This week, journalists formed an orderly queue to talk to the British Heart Foundation about the UK governments' new support for traffic light coloured food labels. In front of camera and behind microphone we welcomed the decision. It's something the charity has spent five years campaigning for because we know it's what our supporters want too.
But, as you'd expect, not everyone supports the notion that traffic light labels will help improve the nation's diet, despite some compelling, independent evidence.
Some quarters of the food industry are unhappy. Farmers, dairy companies and meat manufactures in particular have peddled the familiar line that red labels will demonise their products. They're worried shoppers might abandon milk, turn their back on sausages and ditch their favourite cheese.
I recognise their concerns but this isn't about the demonisation of food.
This isn't about telling shoppers to scour the supermarket in search of all-green products.
This isn't about ordering mums and dads to avoid every product with the slightest hint of red in the label.
People will still drink milk, enjoy bangers and mash and lay out the cheese board because traffic light labels are about giving shoppers the opportunity to make informed choices, not taking choice away. And, most importantly, traffic light colours mean you don't have to be a maths whizz to figure out what's in the food you're buying.
If customers go on to tell companies they want to see more ambers and greens, and products are reformulated to meet that demand, we would obviously welcome that, too.
The list of supermarkets that have already got behind traffic lights is impressive. Asda, Co-op, Sainsbury's, Waitrose, M&S are all on board, and the recent support announced by Tesco, Aldi, Lidl, Iceland and Morrisons means the nutritional content of thousands of products will be easier to understand.
Now we hope many manufactures will also sign up to a single, consistent scheme.
After all, the UK's growing obesity problem is everybody's responsibility. It's been a long road to get here so we're absolutely committed to doing our bit to get these labels onto supermarket shelves as quickly as possible.
Also on HuffPost:
The giggling robotic martians hit our screens in the 1970s after discovering the humans love of Cadbury's Smash mash, deeming us as, 'Clearly the most people in the universe".
The advert where chimpanzee's are brought to life as piano players and nagging housewives is a top watch for tea-lovers alike. This 1971 advert, featuring 'Mr.Shifter' trying to move a piano is a classic and beats Johnny Vegas' 'AL and Monkey' sketch hands-down.
Following on from the original concept in the 1960s, the dashing Milk Tray man returned to our screens in 1980 with a bigger adventure on his hands to get to his lady. Well, it is all because the lady loves a Milk Tray...
"The Milky Bar's Are On Me!" is the famous catch-phrase made by the miniature, blonde-haired cowboy, known as the Milky Bar Kid. This is the 1992 advert with all its Western trimmings.
Probably one of the cheesiest 80s adverts of all time, the badly-dubbed clip of the high society club scoffing Ferrero Rochers is a classic we all know and (secretly) love.
The Flake adverts are famous for its provocative tone, but it was the bath ad that captured everyone's interested. Shot in 1981, it shows a woman so consumed by eating her Flake, her bath overflows.
Everyone remembers the 1960s advert featuring the 'Ho Ho Ho' singing Jolly Green Giant and his green giant niblets. Contemporary version have been attempted but the original ad voiced by Elmer "Len" Dresslar Jr is by far the best.
The famous 1980s Oxo commercial's starring Linda Bellingham and her family, still tops the list of the best adverts of all time today.
The Hovis bread advert is always guaranteed to tug at the heart strings, so it's little wonder the 1974 ad called the, 'Bike Ride' was voted as the most popular advert ever. This clip features all three of the original Hovis adverts from the 1970 to 1979.
This classic Cinzano Bianco 1979 advert oozes glamour and glitz with its co-stars Joan Collins and Leonard Rossiter kicking up a flirtatious storm. Well, until he makes Joan spill her precious drink all down her fabulous frock that is...