Martin Morales
Martin Morales is the founder and MD of Ceviche, one of London's best
new restaurants. Born out of the frustration of not having a great
Peruvian restaurant in London, Martin quit his job as Executive Director
at Disney in 2010 to start Ceviche.

At that time, as @martinceviche his first tweet was: "Does anyone care
about Peruvian food?". Support from food bloggers, chefs and writers
followed so he opened supper clubs at his home, then pop ups and now
Ceviche is a restaurant. Tomorrow Ceviche will go into even more fun
and innovative directions.

"This place is brilliant. The cooking is super-confident, rare and
interesting, the look of the room is great and the bar must be fantastic in
the evening, the music is lovely, the staff are incredibly sweet and kind
and even the loos are very cute. And its cheap. I never really want to go
anywhere else again."
The Times, Giles Coren, May 2012.

Martin is a self-taught chef since the age of 11, a restaurateur and
entrepreneur and is passionate about Peruvian culture. Formerly Head of
and Founder Member of Apple iTunes Pan Europe, Disney Executive
Director and Board Member launching High School Musical, Miley
Cyrus and Pirates of the Caribbean, a globetrotting DJ playing in Rio,
Marrakesh, Moscow, Tokyo and New York, an EMI Label Head signing
KT Tunstall, Oi Va Voi and Koop, an event promoter for concerts by
James Blunt and others as well as his own Global Kitchen where he DJ-
ed and cooked at the same time.

He is a Committee Member at Soho House, a Fellow of the Royal
Society of the Arts and a Freeman of the City of Leicester. He was born
in Peru, has lived in Mexico City and Barcelona and now lives in
London with his wife and children.

Blog Entries by Martin Morales

Peru: Restaurant Capital of the World

(5) Comments | Posted 4 May 2013 | (00:00)

Many people ask me what makes Peruvian food so exciting? Well continuing my posts regarding this question, this week I'd like to answer by talking about Peru's dynamic and just incredible restaurant scene.

Peru's restaurant scene has exploded. Whenever I travel there I visit a ton of new and favourite...

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The Pacific, The Andes and the Amazon: The Great Geography Helping Peru's Food

(0) Comments | Posted 29 April 2013 | (00:00)

One of the first things I was taught in school about Peru's geography was the beauty of its three main geographical areas; the coast, the mountains and the jungle; la costa, la sierra y la selva. Here you can find many treasures that are blessed with a wide variety of...

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Peru's Richest Natural Resource

(1) Comments | Posted 22 April 2013 | (00:00)

Whilst in Cusco a few weeks ago I witnessed several potato and choclo corn harvests. Some were ritualized and the customs surrounding them date back 2,000 years. The smell of the soil was powerful, the elements vibrant with life and the closeness of the people to the land which they...

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History Makes Peruvian Food a World Class Cuisine

(1) Comments | Posted 13 April 2013 | (00:00)

Many people ask me what makes Peruvian food so exciting? My answer is always different as there is so much to draw on and it depends on who you are as to what will tickle your fancy and make you agree with me that Peruvian food is the best in...

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Peru's Lomo Saltado on BBC TV: A Homage to Our Jumping Peruvian Beef Stir Fry

(0) Comments | Posted 4 April 2013 | (00:00)

Lomo Saltado is one of Peru's most loved dishes. Every household in Peru makes it and so do many restaurants. Every mum and aunt in Peru has their own recipe which differs from each other. Some make it with red wine instead of vinegar, others add beer, but like all...

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Mothers Who Inspired Our Cooking

(0) Comments | Posted 10 March 2013 | (23:00)

Mother's Day is one of the most important days of the year. In Peru and for me this takes on many meanings. I have a great respect and appreciation bought about by my ancestral indigenous heritage which worshipped Mother Earth: Pacha Mama. As a cook and restaurateur, Mother Earth is...

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The Most Perfect Cocktail: Happy Pisco Sour Day!

(0) Comments | Posted 31 January 2013 | (23:00)

After a month of only hearing about sobriety and non-alcoholic cocktails, there is no better way to start February than celebrating Pisco Sour Day on 2 February. The Pisco Sour is Peru's national cocktail and Ceviche's favourite. It's a cocktail of Pisco Quebranta, lime, sugar syrup, egg white...

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Shrimp Ban in Peru: All Things Come to Those Who Wait

(0) Comments | Posted 11 January 2013 | (23:00)

It's a hard time for Peruvians, as last week and for the next three months they won't be eating any shrimp. None. The baby shrimps are merrily on their way to greater growth, so they must not be disturbed. This period, known as 'Veda de Camarón' or 'Ban on Shrimp,...

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Happy Quinoa Year!

(27) Comments | Posted 4 January 2013 | (23:00)

The holiday season has left everyone with a lack of energy. Happy, but tired. Too much partying or just too much emotion? The good news is that this year has been declared the international year of quinoa by the FAO (Food and Agricultural Organization of the United Nations). This famous...

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The Perfect Peruvian New Year's Eve

(1) Comments | Posted 29 December 2012 | (23:00)

In Peru, New Year's Eve is not only about the party, it's about making sure you start 2013 with the right food to eat. Don't be surprised if after midnight you start seeing people running around the block with a suitcase - they aren't lost - it's one of our...

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