Mina Zaher
GET UPDATES FROM Mina Zaher
 
My lifestyle blog King’s Road Rocks! started off as a seed of inspiration one afternoon, as I walked across Battersea Park and considered my next creative endeavour.

My obsession with blogging stems from my passion for writing as well as my addiction to social media: there is nothing more satisfying for a writer than to be read and to fully engage with their readership.

As for my day job, I am a freelance social media strategist. My background however is in drama development and I have always considered good storytelling to be the most powerful form of engagement; be it through music, on the page or on the screen.

Or to put it another way, the power of words can surprise even the strongest of convictions and that is why I love what I do.

Blog Entries by Mina Zaher

Don't Have a Go at Me Because You Don't Understand Social Media

(0) Comments | Posted 10 December 2012 | (15:07)

I had a most interesting dinner party experience over the weekend. I was the recipient of almost vitriol after answering the simple question, "So what do you do?" from the woman sitting across from me.

Given that this was my first weekend off in several weeks and the last thing...

Read Post

Do You Want a World Populated by Chain Stores and No Independent Shops?

(1) Comments | Posted 5 November 2012 | (16:43)

I won't pretend to be an expert in the retail industry or on government affairs. But I do care about what happens to the independent shops in Chelsea. I grew up in the area and still live here. And I've seen the retail landscape develop to the point that I've...

Read Post

Why Moonrise Kingdom Made Me Feel Uncomfortable

(1) Comments | Posted 28 May 2012 | (14:51)

If you haven't yet seen Moonrise Kingdom then please stop here. I don't want to ruin the film for you because it is both quirky and adorable. And it is the first Wes Anderson movie I have enjoyed in a long time.

It is just - and here I begin...

Read Post

TOWIB: The Only Way Is Blogging

(2) Comments | Posted 13 February 2012 | (16:15)

On Saturday I attended my first TOWIB event. Initially, I wasn't sure what to expect. I'd listened in to some of the buzz from previous events and was intrigued that there was a blogging community forming. So, I bought a ticket.

Upon arriving, I was pleasantly surprised by the sight...

Read Post

Imagine a World Without Bloggers

(2) Comments | Posted 22 January 2012 | (15:52)

'Imagine a World Without Free Knowledge' - This was the slogan at the top of Wikipedia's blackout page during their SOPA and PIPA protest. And since then, proposals for both bills have been temporarily halted in an unmistakable response to the internet's outcry last week.

But as a few websites...

Read Post

PRs: The Good, The Bad and The Very Incompetent in Social Media

(0) Comments | Posted 9 January 2012 | (16:32)

Social media is fundamentally about relationships. I mean it's about being social, right? But like all relationships, be it family, personal or work, there are those that are good, bad and just plain useless. The same applies to social media, especially between bloggers and PRs.

So when is the relationship...

Read Post

The Business of Blogging

(2) Comments | Posted 20 December 2011 | (00:00)

It is quite safe to say that I happened upon the commercial side of blogging by accident. I had started King's Road's Rock! - on a whim, following an ice cream with a friend in Battersea Park. It was the summer of 2010 when I was thinking about...

Read Post