Melissa Davis
Before setting up MD Communications Melissa used her skills as Head of Media and PR for the Law Society to deliver a focussed and integrated PR drive to its 130,000 members. She was recognised as one of the leaders who instilled a campaign driven edge to the professional body and the solicitors’ profession.

Melissa has extensive campaign experience – prior to the Law Society she set up and directed the communications directorate at the Institute of Economic Affairs - the UK’s original free-market think-tank.

Melissa was also an integral part of the team on the multi million pound PR led “no” campaign which formed part of the successful “Europe Yes, Euro no” campaign against Britain’s membership of the Euro. The team was the first to use “viral marketing” in British political campaigning which led to the Chancellor at the time, Gordon Brown, ruling out UK membership of the euro for the foreseeable future back in 2004.

Melissa has considerable experience of training lawyers and politicians internationally to deal with the media and understand the importance of brand positioning and messaging. Along with other MD Communications consultants she has also trained key governments across the world as part of her pro-bono role with the Westminster Foundation for Democracy.

Entries by Melissa Davis

Stop Trolling on International Women's Day

(0) Comments | Posted 8 March 2016 | (11:57)

Have you ever been trolled for vaguely feminist views on Twitter? If you haven't then, regardless of whether you're male or female, all you have to do to see what it feels like is use a hashtag such as #everydaysexism in one of your tweets and the trolls will come...

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Video is Driving the Increase in Social Sharing: How to Get Involved

(0) Comments | Posted 22 February 2016 | (16:36)

Social sharing is big news for any business looking to see genuine ROI on their digital marketing strategy, as it provides an insight into the kind of content that is making an impression on audiences across social networks. It's also a way of identifying those brands that social network users...

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Top 5 social media blunders

(0) Comments | Posted 19 October 2015 | (12:27)

We regularly bring you examples of ways in which everyone from politicians to celebrities and even 'normal people' have managed to make spectacular blunders on social media that have ended up being very high profile. When it comes to brand use of social media, sometimes it can be even more...

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Does Anyone Really Care If You Lie?

(0) Comments | Posted 7 October 2015 | (18:03)

I'm at the IBA in Vienna this week networking with over 5000 lawyers and I have had numerous conversation about the fate of Volkswagen's brand.

To answer this, I've started by asking a few questions.

Do you own a diesel engine Volkswagen? How does it appear to you when you...

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The UK Judiciary - A New Way?

(0) Comments | Posted 28 September 2015 | (13:29)

I can't lie, it was slightly disappointing to see comments in the press last week from Lord Sumption implying that there was no rush to introduce gender equality into the judicial profession. Given that only around 25% of judges are women and a rather woeful 21 out of 106 high...

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Can You Control Naming and Shaming Online?

(3) Comments | Posted 11 September 2015 | (16:23)

It's an unfortunate reality that most women experience casual sexism as an everyday occurrence. A yell from a white van man as she walks to work, or a presumption she will undertake the lion's share of household chores; women in modern Britain are wearily accustomed to being the subject of...

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Is Justin Gatlin's Decision to Boycott the Media Right?

(0) Comments | Posted 11 September 2015 | (16:21)

When it comes to the media, most celebrities tend to take a cautious, even fearful approach. There's no doubt that we have seen some horrible invasions of privacy by (mostly tabloid) journalists and some pretty devastating stories about high profile figures, some of which have even turned out to have...

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A Lion Called Cecil, A Witch Called Walter and a Wardrobe Full of Twitter Abuse

(0) Comments | Posted 11 August 2015 | (13:12)

Admittedly, it's quite difficult to generate a massive amount of sympathy for Minnesota dentist Walter Palmer. In case you've forgotten, he managed to see off Zimbabwe's favourite lion, Cecil, while on one of those awful big game shoot safari holidays that seem to be the penchant of overgrown school children...

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How Not to Make a Tit Out of Yourself in a PR Crisis

(0) Comments | Posted 30 July 2015 | (11:40)

Recently, a woman posted a very disturbing story on Facebook breastfeeding activism forum Free to Feed, where she alleged a security guard in a Leicester branch of discount retail chain Primark forcibly removed her nine-month-old daughter from her breast when she would not stop breastfeeding her, and then walked...

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Struck Lucky on Tinder... Now What?

(0) Comments | Posted 6 July 2015 | (10:55)

I have written before on here about Tinder - the revolutionary dating app that taps into some basic app (and attraction) principles to create an enormously popular and fast way to match people up. It has become one of the most successful dating apps on the market, creating real long...

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The Richard Hammond Show?

(0) Comments | Posted 29 June 2015 | (17:33)

Did you tune into Top Gear last night to see the last ever episode featuring Clarkson and his petrol scented bezzies?

The infamous steak-gate wasn't mentioned and instead, hilariously, a giant plastic elephant nestled in the corner of the studio while Clarkson, Hammond and May prepared themselves for the...

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Think Social Media Customer Service Has Office Hours? Think Again...

(0) Comments | Posted 28 April 2015 | (14:34)

Using social media for customer service is a trending topic in the PR world at the moment. One of the reasons why it has become so popular is because it offers efficiencies and the chance to boost customer service, both in terms of the response rate and customer satisfaction. However,...

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Why You Shouldn't Post Photos of Women's Bottoms on Social Media

(6) Comments | Posted 23 April 2015 | (00:00)

Michael Buble is one of those celebrities who normally can't seem to put a foot wrong. A voice to die for and an appearance to match, he's demonstrated a gently cheeky sense of fun and crooner gent attitude over the years in which he has established himself as one of...

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Budgets Are About a Message, Not the Maths

(0) Comments | Posted 24 March 2015 | (10:40)

Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the Exchequer.

Whatever you think of George Osborne's politics, as an...

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The Clarkson Fracas Reveals My Biggest Crush

(2) Comments | Posted 20 March 2015 | (14:54)

Dad-dressing petrol head Jeremy Clarkson has rarely been out of the news in recent weeks. Unless you've been camping in an isolated corner of the Outer Hebrides with only some weather worn goats and a Nokia 3310 for company you won't have failed to notice that the presenter, usually never...

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Krispy Kreme advert fiasco

(1) Comments | Posted 5 March 2015 | (13:33)

Acronyms can easily turn a perfectly acceptable marketing slogan or business name into a laughing stock - for example, the Authorised Service Shop (ASS), the Wisconsin Tourism Federation (WTF), Seattle's South Lake Union Trolley (SLUT) or Microsoft's Critical Update Notification Tool (now wisely renamed the Critical Updated Notification Utility).


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A Video CV for Your Firm?

(0) Comments | Posted 2 March 2015 | (12:29)

I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV.

There's no doubt that communication landscapes in general are changing and with respect...

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Fifty Shades of $$$

(0) Comments | Posted 24 February 2015 | (20:27)

Whether or not you read the book (did you?) there has been no escaping the Fifty Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with the same hysteria as a new Star Wars film or...

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Please Don't Send Me a Photo of Your John-Thomas

(0) Comments | Posted 16 July 2014 | (15:36)

If there's one thing that demonstrates how 'not private' something like Twitter really is, it's the ability to forward on/re-tweet photos. In the age of on-line dating and 'meeting' people via apps like Tinder it's often very easy to forget that at the other end of that Twitter handle or...

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Breaking the Silence - Dementia Awareness Week

(0) Comments | Posted 20 May 2014 | (15:25)

Dementia Awareness Week, organised by the Alzheimer's Society, is this week. It is an annual event designed to shed some light on a condition that is all too often often misunderstood, and to encourage anyone who feels as if they, or someone they are close to, might be suffering with...

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