelist hat on, I was in Dublin for the Bram Stoker festival; 72 hours later I was in Singapore, as official copywriter for this year's World Entrepreneurship Forum.

The annual Forum brings together entrepreneurs...

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Vamping It Up: The Bram Stoker Festival in Dublin

(0) Comments | Posted 30 October 2013 | (15:27)

Imagine the scene. The walls of the crypt glow an eerie red, the guttering candle flames throw strange shadows against the ancient stone, and in among the archways figures move, hooded and cloaked, their features hideously distorted into skulls, or zombies, or aristocratic necromancers. Not a montage from a Dracula...

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England Expects: How We Can Win The World Cup, Guaranteed

(1) Comments | Posted 17 October 2013 | (09:33)

Let's start with a confession. I'm still a wee bit hazy on the off-side rule. But even if I've never actually played football, I have watched hundreds of hours of the stuff with my Chelsea-obsessed husband, which I think qualifies me as well as most of the pundits to have...

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The Deadly Sins of Corporate Communications - and How You Can Avoid Them

(0) Comments | Posted 12 September 2013 | (16:45)

Let's face it, corporate communications can be pretty awful. Advertising aside, much of it is dull, one-paced and riddled with jargon. But it has always been a mystery to me why that should be so. The people who write this stuff are almost always bright, educated and well-informed, but it...

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'This Fatal Catastrophe': The Sad Life and Strange Death of Harriet Shelley

(1) Comments | Posted 19 August 2013 | (17:08)

Early in the morning of 10th December1816 a man called John Levesley, a pensioner of the Chelsea Hospital, was making his way to Kensington across Hyde Park when he saw something floating in the waters of the Serpentine. It was the body of a young woman. It looked, he later...

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50 Shades of Blue? Corporate Colours in an Age of Austerity

(0) Comments | Posted 23 July 2013 | (21:26)

Exactly ten years ago this month I wrote an article for the British Airways Business Life magazine on corporate colours. Hardly one of design's darker arts but a fascinating subset of the marketing MO all the same, and one that draws on a whole range of sources, from history, to...

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My Five Golden Rules for Being a Writer on Twitter

(5) Comments | Posted 27 June 2013 | (00:00)

I've been on Twitter since the summer of 2010, soon after my first novel was published. Three books, three years and a few thousand followers later, I think I may be getting the hang of it. So for what it's worth, here are my own five ways to get the...

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