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Nadia Mendoza

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M&S Join Brigade to Make Us Size Zero Clones

Posted: 14/12/2012 23:00

It's supposed to be the safe haven of realism after a few minutes in a Topshop changing room can turn a well-adjusted woman into a quibbling wreck over the fact that nothing fits, your boobs are squelching out the sides, and the minuscule clothes make you two sizes bigger than you actually are.

Yet M&S, hailed as the classy brand for real women, have triumphed in attempting to be the Anna Wintour of high street chains by pioneering a new product that dog leashes the female species on their continual quest to be near-skeletal clones of one another by striving for that 'perfect' size nothing.

The age-friendly, affordable-chic store has welcomed the arrival of their 'Flatter Me Crop Top'. For £22.50, said top claims to banish bingo wings by offering a 'sleek look' while the lace fabric hides underarms for 'complete shaping and coverage'.

Choice is paramount, and if someone is self-conscious about a particular body part, it is up to them how they inject their personal style into their wardrobe choices to enhance their individual shape.

However, there are a battalion of tops, coats, shrugs, shawls etc. on the rails to choose from so as not to feel pressured into buying a piece of clothing designed solely for 'coverage' - to project an item like this onto an already image-obsessed society harbours the ever-present message of 'You're not good enough as you are'.

Not only is the concept of this another bullying tactic from the fashion world to remind us we need Spanx, minimisers and optical illusion prints to look 'better', but the model in question is a cruel and patronising casting trick.

Firstly, I would bet a KFC family bucket that the ultra slender twentysomething not only doesn't suffer from the oh so sinful bingo wings, but there isn't even an inch to pinch.

Therefore secondly, buying this garment will NOT make you look like this girl. In a nutshell, she had no excess flesh to begin with for this armwear to have anything to suction in.

Several ladies on the messageboard for the department store highlighted that the top came up 'snug' and they were left having to buy sizes bigger than their natural build.

This exacerbates the problem that a trim size 8 now heads into double figures, a perfectly average size 12 questions if they need to diet and a larger 16 heads towards the technically 'morbidly obese' category.

Yes, it's only one lone piece of clothing in our be-thin-to-win world. Yes, you shouldn't worry what size you take to the cashier if you decide this top would give you confidence. But it's just another cog in the machine to make us feel like we must strive to be smaller or else cover our flesh in sheep's clothing to look ever more svelte and idealistic.

What next... sunglasses that suck in our cheeks, corseted T-shirts, dresses that make us disappear.

Also on HuffPost UK Lifestyle:

Loading Slideshow...
  • Bingo Wings Fighter T-Shirt

    This body sculpt control top from Asda claims to slim loose skin (or bingo wings) using compression fabrics. <a href="http://georgestyle.george.com/2011/10/30/say-goodbye-to-bingo-wings-with-the-thingo" target="_hplink">See full details here</a>

  • MBT Footwear

    These curved shoes promise to burn fat, tone limbs and keep your feet healthy. See full details here.<a href="http://uk.mbt.com/" target="_hplink"><strong>See full details here</strong></a>

  • Fat-Busting Tights

    These caffeine-infused tights by SkinKiss Caffeine Tights claim to stimulate the blood circulation and burn fat around the thighs, buttocks and waist. <a href="http://www.skinkiss.com/" target="_hplink"><strong>See full details here</strong></a>.

  • Flab Fighting Hot Pants

    Made with high-tech, heat compression material, these Zaggora hot pants promise to shed inches of upper thighs after a work-out. <a href="http://zaggora.com/" target="_hplink"><strong>See full details here</strong></a>.

  • Girdle That Slims Waist

    These waist-cinchers from Slim n' Lift not only gives the appearance of a slimmer slihouette, but claims to tone flabby abs as well after just six weeks. <a href="http://www.thanedirect.co.uk/products/beauty/slimlift-aire/slimlift-aire.php" target="_hplink"><strong>See full details here</strong></a>.

