Facebook just introduced a new advertising option for marketers, the ability to promote status updates on a per-post basis, to increase their reach. While this feature is being rolled out slowly and is not yet live to all brand pages, we'll outline the mechanics of this new function below, and...

Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that are likely to echo beyond 2011:...

Did you see Google's announcement about opening up Google+ Pages for businesses and brands? If you've been waiting and watching Google Plus from the wings, you've now been given a place to stage your brand entrance. Learn our ideas about the possibilities for brands on the 40-million-user Google+...

So you've built up your brand's fan base on Facebook and now you're wondering what you can do to actually turn these fans into paying customers? Here are five clever ways that companies have used the Wildfire social media management platform to turn their Facebook Fans into customers....