Max Atkinson
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Max Atkinson's original research into public speaking and presentation skills training first came to public notice when a televised experiment showed how he coached a novice with no previous experience of public speaking to win a standing ovation at a political party conference (the film of which can now be seen HERE).

He was formerly a Fellow of Wolfson College, and a lecturure at the Universities of Lancaster and Manchester. He has also held visiting professorships at the Henley Management Collage and other universities in Europe and the USA. He has acted as a consultant on presentation skills, public speaking and speech writing for numerous companies and organisations in the UK and abroad, often working individually with CEOs and other board level executives.

In 1985, he ran a training seminar on speech writing in the Reagan White House and, from 1987-1999 was a close advisor on presentation and speech writing to Paddy Ashdown, former leader of the Liberal Democrats.

His books include Our Masters' Voices: the language and body language of politics, London & New York, Methuen, 1984; Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations, London, Vermilion, 2004 & New York, Oxford University Press, 2005; Speech-making and Presentation Made Easy: Seven Essential Steps to Success, London, Vermilion, 2008.

Blog Entries by Max Atkinson

Time the British Legion Redesigned its Poppy Collection Boxes

(4) Comments | Posted 25 October 2012 | (17:55)

(The main part of this blog was originally written two years ago, since when, despite my best efforts, the British Legion is still using the same old collection boxes).

The Royal British Legion, like so many charities, issues its collectors with boxes on which the slit in the...

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Why Were the Media So Impressed by Miliband's Speech?

(0) Comments | Posted 4 October 2012 | (13:11)

It's not often that a party leader's conference speech gets as widespread a thumbs-up as Ed Miliband enjoyed yesterday - even though what seems to have impressed the media most is his new-found ability to speak so fluently (and for so long) without any apparent reference to a script.

Could it be, I began to wonder, that our broadcast media are themselves so dependent on scripts and teleprompters that they're all too easily impressed by a style of speaking that they rather wish they could master for themselves?

Cameronesque?

Or did David Cameron really set a new standard when he won his party leadership by speaking without notes at a 'beauty parade' in 2005, underlining the power of an unscripted conference speech two years later by deterring Gordon Brown from holding a general election at a time when Labour would almost certainly have won?

Subsequent attempts by others, like Nick Clegg and Gordon Brown, to emulate David Cameron's skill at speaking without a script have not met with anything like as favourable a media response as Ed Miliband attracted this week.

Scriptlessness or better than the media expected?

It's not clear to me whether this was mainly the result of scriptlessness, a more relaxed delivery than usual or, perhaps most likely (?) because Miliband's previous performances had set such low media expectations.

The trouble now is that he runs the risk, if he reverts to using scripts again, of being denounced for not speaking from the heart and/or having employed someone else to write his speeches for him.

Other quibbles:

  • Glum-looking backdrop: I still don't see the point of having part of the audience behind the speaker. Although reasonably well-behaved, this particular group looked very glum for much of the time and were, on occasions, rather slow to join in the applause.
  • Too youthful a sample: Some viewers (e.g. me) were quite shocked by how very young a sample of voters they represented, with no one much over 45 anywhere to be seen among those behind him.
  • Hands: Finally, if you're going to wander about the stage, what to do with your hands and how to respond to applause can pose problems for a speaker. On the whole. Mr Miliband coped quite well on both these fronts. However, he might like to note that there were some on Twitter who took exception to the fact that he spoke for quite long periods with one hand in his pocket. If it's any comfort to him, the complainants probably went to a public school where you weren't allowed to put your hands in your pockets until you reached the sixth...
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More Verbs Needed in Miliband's Latest Speech?

(2) Comments | Posted 12 April 2012 | (13:57)

In the internet age, we can often can read a speech, free from any 'embargo', before it's actually been given - as with one we'll be hearing from Ed Miliband later today (posted on Politics Home at 9.53 a.m. this morning).


One thing that struck me about it...

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First English Translation of Putin's Victory Speech

(1) Comments | Posted 6 March 2012 | (21:57)

At the end of my previous blog post, I complained that the Western media - including newspapers like The Times, which used to boast that it was a 'newspaper of record' - hadn't bothered to publish an English translation of Vladimir Putin's victory speech (HERE).

So I gave up...

