Marco Bertozzi
Started his career in TV, moving into digital in 2000. A founding member of Zenith Interactive Solutions, Zenith's then digital arm, he enjoyed the highs and lows of the digital revolution, leaving Zed in 2005 as Commercial Director. After a couple of years as Marketing Director for ZenithOptimedia Marco moved to Head of Digital for the agency in 2007. A change of scene in 2008 saw him heading off to run media, web dev, digital and Creative at TMP Worldwide.

Currently Managing Director of The VivaKi Nerve Center, EMEA, the future facing digital entity at VivaKi, he focuses on the three core pillars of Technology, Innovation and Partnerships. All these strategies are designed to help power the major agencies of ZenithOptimedia, SMG, Razorfish and Digitas. Core projects include leading the strategy for Ad Exchange trading across the VivaKi agencies and The Pool, the unique global innovation project based around video and tablets. Marco now sits as part of The Global VivaKi Executive Committee.

Entries by Marco Bertozzi

The Pebble Smartwatch reviewed: One month in

(1) Comments | Posted 11 February 2015 | (08:55)

I have always liked technology, I had an iPaq when others had paper diaries, I wasted time with a ZX81 when I should have been out making dens and more recently I bought a Pebble watch when others wait for the Apple Watch or ignore the whole thing. I read...

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Data Privacy - Boom or Bust?

(0) Comments | Posted 12 December 2014 | (10:57)

It is fortunate for all of us that we don't see all the news all of the time, or become aware of all the futuristic ways companies are planning to engage with us. I recently read the book The Circle by Dave Eggers which paints a worrying picture of the...

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CES: Just Because You Can, Does Not Mean You Should

(0) Comments | Posted 13 January 2014 | (09:26)


The annual pilgramage to CES this year created quite an impression. The big themes were relentless connectivity and tracking, the concept of the Internet of Everything from Cisco, basically the intersection of humans, objects and technology and finally wearable technology.

These themes provided...

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Linkedin Etiquette - Why Link and Not Shake?

(0) Comments | Posted 25 March 2013 | (13:18)

In the last two days I have had discussions about how to use Linkedin. When I say use I mean the etiquette of connections, why you connect and how you should behave once you have. You always assume everyone is in it for the same reason, but that is not...

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Did Apple Not Get the Memo From Its Customers?

(0) Comments | Posted 25 January 2013 | (19:56)

So $50 billion wiped off the company value and multi quarter underachievement. As an Apple fan boy of many years, I have started to change my views on Apple. The Galaxy and Android combination is becoming evermore attractive. Multiply me by many as well as the younger generation not seeing...

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Naked Wines - A Masterclass in Customer Relations

(0) Comments | Posted 21 January 2013 | (10:40)

Have you heard of Naked Wines? Do you like wine? Then you should check it out In our industry we talk a lot about customer engagement and CRM / social media usage and often talk about AMEX or Starbucks as the benchmark. There is one company that in my experience...

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Will Millennials Ever Know Serendipity?

(0) Comments | Posted 17 January 2013 | (11:30)

Apart from loving the word, I wanted to write about Serendipity as I sometimes wonder whether it is going to be a rare thing for coming generations. For those that are not sure the definition of Serendipity is basically about coming across something pleasant by accident. Now I started thinking...

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