  • Slimming Leggings

    These Proskin leggings are made of compression fabrics which stimulate fat burning properties in the skin. <a href="http://www.proskins.co/store/en/content/8-how-proskins-work" target="_hplink"><strong>See full details here</strong></a>.

 

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11:25 PM on 12/22/2012
M&S.... Stuart Rose messed up the company and its presently flailing around with no strategy yet another company full of British jobs soon to go to the wall
12:22 PM on 12/19/2012
So much choice for slimming garments but what they dont say is that they are incredibly uncomfortable and unless you are the right shape only push the fat upwards which looks so unnatural (fellow apple shaped ladies will know what Im talking about). Better to eat well, excersise and feel good whatever your size than try to squeeze womanly curves into these awful contraptions. Dont try to be thin, try to be healthy :)
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lillian12130
10:31 AM on 12/18/2012
Myself personally would like to see more restaurants/ cafes with calorie menus so those who are serious about loosing weight can choose a nice meal from the calories menus and enjoy their evening with friends and family with out a guilty feeling should they dare to eat something sweet for dessert, and before I get the insults, the harvester chain have calories next to their meals, as do most restaurants in New York, I personally think this is a great idea.
HUFFPOST SUPER USER
lillian12130
10:21 AM on 12/18/2012
Most women get the so called' bingo wings' as they age unless they can afford cosmetic surgery , I work out with the heavier dumb bells but it does nothing to stop the 'bingo wings', WE get older and our bodies change its fact of life. Why do people assume that a size zero is beautiful it is not , it is dangerous to diet to such extremes to look like a walking skeleton. a woman has more fat than men because their bodies are made to carry a baby for 9 months and to take a weight of the baby and the water surrounding it and need the strength to carry this growing weight. Shops who encourage size zero are a disgrace and send the wrong messages.
08:17 AM on 12/18/2012
I love the way it also makes her face and legs look thinner. Couldn't possibly be a photoshop narrowing.. ? No, of course not ;-) Personally, I struggle with many M&S sleeves which appear, all to often, to be thin tubes sticking out on either side, not only suggesting that my arms are gross compared to the 'ideal' but that women, once dressed, don't actually need to move or do anything! What I would like to see is a new brand of working clothes for women, with great fabrics, comfortable to wear - generously cut where they need to be to allow for movement, so that women can get on with their lives/jobs ( like men do ) and get on with what they are 'doing' instead of worrying about what they look like all the time. New campaign/brand anyone? Werts & Wousers: Real Clothes for Working Women
10:26 AM on 12/18/2012
I so agree - one thing that has really annoyed me about women's fashion for the last few years is the emphasis on totally sleeveless tops - even in the middle of winter. Further emphasing the point that women's bodies are there to be oggled. Ironically it has been scientifically proven that women feel the cold more than men - but they are expected to shiver and be exposed in some flimsy, what would have been called years ago a 'suntop' all year round. M & S and now saying that sleeves are only there for the overweight then!
11:12 AM on 12/18/2012
The clothing just redistributes the body to provide a 'better' image, just like a corset. Just think of the disappointment of someone attracted to the image when the clothes come off and the real body is revealed...
12:07 PM on 12/18/2012
Ha ha, a bit like unpacking a new duvet!! :-). Why not simply use binding bandages - then everyone can squish all their 'unsightly' body parts into the 'ideal shape' and wear just what they want!!
photo
HUFFPOST SUPER USER
redsquad
Shootin' from the lip
12:03 AM on 12/18/2012
Hey, what's they AOL headline a couple of pages before this one?

