Margaret Heffernan
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Margaret Heffernan is a businesswoman who now writes about business because nothing she read captured the reality of running companies.

She spent thirteen years working for one large corporation - the British Broadcasting Corporation - where she wrote, directed and produced radio plays and documentaries. Moving to television, she designed and executive produced plays and documentaries, including a thirteen part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced both historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund.

Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England."

In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet’s Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.

In 2004, Margaret published The Naked Truth: A Working Woman's Manifesto about Business and What Really Matters (Jossey-Bass) and in 2007 she brought out How She Does It: How Female Entrepreneurs are Changing the Rules for Business Success. She is Visiting Professor of Entrepreneurship at Simmons College in Boston, she sits on the Council of the Royal Academy of Dramatic Art and she continues to work with businesses, write for magazines, in both the United States and United Kingdom. She is married with two children.

www.mheffernan.com

Blog Entries by Margaret Heffernan

Murdoch's Willful Blindness

(3) Comments | Posted 1 May 2012 | 12:19

Last July I argued that Rupert Murdoch was guilty of willful blindness in his failure to see how pervasive phone hacking had become in his organisation, in his refusal to investigate it and his refusal to acknowledge what other people found. Now, it appears, the Culture Committee agrees with me.

...
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How Entrepreneurs Do Entrepreneurship - in Bath

(1) Comments | Posted 26 March 2012 | 13:20

Every time I go to a conference about creativity and innovation, I'm struck by just how uncreative and dull they are: hideous bland venues that are too big and lack emotion house stale formats and dreary presentation. So setting a digital media conference inside Bath's Assembly Rooms was clearly something...

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Eileen Fisher Comes to England (at Last!)

(0) Comments | Posted 11 October 2011 | 07:47

When I moved to the US in the 1990s, one of my first and best discoveries was Eileen Fisher. I'd never encountered the brand before so I was delighted by beautifully simple clothes, elegant, made from gorgeous fabrics, that all mixed and matched with each other and, apparently, with just...

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David Starkey: The Monster We Made

(1) Comments | Posted 24 August 2011 | 17:50

Many, many years ago, I produced David Starkey's first film for the BBC. A short film about my favourite Tudor, Henry VII, it wasn't Starkey's TV debut - he'd already appeared, clad in leathers riding a motorbike on Channel 4 - but he was still a media neophyte and still,...

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The Willful Blindness of Rupert Murdoch

(10) Comments | Posted 20 July 2011 | 00:00

In the select committee today, Adrian Sanders asked the Murdochs if they were familiar with the term 'wilful blindness'. The silence was stunning and said everything.

After every institutional debacle, the arguments are the same: it was just a few bad apples. Nobody at the top is to blame. A...

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Have MPs Got Their Courage Back?

(0) Comments | Posted 18 July 2011 | 12:54

Why isn't the banking crisis as profound an outrage as the phone hacking scandal?

I appreciate that everyone has phones and therefore can understand how obnoxious phone hacking is. Like everyone else I share the revulsion that followed the revelation that Milly Dowler's phone had been hacked. And yes I'm...

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Rebekah Brooks: A Bad Case of Gatecrasher Syndrome?

(14) Comments | Posted 15 July 2011 | 13:34

Why did it take Rebekah Brooks so long to resign? Did she want to stay or did Murdoch want to keep her? We may never know. But the whole saga looks to me like a bad case of gatecrasher syndrome.

Gatecrasher syndrome afflicts members of minorities who enjoy rapid...

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The PCC: When Sleeping Dogs Lie

(0) Comments | Posted 8 July 2011 | 11:49

David Cameron has acknowledged the press needs better oversight - but this isn't news. When the public was being abused by hacking journalists, what was the PCC doing? Nothing - because it has never actively looked after the interests of the public. That's not what it was set...

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Rebekah Brooks: The Queen of Willful Blindness

(17) Comments | Posted 6 July 2011 | 11:24

After every institutional debacle, the arguments are the same: it was just a few bad apples. Nobody at the top is to blame. Rogue employees just went off piste.

That argument was wrong in Abu Ghraib, in Enron, WorldCom, Countrywide, HBOS and it's wrong today at News International. The phone...

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