Mark Hillary
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Mark Hillary is a British author, blogger, and advisor on technology and globalisation based in São Paulo, Brazil.

Mark is the chief executive of Brazilian tech research firm, IT Decisions; focused on buy-side research with the largest active community of chief information officers (CIOs) in Brazil.

He has written several successful books, including ‘Global Services: Moving to a Level Playing Field’, ‘Who Moved My Job?’, ‘Talking Outsourcing’, and ‘Building a Future with BRICs’.

He is one of the best-known British bloggers focused on politics, globalisation and technology and is a regular contributor to Reuters in addition to The Huffington Post. Mark’s blogging for Reuters is particularly focused on British politics and the network society – he live-blogged the entire 2010 general election with a focus on issues such as immigration, hi-tech services, and the digital economy.

Mark is one of the 100 official British ‘BT storytellers’ covering the London 2012 Olympics. He was shortlisted as business blogger of the year in 2009 by Computer Weekly and in 2011 won the SSON (shared services and outsourcing network) best blogger award.

Mark has advised the UN on the development of the IT industry in Africa, the Indian government on service exports, and the British government on developing a hi-tech economy – as well as being a blogging mentor to teenage children under the guidance of the Labour administration’s Department for Children, Schools, and Families.

Mark is a visiting MBA lecturer at London South Bank University, focused on corporate structures and the globalisation of services. He has lectured at several other universities, inc. the LSE and Loughborough. He is presently working on research into a new book about IT in Brazil, and a short book on the corporate use of Twitter.

Mark lives in São Paulo with his wife Angelica and ‘vira lata’ dog, Joe. The BBC filmed his wedding in 2010 because it was entirely arranged on Facebook.

Blog Entries by Mark Hillary

Would You Pay to Post on Your Facebook Wall?

(43) Comments | Posted 22 May 2012 | 00:00

All eyes on Friday were on the Facebook IPO with analysts and investors still undecided about whether it makes sense to value a company with revenue of under $4bn at $104bn.

And one of the key questions is how Facebook will increase the amount of revenue they earn...

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We Are Chained to Work 24/7 by Our Social Media Profiles

(7) Comments | Posted 9 May 2012 | 00:00

Last week I was presenting some social media disaster stories at a conference hosted by the customer care people Teleperformance. You can guess at some of the brands I talked about - when I asked the audience to suggest a few ideas of online disasters they called out...

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Punk Rock Musicians Should Have Huge Bonuses...

(5) Comments | Posted 1 May 2012 | 00:00

The Damned were always a little different to most punk bands, with singer Dave Vanian possessing the kind of voice many crooners would kill for and guitarist Captain Sensible being a skilled musician. Contrast this to Paul Simonon writing chords on his...

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London 2012: One Hundred Days To Go

(1) Comments | Posted 17 April 2012 | 23:00

It is exactly one hundred days until the opening ceremony of the London Olympic games when, under Danny Boyle's direction, thousands of British volunteers will show the world that the UK can match anything China did four years ago. Well maybe the budget for...

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When Will IBM Accept That Women Are Equal to Men?

(8) Comments | Posted 10 April 2012 | 00:00

Let's build a smarter planet is IBM's mission statement, but does that include a planet where women are considered equal to men?

It may seem that IBM do believe in promoting women to senior positions - earlier this year Ginni Rometty rose up to become...

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Do Twitter Users Ever Meet in 3D?

(0) Comments | Posted 9 April 2012 | 20:39

For as long as I can remember some people have suggested that the use of computers to communicate with others is anti-social and leads to the decline of in-person socialisation, like having a pint in the pub with friends. But I can recall using CompuServe 20 years ago...

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I Was Not Born in Belfast, But That's What My Brazil ID Card Says...

(0) Comments | Posted 6 April 2012 | 19:14

I am a Londoner, but I live and work in São Paulo in Brazil. This week I collected my Brazilian permanent ID card. It's taken months of bureaucracy and many visits to the policia federal in Lapa to get this far. Though my permanent resident status was approved...

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Is It Really So Strange to Leave Work at 5.30pm?

