Melissa Davis
Before setting up MD Communications Melissa used her skills as Head of Media and PR for the Law Society to deliver a focussed and integrated PR drive to its 130,000 members. She was recognised as one of the leaders who instilled a campaign driven edge to the professional body and the solicitors’ profession.

Melissa has extensive campaign experience – prior to the Law Society she set up and directed the communications directorate at the Institute of Economic Affairs - the UK’s original free-market think-tank.

Melissa was also an integral part of the team on the multi million pound PR led “no” campaign which formed part of the successful “Europe Yes, Euro no” campaign against Britain’s membership of the Euro. The team was the first to use “viral marketing” in British political campaigning which led to the Chancellor at the time, Gordon Brown, ruling out UK membership of the euro for the foreseeable future back in 2004.

Melissa has considerable experience of training lawyers and politicians internationally to deal with the media and understand the importance of brand positioning and messaging. Along with other MD Communications consultants she has also trained key governments across the world as part of her pro-bono role with the Westminster Foundation for Democracy.

Entries by Melissa Davis

Budgets Are About a Message, Not the Maths

(0) Comments | Posted 24 March 2015 | (10:40)

Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the Exchequer.

Whatever you think of George Osborne's politics, as an...

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The Clarkson Fracas Reveals My Biggest Crush

(2) Comments | Posted 20 March 2015 | (14:54)

Dad-dressing petrol head Jeremy Clarkson has rarely been out of the news in recent weeks. Unless you've been camping in an isolated corner of the Outer Hebrides with only some weather worn goats and a Nokia 3310 for company you won't have failed to notice that the presenter, usually never...

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Krispy Kreme advert fiasco

(1) Comments | Posted 5 March 2015 | (13:33)

Acronyms can easily turn a perfectly acceptable marketing slogan or business name into a laughing stock - for example, the Authorised Service Shop (ASS), the Wisconsin Tourism Federation (WTF), Seattle's South Lake Union Trolley (SLUT) or Microsoft's Critical Update Notification Tool (now wisely renamed the Critical Updated Notification Utility).


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A Video CV for Your Firm?

(0) Comments | Posted 2 March 2015 | (12:29)

I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV.

There's no doubt that communication landscapes in general are changing and with respect...

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Fifty Shades of $$$

(0) Comments | Posted 24 February 2015 | (20:27)

Whether or not you read the book (did you?) there has been no escaping the Fifty Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with the same hysteria as a new Star Wars film or...

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Please Don't Send Me a Photo of Your John-Thomas

(0) Comments | Posted 16 July 2014 | (15:36)

If there's one thing that demonstrates how 'not private' something like Twitter really is, it's the ability to forward on/re-tweet photos. In the age of on-line dating and 'meeting' people via apps like Tinder it's often very easy to forget that at the other end of that Twitter handle or...

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Breaking the Silence - Dementia Awareness Week

(0) Comments | Posted 20 May 2014 | (15:25)

Dementia Awareness Week, organised by the Alzheimer's Society, is this week. It is an annual event designed to shed some light on a condition that is all too often often misunderstood, and to encourage anyone who feels as if they, or someone they are close to, might be suffering with...

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Google Analytics Is on Its Way Out

(5) Comments | Posted 5 November 2013 | (14:18)

UPDATE: A previous version of this blog stated that Google Analytics "is essentially going to be scrapped" and replaced. This is incorrect and this blog has been amended to reflect that.

Big changes are on the way in the world of SEO, as was announced in September. Google Analytics is...

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Is Pinterest for Lawyers?

(0) Comments | Posted 25 October 2013 | (11:48)

Whilst social media sites like Twitter and Facebook have increasingly been making their presence felt in the legal sector over the past few years, Pinterest is one of those sites that seems to be fairly far removed from what the legal industry is all about. This 'social scrapbook' site is...

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Are You a Toilet Tweeter?

(0) Comments | Posted 14 October 2013 | (13:36)

If you've ever got to that point with social media where you feel like its hold over your life might be getting a little bit out of control then fear not as it would seem that you're not the only one. Recently released statistics indicate that 25% of 25-34 year...

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Social Media: Lawyers Blurring the Lines Between Their Professional and Personal Lives

(0) Comments | Posted 2 October 2013 | (14:03)

We all know about the perils of posting photos of ourselves in the advanced stages of partying - but what rules should professional people apply to blogging?

Social media offers lawyers the chance to blog about intensely personal matters that they feel there is a value in sharing. It's something...

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How to Prevent Social Media Hacking - And Damage Limitation

(0) Comments | Posted 19 September 2013 | (13:04)

Last night I received a direct message on twitter from a follower. It suggested I might want to know about a photo of me that was circulating the net. As a long time twitter user I have seen this before, and far from me getting excited or worried, I just...

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Do You Really Know How Google Searches for Your Website?

(0) Comments | Posted 16 September 2013 | (11:42)

Research carried out by a personal injury market insight group suggests that one of the consequences of the recently implemented Jackson reforms in abolishing referral fees is that online search is now becoming crucial to the marketing platforms of many law firms. This was supported by evidence that an increasing...

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How To Use YouTube in Business

(1) Comments | Posted 10 September 2013 | (15:02)

You might have been under the impression that YouTube was solely for the purpose of posting videos of the Harlem Shake, badly made image collages soundtracked by music, or embarrassing wedding videos. However, it has begun to emerge as an important part of the marketing platform for many businesses -...

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How Not to Do Social Media

(0) Comments | Posted 4 September 2013 | (15:49)

The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it is a difficult thing to get right in terms of...

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Mr Aso - The First Of The Non Apologists?

(0) Comments | Posted 8 August 2013 | (16:09)

We all know that it's pretty tough for those in the public eye, as their comments are constantly being hashed over, picked apart and - very often - taken out of context. Rarely a day goes by when we don't see a public figure being harangued by the press via...

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Twitter Needs To Find Its Safe Place

(0) Comments | Posted 1 August 2013 | (14:26)

Twitter and trolls go together like jam and cake, but over the past week the Twittersphere has witnessed the kind of uber trolling that we haven't really seen that often before - and it has been quite a shock. Bizarrely, the action that caused freelance journalist Caroline Criado-Perez to be...

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When Private Communications Go Viral - It Doesn't Matter Who You Are

(1) Comments | Posted 13 June 2013 | (16:19)

The issue of private correspondence 'going viral' is not one that the legal profession often faces. Its members are notoriously cagey when it comes to language, knowing full well the consequences of using words carelessly. This caution is even more exercised when it comes to putting something down in writing,...

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Making An Example of Sally Bercow

(0) Comments | Posted 29 May 2013 | (11:03)

I think it's fair to say that historically, there has always been something of a sense that Twitter is the kind of forum in which you can basically say whatever you want, about whatever you want. The lack of accountability that many felt when signing up for a twitter account...

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HMV and Burger King Feel the Sting of a New Kind of Communications Crisis

(0) Comments | Posted 18 April 2013 | (14:45)

For most businesses, managing communications has historically been mostly about dealing with what is published in the press, which is a relatively accountable and law abiding forum (I did say relatively). If you compare this to the new communications front line - social media - then the challenges for managing...

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