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Presidential Victory Speeches: Putin Versus Obama

(0) Comments | Posted 5 March 2012 | (12:48)

If you've been following the debate about scripted versus unscripted speeches (HERE), Putin's victory speech gives us a chance to review two comparable examples.
Those of us who don't speak Russian, of course, have to make allowances for any loss of impact arising from our having to rely on the simultaneous translation.
According to those who believe that speeches read from a written script sound (and/or look) 'less authentic' than those that don't, Putin is presumably the clear winner over Obama when it comes to delivering an effective presidential victory speech.
But that, predictably, is the exact opposite of the impression I got from these two specimens.
I also know that I don't feel in the least bit motivated to do a line-by-line analysis of Putin's speech along the lines of the one I did of Obama's back in 2008 (HERE).
Nor am I at all surprised that no national newspaper (or any other media outlet) has approached me for a technical comment on Putin's speech - and would be more than a little surprised if any of them bothered to do so.
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Miliband Does Voiceover to His Own Speeches in Labour's Latest PPB

(0) Comments | Posted 29 February 2012 | (11:27)

These days, you can watch party political broadcasts before they've even been broadcast, as with this one from the Labour Party that's scheduled to appear on television tonight.

It has at least two irritating features that I've blogged about before. One is ghastly background musak - for more on which, see Is the sound of music on TV getting more and worse?

The other is that we no longer have to put up with television reporters telling us what politicians are saying during speeches in the background but can now listen to a party leader doing the voiceover to films of his own silent speeches in the foreground - for more on which, see Politicians and broadcasters in the UK: collaboration or capitulation?


Ed Miliband seems pleased enough with this effort to have tweeted a link that invited us to have a preview last night.

It leaves me wondering why - and short of long...

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Was Charlotte Church's Speech Too Long and 'Inauthentic'?

(0) Comments | Posted 28 February 2012 | (10:53)

Something very unusual happened today.


Presenter Eddie Mair told us on BBC Radio 4's early evening news programme PM that they were going to play the whole of Charlotte Church's statement after she and her family had settled their case for phone-hacking damages against News International's now defunct News of the World (above).

It lasted about three minutes - far longer than most clips from political speeches replayed on radio and television news broadcasts these days.

Regular readers will know that the British broadcasters' reluctance to play extended excerpts from political speeches and their preference for having their reporters tell us what speakers are saying is something I've been complaining about for quite a while (see, for example, Politicians and broadcaster in the UK" collaboration or capitulation?).

They'll also know that I don't believe that reading a written-speech aloud always means that the speaker is doomed to come across as 'inauthentic' (see To read or not to read? That is the question for speechwriters - or is it?).

Charlotte Church may not be a politician, but this unusually long clip gives us a chance to check on both these issues at the same time.

Was it too long for listeners and did she sound inauthentic?
I first heard the clip on the car radio, so you'll have to close your eyes or look away to experience it in more or less the same way as I did (though without the added bonus of the beautiful Somerset countryside).

Having done so, see what you think.

For what it's worth, I thought she made rather a good job of it - even though I could tell that she was reading from a text).

Nor did my attentiveness to what she was saying lapse for a moment - even though we're all supposed to have such short attention spans that we're incapable of listening to a speech for anything like as long as three minutes.

So I'm still wondering why it is that our broadcasters no longer allow us to listen to excerpts from speeches by politicians that last as long as this...

P.S. Fellow anoraks won't be surprised to know that the sound bite singled out for the headlines was a simple contrast: "They're not sorry, they're just sorry they got caught" (e.g. http://t.co/PjUzYQYQ) - which reminded me of my sons' Sinclair Spectrum computer chess game, which used to say after you'd played an obvious move: "I expected...

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To Read or Not to Read: Speechwriting and Authenticity

(0) Comments | Posted 24 February 2012 | (19:55)

Yesterday's conference of the UK Speechwriters' Guild was another stimulating treat, for which founder Bran Jenner deserves the thanks of all of us who were lucky enough to attend.


...

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Gillian Tett: UK Business Commincator of the Year, 2010

(0) Comments | Posted 7 February 2012 | (20:47)

Brian Jenner of the UK Speechwriters' Guild recently announced that the title of UK Business Communicator of 2012 has been awarded to Gillian Tett of the Financial Times.

For me, as a former sociologist, it is particularly pleasing to see someone with a PhD in social anthropology,...
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BBC Birdsong With an Open Mouth and the Wrong Bird

(0) Comments | Posted 23 January 2012 | (15:54)

Last night, Mary Ann Sieghart (@MASieghart) tweeted 'Does this actor in #Birdsong have any look other than a long meaningful one?


