Mary Rance became Chief Executive of UKinbound in September 2008. Mary trained as a lawyer and has a background in working for many trade associations including a period as Director of the CBI, London Region until 2005.Immediately before joining UKinbound, Mary worked as Chief Executive of Toc H, a charity founded by Royal Charter, to develop a new strategy and to wind down its commissioned work.


Mary now represents the interests of inbound tourism on the British Tourism Development Committee, the Tourism Industry Emergency Response Group and the WTM Advisory Council. She is a Director of the Tourism Alliance and a member of the Executive Committee of British Tourism Week.

During Mary’s tenure as Chief Executive, UKinbound has increased its turnover by 50% and its membership by 25% across all sectors. UKinbound has recently signed a Collaboration Agreement with Visit Britain to identify areas of potential partnership working in future. UKinbound also works in partnership with other Associations in the travel industry, including ETOA and ABTA.