Mark Borkowski
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Mark Borkowski is a publicist, author and agency head, who set up his eponymous company in 1990 which grew to be one of the most reputable PR companies in the UK.

Blog Entries by Mark Borkowski

Death of a Journalist and a New Era for Her Profession

Posted 16 January 2012 | 00:00:00 (EST)

In an inquiry Room at the Royal Courts of Justice, a tortuous inquisition plays out the last moves of a decades long confrontation. Sagacious commentators suggest we're watching the inexorable death throes of a once proud profession. Journalism puts up a brave fight, but the lustreless altercations at the feet...

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Rory Weal and the Brand Narrative Quandry

Posted 28 September 2011 | 12:21:36 (EST)

The excitable and ubiquitous coverage of 'Labour boy' Rory Weal following his appearance at the Labour Party Conference on Monday said a lot about the power of narrative. From Melanie Philips's enraged dismissal of his 'mantra of hate' in the mail to the Guardian's moving video content, everyone found something...

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Sex, Violence and Individualism

Posted 19 August 2011 | 01:00:00 (EST)

The appeal of danger to the public (particularly the younger sections of it) is among the oldest weapons in the marketing and publicity arsenal. From James Dean's motorbike to the guns-n-weed lifestyle of the 90's gangster rapper, the outsider figure living life on the edge has always sparked media furore,...

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Danger, Danger

Posted 18 August 2011 | 19:32:21 (EST)

The appeal of danger to the public (particularly the younger sections of it) is among the oldest weapons in the marketing and publicity arsenal. From James Dean's motorbike to the guns-n-weed lifestyle of the 90's gangster rapper, the outsider figure living life on the edge has always sparked media furore,...

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NOTW Closure - The Greatest Publicity Stunt of a Generation

Posted 8 July 2011 | 12:37:41 (EST)

Believe it or not in 1896, the Kansas and Texas Railway needed to attract more customers. The railroad CEO, William Crush, was entrusted to find a creative resolution for this commercial dilemma. His solution was to create what we now call an experiential PR event. He constructed a temporary city...

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