I knew exactly what she was referring to, as last night's hero (Eddie Redmayne) had already reminded me of a question I'd asked back...

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Michael Gove speech sends students to sleep

(0) Comments | Posted 6 January 2012 | (16:13)


Yesterday I was thanking Diane Abbott for adding to my collection of interviewees walking out of interviews (HERE).

Today, my thanks go to former deputy Prime Minister John Prescott (@johnprescott) for re-tweeting this gem posted by Political Scrapbook (@PSbook), where some interesting comments have already begun to appear.

For me, it poses at least three questions:
  1. If the first thing to be done when preparing a speech is to analyse the audience (see my books), one has to ask who writes this stuff?
  2. As taxpayers, are we getting value for money from the speechwriters at the Department of Education?
  3. And, as a former president of the Oxford Union and debating adjudicator, shouldn't Gove be able to do rather better than this when it comes to addressing an audience of school children?
More on our esteemed Secretary of State for Education

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Interview Exit Strategy: Diane Abbott's Mobile Phone to the Rescue

(1) Comments | Posted 5 January 2012 | (17:15)

Today I have to thank Diane Abbott MP for adding to my small collection of politicians walking out of an interview (for others, see below).

This is the first one in which the interviewee's mobile phone came to the rescue at a particularly awkward point in the questioning - silent though the ring seems to have been.


Could it, I wonder, be a neat ploy that becomes a precedent for many more such 'escapes' in the future?

Classic interview exits:

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English and the Problem of Communicating with Foreigners

(0) Comments | Posted 27 November 2011 | (12:03)

First, a very big thank you to everyone who came up with ideas after my Twitter appeal about my 700th blog post. There were so many good ones, plus some funny...

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Leveson Inquiry Shows that Hugh Grant is Not the Bumbling Oaf He Often Plays

(0) Comments | Posted 24 November 2011 | (18:38)

A few weeks ago, after hearing a presentation by Melvyn Bragg, I made the point that effective broadcasters aren't necessarily as effective when it comes to public speaking (HERE).

I've also commented on how famous actors, with the notable exception of Ronald Reagan, aren't always particularly effective at making speeches either:


'But then why should anyone expect actors to be any good at speech-making?

'After all, their skill is to deliver other people's lines in a way that portrays characters other than themselves, which is a very different business from writing your own lines and coming across as yourself.

'Politically active thespians like Glenda Jackson, M.P., and Vanessa Redgrave may be admired for their successful acting careers, but neither of them is particularly impressive when it comes to making political speeches.

'In fact, the only example of an actor who did become a great public speaker that I can think of is Ronald Reagan, but he'd already been rolling his own speeches on the lecture circuit for General Electric long before he became Governor of California...' (more HERE)

An articulate spokesman Hugh Grant's appearance at the Leveson Inquiry into phone hacking (e.g. above), as well as some of his earlier performances on Newsnight and Question Time, suggests that he might be another interesting exception that proves a rule, namely that a professional actor can sometimes come across as far more articulate in person than as the stuttering bumbling characters they've become best known for playing in their films.
In fact, having watched him doing both, I'm beginning to think that he must be a rather better actor than I'd originally thought:

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Toastmasters UK & Ireland: Communicator of the Year, 2011

(0) Comments | Posted 8 November 2011 | (14:41)

A few months ago, I accepted an invitation to do a keynote lecture at the Toastmasters International conference in Glasgow this coming weekend.

Then I discovered that they had...

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Professional Broadcasters Should Beware of Saying "um" and "er"

(0) Comments | Posted 26 October 2011 | (14:33)

The previous post on a famous broadcaster who speaks more effectively on television and radio than when he's lecturing (Melvyn Bragg) reminded me that there are also some professional broadcasters who punctuate their reports and interviews with rather more "ums" and "ers" than they should.

Someone I've noticed doing this is Adam Boulton, political editor of Sky News. On turning to YouTube for possible examples, even I was surprised that I had to look no further than the very first clip I came across (above), in which you'll hear 37 "ums" and "ers" in 150 seconds - at a rate of about one every 4 seconds.


SOUNDS OF SILENCE: Ums and Ers
• Needless noises?
A normal feature of conversational speech is the way we punctuate much of what we say with ums and ers. But, for audiences trying to listen to a speech (or broadcast) this can become a major source of irritation, because presenters who retain their normal conversational umming/erring rate come across as hesitant, lacking in confidence, uncertain of their material and badly prepared.

