Matt Churchill
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I work with the Spooks at Edelman Digital in the UK, where they let me play on Twitter and come up with cool things to do for our clients online.

I consult brands to try and help them understand the digital landscape that they operate in and to identify the opportunities that social media can bring to their business. The aim of this is to help them provide a service that their customers will want to interact with and ultimately benefit from - for me, the community comes first.

A key part of my role is the identification of insights through statistical analysis of online behaviour to shape digital strategy, conducting, co-ordinating and developing the process for multi-market landscape audits.

I manage communities and develop content strategies that help brands to connect with their audience.

I also have extensive experience in crisis and issues management, reporting and analysis for global brands.

I'm excited by the chance to help induce institutional change and encourage brands to work better for and with their customers.

Blog Entries by Matt Churchill

Lasting Longer Than A Like

(0) Comments | Posted 7 April 2013 | (12:08)

Aside from my day job as a digital consultant, I'm also a musician. I've been gigging since 2003, playing in a band and as a solo artist, mainly in London.

Over the past two months I have been working on self-releasing three EPs and I'm now at a...

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Innovate Your Working Environment

(0) Comments | Posted 21 November 2012 | (18:07)

Every employer dreams of having the perfect working environment. One that will retain the best talent, hire the best recruits and make them stand out in their industry.

Having a positive work environment means that you're more productive, be more creative, deliver a higher standard of work and, crucially, have...

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Brands, Marketers and Transparency

(0) Comments | Posted 30 August 2012 | (22:09)

As social media behaviours become ever more intrinsic to the way that we interact online, it is easy to forget the basics and become complacent in the way that people and brands operate online.

Transparency is one of those 'oh yeh, I know all about that' areas that it is...

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Using Data to Develop Society and Ourselves

(0) Comments | Posted 9 July 2012 | (23:17)

For the last six months or so I've been using Endomondo to keep a track of when I go running. I get instant feedback on how far I ran, how quick (or rather, how slow) I ran, a GPS tracked map of my route, how many calories I've...

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Three Things They Don't Tell You About Community Management

(0) Comments | Posted 30 April 2012 | (20:04)

Community Management plays a large part in the day to day roles of social media communicators.

Whether it's working out the funniest pictures to share for a Friday afternoon update, answering a question or looking at data to understand what your community wants, there is an intrinsic understanding of...

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Start Ups Must Stand Out

(0) Comments | Posted 19 April 2012 | (16:51)

What do Pinterest, Wiremob, iWishfor, Spotver, tum.bz, Popup Weekly, New Me, Forgetful Chef, and Merchee all have in common? Click through and take at look at what they're offering if you're not...

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Android and the Instagram Community

(0) Comments | Posted 9 April 2012 | (07:15)

Instagr.am, the hugely popular image sharing iPhone community finally launched on Android this week, adding one million users in the first 24 hours of being available (disclosure: I was among that group).

The mobile app, which had been "coming soon" for Android for...

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Innovation Starts at Home

(1) Comments | Posted 2 April 2012 | (14:00)

London's startup scene has exploded over the past 18 months. Where before the US was leading the way in terms of innovative thinking, creative solutions and a market resurgence, the UK is now starting to lead.

Silicon Roundabout, the informal nickname for the area most associated...

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Don't Pin Your Hopes Too Early

(2) Comments | Posted 13 February 2012 | (23:00)

Two high profile social networks have been in the news this week, for all the wrong reasons. First Path, which recently announced its 2millionth user, were caught out when it was revealed they'd been uploading iPhone user's address book data without permission.

And then

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