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Malcolm Cowley
Malcolm Cowley
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Prior to co- founding Performance Horizon Group, Malcolm was President of buy.at inc and co-founder of the highly successful buy.at affiliate marketing network, acquired in 2008 by AOL. As CEO of Performance Horizon Group (PHG), Malcolm overseas all aspects of the company’s global growth. PHG is a leading provider of real-time performance marketing technology to some of the world’s biggest brands. ExactView the company’s flagship product is enabling global brands and agencies to manage their key performance marketing partners in-house, across multiple digital channels including social and mobile. Malcolm is also an investor in early to mid-stage online businesses in the performance, music and gaming sectors in the UK and China. performancehorizon.com

Blog Entries by Malcolm Cowley

Social Media - Worth the Investment or Money Down the Drain?

Posted 22 December 2011 | 09:59:18 (EST)

The growth of social media channels such as Facebook and Twitter has taken the world by storm and over the past few years many brands and businesses have been urged to set up profiles and engage with fans and followers. With the extra resource required to effectively plan and place...

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