(0) Comments | Posted 6 April 2012 | 18:57

I once moved job from a French financial services company to an American one - Société Générale to Sanford Bernstein. My new boss was based in New York and he used to endlessly mock the holidays we were given by our employers in Europe.

After one...

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One Generation on From Cobain and Nirvana

(0) Comments | Posted 5 April 2012 | 16:17

Guitar amplifier legend Jim Marshall died today. And today also marks the 18th anniversary of the death of one of his best-known customers, Nirvana frontman Kurt Cobain - though the coroner had to estimate his exact time of death as his body was only...

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Customer Service Lessons From Tom Cruise

(0) Comments | Posted 3 April 2012 | 21:10

The arrival of social media has been both an opportunity and headache for retailers. It's certainly easier to build a community of loyal fans and to work on deals and offers with them, but it is just as easy for the community to share bad news about your company -...

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Social Media is Leading a Customer Service Revolution

(1) Comments | Posted 28 March 2012 | 20:48

There is about to be a revolution in the customer service industry, but it is creeping up slowly on customers and those who manage the contact centres. Like the frog that can be slowly boiled to death, if those in the customer care industry step back and look...

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The Falklands Dispute Must be Resolved With Diplomacy

(1) Comments | Posted 3 March 2012 | 12:01

Ever the diplomat, Morrissey declared at a concert in Córdoba, Argentina, last week, "we know the islands belong to you". The former Smiths singer was referring to the Falklands, or Las Malvinas, depending on your point of view.

Many would...

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Why Take a Job When You Can Start Your Own Company?

(0) Comments | Posted 14 February 2012 | 17:39

The BBC recently published an interesting viewpoint by Tom Austin, Vice President of the analyst firm Gartner, on the changing nature of work. Tom outlined some changes he expects, such as work and non-work time becoming intertwined.

Tom lists 10 key trends that are changing the...

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Ken Livingstone: The Only Politician to Ever Give Change?

(1) Comments | Posted 10 February 2012 | 17:41

Former London Mayor Ken Livingstone appears to be very slightly ahead in the race to win the next Mayoral election on 3 May, according to which polls you believe, but he has started to take an enormous amount of flak recently - often self-inflicted.

The fallout...

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I'm a Photographer, Not a Terrorist!

(8) Comments | Posted 3 February 2012 | 17:34

In my spare time I like to take photographs. Mostly just snaps on a phone or compact camera - nothing too serious - so when I received an email recently about a photo of mine I was a little surprised by the message:

Dear Mark,

we are just...

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Michelle Obama is Now on Twitter, or is She?

(0) Comments | Posted 12 January 2012 | 17:14

The First Lady of the United States of America, Michelle Obama, joined Twitter today. When I followed her she had tweeted only twice and had just over 20,000 followers. As I write, she has added another tweet and has over 111,000 followers.

But is it really...

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UK Technology Firms Need the Samba Beat of Brazil for Success

(0) Comments | Posted 11 January 2012 | 23:00

Brazil's economy has now officially overtaken the UK. So says economic research group, the Centre for Economics and Business Research (CEBR) in a recent report. In fact, the Economist Intelligence Unit has predicted that by the end of this decade the new international economic...

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Ignore Your Customers on Twitter and They Will Ignore You

(0) Comments | Posted 9 January 2012 | 23:28

When people will listen, I never fail to tell them just how much I believe that social media will revolutionise the process of customer service in 2012. I've talked about it in the past from various angles - not least that the graduates of today don't remember a...

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Six Months in Jail For an 'Offensive' Facebook Status Update

(173) Comments | Posted 5 January 2012 | 23:00

Last August, Muhammad Ruhul Amin Khandaker, a lecturer of the Department of Information and Technology at Jahangirnagar University in Bangladesh, updated his Facebook status to comment on a series of fatal road traffic accidents.

A well-known local filmmaker had recently died, so had a well-known journalist. With a...

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Is Facebook Timeline a Step Too Far For Privacy?

(1) Comments | Posted 4 January 2012 | 15:55

Facebook finally launched their new Timeline feature to the world last month. Much attention has focused on the improved look and feel of the user interface, particularly the large cover photo that now dominates a Facebook profile.

But much less attention has been paid to the...

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