"Miley Cyrus shows off her amazing body"... at least be consistent in the poop you shovel
10:32 PM on 12/17/2012
Medium to slim is normal not LARGE
09:21 PM on 12/17/2012
The prevailing fashion these days seems to be very tight dresses, which look ridiculous on a woman who is not a perfect shape. Even those who are, bulge out in all the wrong places. Fashion designers have a lot to answer for. Good tailoring and dressmaking seem to be dying arts. And the awful sleeveless look I suspect is just an excuse to save labour and material.
HUFFPOST SUPER USER
lillian12130
10:23 AM on 12/18/2012
what is the perfect shape Bellshell ? theres no such thing
08:10 PM on 12/17/2012
Talking about clothes sizes vary from one outlet to another it one shop a size 20 is more like a size 14. If your girl friend or wife clothes you need to know which stores sell what you want and what size of there's is the correct one to buy in their size range. Whoever is designing this clothes has a warped sense of a woman`s shape as some is made as if women have no bust and arms down past their knees the lady`s out there know what I mean when you try on a jacket and the arms are too long or it`s too tight or bough. And if you are short they can`t get your size right at all . Then underwear a lot of makers can`t get the fit correct of a bra and the straps cut into the shoulders or the back strap is too short or the under-wire cuts into the bust or it`s no picnic buying clothes as the shops cater for a size that the fashion industry says a woman is and she never is a real woman is all curves and different build size and hight . So if you are buying naughty underwear or nighty get the size correct and find out what she likes or any other clothes .
09:22 PM on 12/17/2012
robwillh, you might like to know monsoon do generous sizes, Wallis ok, next ok to generous, marks and spencer small topshop/ms selfridge tiny
10:28 AM on 12/18/2012
Yes I agree I have always found Wallis to be pretty good on sizing. M & S I have always found small. Monsoon good also - but ofcourse expensive.
07:28 PM on 12/17/2012
I'm 62 and I very rarely find anything in Marks and Spencers that I actually like!
12:13 PM on 12/19/2012
My Aunty always says theres lots of clothes in M&S but nothing to wear. So true!
05:05 PM on 12/17/2012
If the top of your arm is covered it really doesn't matter about bingo wings, so why do they need to be enclosed in tight elastic lace?

If they want to help us they could offer us more choice of dresses, blouses and T-shirts with decent length short sleeves. They mostly now seem to be either very short "cap" sleeves or three quarter length (too hot for summer, too cold for winter and they slide up and crease at the elbow anyway).

I have one arm which is slim, and one which looks like a bingo wing after damage to the muscle sheath in a car accident and for several years now it has been difficult to find anything remotely stylish ready made that has sleeves long enough to cover the scar, and loose enough not to be tight on my scarred arm.

If the top of your arm is covered it really doesn't matter about bingo wings, so why do they need to be enclosed in tight elastic lace?
05:03 PM on 12/17/2012
Women are independent and intelligent enough to decide for themselves. Stop blaming others for their own choices.
10:31 AM on 12/18/2012
Mark, thanks for saying women are independent and intelligent, but I refer to my previous comment on availability of clothes with sleeves. I think what people are complaining about here is the lack of choice available on the high street for nice but sensible and warm clothes for women :)
07:36 PM on 12/18/2012
I am sorry for my briefness - I should have expanded on that women customers assist the cycles of clothes produced. if they don't buy certain clothes, manufacturers will produce mor of what is wanted and will sell. The problem being that the younger demand market doesn't always represent style, class or sense. or maybe they just accept anything.
04:57 PM on 12/17/2012
Given that research shows that skinny jeans pinch one of the major nerves in your leg and can cause extreme pain, atrophied leg tissue and even severe permanent nerve damage I'll stay far away from anything that claims to be slimming.
04:41 PM on 12/17/2012
If you believe you have 'bingo wings' and want to reduce their appearance then buy the product: what it definitely won't do is make you resemble the bag of bones in the pictures. I write as a male of the species. I once bought on of M&S's 'slimming' vests for men - it sucked everything in, made me look slimmer, and was incredibly uncomfortable.I threw it away after two goes. Better to lose weight and do exercises if you and want to - otherwise dress carefully or just be happy with what you've got.
04:33 PM on 12/17/2012
I also find it funny how no one sees the irony.

Back in the day the media said being bigger was disgusting and now they are saying being skinny is disgusting.

Instead of telling us that being this size is gross and ugly, how about tell us to be happy with how we are?