Mark Borkowski
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Mark Borkowski is a publicist, author and agency head, who set up his eponymous company in 1990 which grew to be one of the most reputable PR companies in the UK.

Entries by Mark Borkowski

Toxic Fame Living on Benefits Street

(12) Comments | Posted 14 January 2014 | (23:00)

In Monday's Guardian, Richard McKerrow, whose Love Productions made liberal media-baiting shock-doc Benefits Street, defended himself from the ire of the chattering classes.

The show has been accused of demonising welfare claimants and - perhaps more seriously - of deliberately misleading participants by telling them they would be featuring...

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I'm a Nonentity - a Trip to the Zoo

(0) Comments | Posted 2 December 2013 | (10:01)

The latest series of I'm a Celebrity lollops on, and beaming manchild Joey Essex seems to have won not only the public vote, but the affections of the press.

The MailOnline is particularly taken with him, pumping out a string of pieces about his supposed 'bromance' with Kian Egan....

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Conquest Without Contribution: Sport Now Second to Scandal and Salary?

(0) Comments | Posted 29 August 2013 | (00:00)

Another late summer morning, another punning sport scandal headline graces the front page of the Sun. 'L.PEE.W' screamed the red top from Newstands across the country, as news broke that England's victorious cricket squad had celebrated their triumph with not so much a sticky wicket as a wet one.

...
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Here's to the Crazy Ones: Brin's Burger a Sign of Wilder Times?

(0) Comments | Posted 13 August 2013 | (13:07)

Last week, the first ever synthetic beef hamburger was served to a panel of experts. It was a promethean feat of human ingenuity, involving weeks of intensive lab work, hand weaving of microscopic fibres, and the expenditure of a cool £215,000. Despite all this, however, the achievements of Dr Mark...

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Narrative by Numbers: The Production Line of Storytelling

(0) Comments | Posted 12 August 2013 | (14:33)

I recently came across a post on PR Newswire's blog (link: http://blog.prnewswire.com/2013/08/01/using-storytelling-to-drive-business-goals/) informing me of all the ways I could use storytelling to drive my business goals. Like the narrator of Marcel Proust's In Search of Lost Time, who finds himself cast back in time upon consumption of a madeline,...

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The Royal Baby: Greatest Product Launch Campaign Britain Has Ever Seen?

(34) Comments | Posted 25 July 2013 | (00:00)

So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn't bring out the iWatch while you weren't looking. I'm talking about the latest release from modish mass market lifestyle brand Clarence House. In order to promote the latest instalment in...

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Highly Evolved: Advertising Week Europe and Brand Survival in the Now! Economy

(0) Comments | Posted 18 March 2013 | (23:00)

Software may be eating everything. But one thing that I've seen at Advertising Week Europe today is that we're learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the 30 second advert, advocating a culture of five second segments instead.

In...

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Crowd Control and the Power of the Hoax: What Can Advertising Learn from Stuntsters?

(1) Comments | Posted 14 March 2013 | (23:00)

Monday marks the beginning of Advertising Week Europe at which the world's leading figures in the advertising and media business will be uniting in venues ranging from St Paul's Cathedral to BAFTA in focussing their efforts on how to survive and thrive in light of the speed of...

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Knowledge Is Power: Liberal Democrats, Disaster and the Diffusion of Useful Ignorance

(1) Comments | Posted 26 February 2013 | (23:00)

The Lord Rennard affair is in many ways the perfect PR crisis, combining as it does what appear to be genuine operational problems with an undeniable failure to communicate these problems in a coherent or open manner. In their response to Channel 4 news's Thursday broadcast, which detailed damning allegations...

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Harry: Prince of Propaganda

(5) Comments | Posted 23 January 2013 | (13:43)

Prince Harry is the ultimate recruitment poster boy for the Call of Duty generation. As a soldier Prince, he is in his element: today's media is plastered with pictures of him in subtle battle dress, poses framed by an apache helicopter gunship, underlining his sense of purpose and presenting him...

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Selfridge's Guide to Suprasexual Seduction

(0) Comments | Posted 11 January 2013 | (23:00)

As the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago this week.

It is only fitting that the week of Selfridge's birthday has been marked by the launch of two television...

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Never Mind the Mayans, Here's the Apocalypse

(7) Comments | Posted 20 December 2012 | (23:00)

Whether or not the Apocalypse is approaching today is speculation that I will leave to the Mayans. As life flashes past us, however, the approaching end of year provides a good opportunity to contemplate the changes that have happened in our world over the course of this past year and...

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The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

(7) Comments | Posted 11 December 2012 | (23:00)

The only thing more nauseating than morning sickness has to be the wearisome and banal royal baby chatter that has been assaulting my senses this week.

It hasn't just been politicians and celebrities clamouring over crowds of well-wishers to be the first to congratulate the Royal couple; the pranksters are...

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Leveson, Lies and the Twitter Liberation Front

(5) Comments | Posted 3 December 2012 | (23:00)

Last week's Question Time gave Patrick McLoughlin and Chris Bryant the perfect opportunity to engage in a bit of a political ping-pong. Whilst the terrible twosome squabbled over who-did-what-first in the light of the Leveson Inquiry, my eyes were fixed firmly on a more unlikely character: Charlotte Church.

With big...

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Downing Street Must Learn to Harness the Crowd or Face Revolting Results

(8) Comments | Posted 21 November 2012 | (23:00)

Last week's Police and Crime Commissioner election is set to go down in British history as having had the lowest participation levels ever seen, earning the Prime Minister a reputation for being the only politician who couldn't organise a vote in a polling booth.

Downing Street has been...

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The Media Must Commit Itself to a New Model of Fame

(1) Comments | Posted 17 August 2012 | (00:00)

As the last petal of the Hetherwick Olympic flame is extinguished, we collectively switch on the neon "inspire a generation" hieroglyph. After a fortnight of joy, optimism and delight we are, for once, looking ahead and contemplating a new horizon. We thought we all lived in a mean, unpleasant land...

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Bradley Wiggins- A New Breed of Celebrity

(3) Comments | Posted 23 July 2012 | (16:23)

Bradley Wiggins' success in the Tour de France was testament to the willpower, training and raw talent of an individual. His stellar status in the media- whilst certainly not hindered by his victory - has more to do with his suitability as a new kind of celebrity in the post-Leveson...

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The Royals and Us: Is it Really So Rosy, Or Just Another Fad?

(29) Comments | Posted 2 June 2012 | (00:00)

In the run-up to the Jubilee juggernaut, the western media has become obsessed with the newfound brand success of the British Royal Family aka Brand GB - pomp and circumstance consolidated holdings. Whatever your feelings on Good Queen Bess and her spawn, it's impossible to ignore the remarkable difference in...

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Death of a Journalist and a New Era for Her Profession

(1) Comments | Posted 15 January 2012 | (23:00)

In an inquiry Room at the Royal Courts of Justice, a tortuous inquisition plays out the last moves of a decades long confrontation. Sagacious commentators suggest we're watching the inexorable death throes of a once proud profession. Journalism puts up a brave fight, but the lustreless altercations at the feet...

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Rory Weal and the Brand Narrative Quandry

(0) Comments | Posted 28 September 2011 | (11:21)

The excitable and ubiquitous coverage of 'Labour boy' Rory Weal following his appearance at the Labour Party Conference on Monday said a lot about the power of narrative. From Melanie Philips's enraged dismissal of his 'mantra of hate' in the mail to the Guardian's moving video content, everyone found something...

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