Mina Zaher
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My lifestyle blog King’s Road Rocks! started off as a seed of inspiration one afternoon, as I walked across Battersea Park and considered my next creative endeavour.

My obsession with blogging stems from my passion for writing as well as my addiction to social media: there is nothing more satisfying for a writer than to be read and to fully engage with their readership.

As for my day job, I am a freelance social media strategist. My background however is in drama development and I have always considered good storytelling to be the most powerful form of engagement; be it through music, on the page or on the screen.

Or to put it another way, the power of words can surprise even the strongest of convictions and that is why I love what I do.

Blog Entries by Mina Zaher

TOWIB: The Only Way Is Blogging

Posted 13 February 2012 | 13/02/12 16:15

On Saturday I attended my first TOWIB event. Initially, I wasn't sure what to expect. I'd listened in to some of the buzz from previous events and was intrigued that there was a blogging community forming. So, I bought a ticket.

Upon arriving, I was pleasantly surprised by the sight...

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Imagine a World Without Bloggers

2 Comments | Posted 22 January 2012 | 22/01/12 15:52

'Imagine a World Without Free Knowledge' - This was the slogan at the top of Wikipedia's blackout page during their SOPA and PIPA protest. And since then, proposals for both bills have been temporarily halted in an unmistakable response to the internet's outcry last week.

But as a few websites...

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PRs: The Good, The Bad and The Very Incompetent in Social Media

Posted 9 January 2012 | 09/01/12 16:32

Social media is fundamentally about relationships. I mean it's about being social, right? But like all relationships, be it family, personal or work, there are those that are good, bad and just plain useless. The same applies to social media, especially between bloggers and PRs.

So when is the relationship...

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The Business of Blogging

2 Comments | Posted 20 December 2011 | 20/12/11 00:00

It is quite safe to say that I happened upon the commercial side of blogging by accident. I had started King's Road's Rock! - on a whim, following an ice cream with a friend in Battersea Park. It was the summer of 2010 when I was thinking about...

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