• Don't worry - I've started
In conversation, one of the commonest places for ums and ers is right at the start of a new speaker's turn, where we use them to avoid what might otherwise be heard as a potentially embarrassing silence - by indicating: "I'm not being impolite or disagreeable but am about to respond any second now". But some public speakers (and broadcasters) make a habit of starting almost every new sentence with an um or an er, of which they're typically completely unaware of until they hear themselves on tape - when most are appalled by the negative impact they must have had on their audience.


• Hold on - I haven't finished yet
Another place where we often um or er in conversation is when we suddenly find ourselves stuck for a word or name we need to be able to carry on. We know that, if we simply stay silent while searching for the word, someone else will use the pause as a chance for them to speak, thereby preventing us from finishing whatever it was we were about to say. So saying um or er is a simple and effective device for letting everyone know that you haven't finished yet and that it's still your turn.

• When pause-avoidance loses its point
If the primary functions of ums and ers in conversation are to avoid silences and reduce the chances of being interrupted, they lose their point in presentations and broadcasts. After all, presenters are not competing to hold the floor in the same was as in everyday conversation and, once in full flow, they certainly don't need to keep reminding us that they've just started a new sentence. As a result, umming/erring rates that would be perfectly normal and hardly noticed in everyday conversation stand out as needless distractions when heard from the mouths of presenters.

In defence of Mr Boulton?

In the particular clip above, it could be argued that Adam Boulton's umming/erring reflects his uncertainty in the face of two things that are new to him: (1) the gadget he's showing to the interviewer (and us) and (2) giving a televised

Tomorrow's World style demonstration that's far removed from his natural habitat of political interviewing and reporting.


But the reason I started looking for a video clip of him in the first place was that I'd often noticed (and been surprised by) the frequency of his umming and erring in his regular contributions on Sky News.

Nor, would it appear, am I alone in having done so - as his was one of the names mentioned on Twitter yesterday after I'd invited people to guess the identity of the umming/erring television news presenter about whom I was planning a blog.


P.S. BBC policy on ums & ers?

Long ago, I seem to remember being told that BBC Radio's policy towards editing out ums and
ers had changed over the years and I'd be curious to hear confirmation that this was indeed so (or not). Does anyone know whether that there was a time when all ums and ers were edited out of recorded BBC interviews with inexperienced interviewees as a matter of course, followed by a period when all of them were left in (to ensure greater 'authenticity') and eventually ending up with a 50:50 compromise in which some, but not all, were deleted? Or am I just...

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Melvyn Bragg shows that effective broadcasters aren't always effective public speakers

(0) Comments | Posted 24 October 2011 | (13:51)

In his autobiography, the late Professor A.J. Ayer, noted that he'd been surprised to discover, when appearing long ago on BBC Radio's The Brains Trust, that broadcasting was...

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Alternative Role Models for British Women Politicians?

(0) Comments | Posted 16 October 2011 | (19:56)


During the Labour Party conference last month, I raised the question of whether some of the party's leading women, such as Yvette Cooper, Caroline Flint and Harriet Harman, are better speakers than the party's current generation of leading men.

Shirley Williams
On hearing the 81 year old Shirley Williams speaking at the Wells Literary Festival the other night - along the lines of the above from a similar speech she made at the Stratford-upon- Avon Literary Festival - I realised that there's nothing particularly new about effective women speakers holding their own with their male contemporaries and rising to the higher reaches of the Labour Party (and later, in her case, within the SDP and Liberal Democrats too).

Long before Williams and the three male members of the 'gang of four' had broken away from Labour to form the SDP, she had been a cabinet minister in the Wilson and Callaghan governments. And, from quite early in her political career, she was sometimes mentioned as a possible first woman Labour leader and even as a possible first ever woman prime minister.

Although these both eluded her, she's still not only a very engaging speaker, but also one who's retained an energy to rival many, if not most, speakers who are very much younger than she is. During her brief stay in Somerset this weekend, she was making speeches and taking questions from 1930-2130 on Friday night and from 0930-1130 and 1230-1400 on Saturday (i.e. for about 50% of the waking hours she was here).

As if that wasn't enough, she was planning to spend her train journey back to London reading a few more hundred pages of the health bill and its amendments in the current House of Lords debate in which she is playing a very active part.

