Mac Attram
Multi-award Winning Business Coach and Trainer, helping business owners increase sales, maximise profit and build championship teams

Entries by Mac Attram

Seven Highly Effective Ways of Winning New Customers

(0) Comments | Posted 19 July 2016 | (11:43)

There are countless ways of bringing in new business but, for psychological reasons and because of human nature, some methods are more effective than others. Here are seven approaches that will work for you regardless of the business you are in.

  1. Mutualism. In Nature a symbiotic relationship is where there...
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Constant Innovation Creates Extraordinarily Successful Businesses

(0) Comments | Posted 30 May 2016 | (10:45)

Innovation is often misunderstood by small business owners. Many have a limited view of what the word means. Mention of the subject often conjures up images of huge corporations investing large sums of money into the development of new technologies and products.

The evidence is that businesses of all sizes...

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How to Start a Business With Little or No Money

(0) Comments | Posted 12 April 2016 | (06:36)

Do you have a great idea for a new business but don't have the amount of money you think it'll need to succeed? If so, don't do what too many would-be entrepreneurs do and assume that your idea will never get going unless you have a ton of money behind...

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How to Improve Productivity in a Growing World of Technological Distraction

(0) Comments | Posted 7 March 2016 | (07:46)

It's so easy to be side-tracked these days, particularly by gadgets. We live in an 'always connected' world. Tech has become increasingly adept at attracting our attention with alerts and notifications.

According to RescueTime, a company which develops time management and productivity software, the top 5 technology distractions are Facebook,...

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How to Win Your First Customers

(1) Comments | Posted 19 January 2016 | (10:21)

There are two challenges that every new business faces - firstly, they don't have a track record and, secondly, they are unknown. The good news is that every business that is currently successful faced the same challenges when they started out and there are proven strategies for overcoming them.


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Five Ways to Work on Your Business and Not in It

(0) Comments | Posted 7 December 2015 | (13:17)

Most entrepreneurs are not entrepreneurs at all. They are entrepreneurs in name only because they spend most of their time doing the technical work of the business. They see their business as being similar to having a job, but a job where they are the boss. They work in the...

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My 6-Step Red Tape Survival Plan

(0) Comments | Posted 7 July 2015 | (08:07)

Both the UK Government and the EU have recently declared that they intend to cut red tape. Business Secretary Sajid Javid has said that he said that he wants to get heavy handed regulators off the backs of small businesses. The UK Government believes that cutting over £10bn of red...

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Getting Your Staff to Engage

(0) Comments | Posted 25 June 2015 | (06:33)

A recent study commissioned by Red Letter Days for Business found that 15% of British employees are either not engaged at all or not very engaged in their jobs. That's a significant percentage of the workforce which is showing up for work every day but are not fully involved in...

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Expert Insights - Frank Dick OBE

(0) Comments | Posted 26 June 2014 | (11:41)

Frank Dick OBE is one of the country's best loved sports personalities. From 1979 to 1994, he was the British Athletics Federation's Director of Coaching, where he was widely acknowledged as and remains one of the outstanding sports coaches and coach mentors in the world. In this position Frank led...

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Expert Insights - Justine Roberts From

(0) Comments | Posted 10 January 2014 | (09:15)

Justine Roberts is the Founder of She created the site in 1999 as a forum for parents to swap ideas and views. It is now the UK's biggest network for parents, generating 55 million page views and 10 million visits per month. I caught up Justine to talk about...

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Business Insights From Robert Kiyosaki

(0) Comments | Posted 6 November 2013 | (13:11)

Robert Kiyosaki is a man who needs no introduction. Big in stature, presence and expertise, the bestselling author and businessman started a revolution with the Rich Dad, Poor Dad book series. Robert has written over 15 books that have combined sales of over 26million worldwide. Robert's business interests include property,...

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Business Insights from Alexander Amosu

(0) Comments | Posted 1 August 2013 | (14:21)

Alexander Amosu is a prolific entrepreneur whose business interests span from ringtones to bespoke, luxury goods. He has appeared as a "Dragon" in the Nigerian version of Dragons Den and he has many celebrity clients clamouring over his bespoke, luxury goods brands which include suits and technology items.


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Ride on the Back of Someone Else's Success

(0) Comments | Posted 24 April 2013 | (10:30)

In business, no person is an island. You need people. They need you, and never be too prideful to think that you can do it alone - you can't.

Relationships are pivotal in business, and to a large extent, you need to take a ride on the back of someone...

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Business Insights From Entrepreneur Kurt Won

(0) Comments | Posted 18 April 2013 | (08:38)

I think the best way to learn about business is from other experts. Below is an interview with entrepreneur Kurt Won.

1. Did you come from an entrepreneurial background?
Yes. My grandparents opened the first Chinese restaurant in Pretoria, South Africa and my father has owned a very...

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Pros and Cons of Business Franchises

(0) Comments | Posted 18 March 2013 | (16:10)

You see the ads in the paper all the time. "Start your Own Business. Buying into this business will make you rich." And then you roll your eyes with cynicism, and turn the page over. Sure, some business franchises are glorified MLM schemes designed to make the people at the...

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How Concise is Your Marketing Strategy?

(0) Comments | Posted 6 March 2013 | (15:22)

One of the biggest mistakes that people make when they start is a business is that they expect customers to come flocking instantly. They believe in their product or service so much that they expect am influx of customers to come running as soon as their doors open. It's good...

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How's Your Business Cashflow?

(0) Comments | Posted 28 January 2013 | (09:19)

As every business is different, the flow of cash into the business is going to be different. With products, it's fairly simple. The customer pays and then receives the product. Retail can be largely seasonal and therefore to a certain extent is more predictable. Service industries on the other hand...

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Working 60 Hours a Week Will Ruin Your Life

(7) Comments | Posted 13 January 2013 | (23:00)

Being a business owner is addictive. No matter how hard you try, the office is always with you. You cannot escape. Emails being sent to your phone; the lure of social media; the need to always complete one last thing before you finish for the day, and the list goes...

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