Barbara Castle
Twenty years older than Shirley Williams was another leading figure in Harold Wilson's Labour government, the late Barbara Castle. I haven't been able to find any clips of her speeches on YouTube - where there seem to be more of Miranda Richardson playing her in the film Made in Dagenham than there are of the real Mrs Castle - but some of us are old enough to remember that she too was a much better than average public speaker.

Here's a typically assured performance from her in a TV interview from the early 1970s about the resignation of a defence minister and press intrusion in the private lives of public figures - a curiously topical coincidence to remind us that some issues are still making the headlines four decades later:


Castle, Williams and the Thatcher solution
In Our Masters' Voices and some of the blog posts below (especially HERE), I suggested that Margaret Thatcher had found a solution to the professional woman's problem of being damned if they behave like a man and damned if they behave like a woman by being tough and decisive in her actions while being uncompromisingly female in her external appearance - and that this was summed up by the nickname the 'Iron Lady', capturing as it does both 'strength' and 'femininity'.

In this respect, Barbara Castle, regarded in her day as being as tough, glamourous and well-dressed, came much closer to the Thatcher model for women politicians than Shirley Williams ever did.

The Williams alternative
At the time of writing Our Masters' Voices, I remember suggesting somewhere that Mrs Williams represented a rather different available role-model for women in politics than the one offered by Thatcher and Castle: the 'intellectual', ' blue-stockinged', 'untidy', 'verging on scruffy' stereotype of the female Oxbridge don (or Women's Institute lecturer).

As for whether she consciously developed such an image, there are at least two pieces of evidence that she is certainly aware of it in retrospect.

One is that she actually referred, without any prompting, to her erstwhile reputation for having untidy hair during the talk she gave on Friday night.

Clothes + fashion = frivolous waste of time peddled by supercilious saleswomen
The other evidence comes in the first chapter of her autobiography, Climbing the Bookshelves (of which I'm now the proud owner of a signed copy), where she reveals that she already had little or no interest in clothes and fashion by the time she was 10 years old. Comparing herself with her mother, she writes:

'... she did allow herself some moments of frivolity. She loved clothes and used to take me with her while she tried on the elegant polka-dotted silk dresses and emphatic hats of the 1930s. A new hat or pair of gloves could lift her spirit for days. It was a pleasure I did not share. After the first ten minutes of each encounter with a supercilious sales lady, I began to think about ponies and tricycles, and to resent the waste of my time. These early experiences immunised me against both shopping and fashion. For years I bought the first thing that looked even vaguely as if it might suit me, though often it didn't.'

Related posts

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The End of Summer - with thanks to Steve Jobs & Flipron

(0) Comments | Posted 7 October 2011 | (16:42)


At this time last year, I posted a video clip of audiences clapping out the conference season (HERE). This year, I've produced a compilation of members of a conference audience listening in rapt attention (?) with musical backing from Flipron's The End of Summer (from their album Biscuits for Cerberus). Much admired for Jesse Budd's lyrics and Joe Atkinson's brilliance on the keyboards, this particular sequence neatly catches a suitable mood for marking the end of the party conference season.
And thanks to Steve Jobs - without whom...When I bought my first computer in 1985, I came very close to buying an Apple Macintosh but chickened out and bought an Apricot (with two slots for 750K floppy disks).
While staying with John Heritage in Los Angeles about six years ago, he marched me into the student shop at UCLA and made me buy my first MacBook.


Since then I quickly upgraded to a MacBook Pro, have acquired a desktop MacPro and have been using an iPhone since the first week of its launch in the UK.
To expand on all the many virtues of being liberated from the familiar nightmares of using a Windows computer would be to risk a very long and boring blogpost. So suffice it to say that the incredible reliability and ease of using the iMovie program that's built into Macs has saved me thousands of hours in preparing demo clips both for lectures and courses and for posting as examples on this blog.
For example, preparing this particular movie - including retrieval of the music, selecting and editing the clips and aligning them with the backing - took less than half an hour.
What's more, Steve Jobs stood out among CEOs as an extremely effective presenter from whom there was much that other business leaders could and should learn.

See also:

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Cameron: Better With a Hard Copy Script Than a Teleprompter

(0) Comments | Posted 7 October 2011 | (00:27)

A couple of years ago, I posted some video clips showing how Margaret Thatcher's speech-making became less effective when she stopped using hard copy scripts and started reading speeches from teleprompter screens (HERE).


A few months later, I realised that I'd been mistaken in thinking that David Cameron...

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