Obviously it would have taken time to really create success at the top level and this is not to say that GB Basketball would have become the new British Cycling but UK Sport, by narrowing their focus on short-term success, seemed to have missed the lessons that recent history and success could have taught them.
The fashion industry has artfully latched onto our fitness obsession. It all started in 2004 when Stella McCartney designed her first collection for Adidas. Her collection was soon after followed by a collaboration between Puma and Alexander McQueen.
At the moment, Rebecca Adlington is in the jungle but the reception she has got is a good show of the pressure athletes are under. Where the male athletes have women drooling over their six packs, I feel as a female athlete, you are constantly being judged on your body.
Which two cities are more connected than you'd think? London and Paris or New York? Nope, the surprise winner when you look at Loughborough University's impressively-named Information-rich Visualisation of Dense Geographical Networks figure 1c is... London and Tokyo.
With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it's time to consider the state of ambush, or guerrilla, marketing in the sports world.
Day two of the 9th World Islamic Economic Forum (WIEF) has passed - and delegates are loving London. But what 'brand' should we be pushing - cities, countries, or islands?
I am passionate about disability issues and my trip highlighted to me how much more work we have to do in 2013 to keep them in the spotlight. Disabled people should not need or want for anything relating to their medical condition, especially the very basic things to help us through the day.
Today is Friday. Friday the 4th October 2013 to be precise. Exactly four weeks since we left a hotel in a windswept John O' Groats in the far north of Scotland to begin our journey. It was rainy and damp that morning and our spirits were high. Today is another day and another Friday. 1100 miles down the road and we have just rolled into Lands End.
There is absolutely nothing like someone criticising the British to bring the British together. Remember just before the Olympics last year, when we were all still convinced it was going to be a total flop, and then US presidential candidate Mitt Romney came over, essentially said the same thing, and, well, we all went a little nuts? Fast forward a year and a bit, and with Cameron licking his wounds over his Syria Commons defeat, one of Vladimir Putin's senior aides steps in with a nicely timed insult, and we're lining up behind the PM to defend our glorious nation.
It took black footballers almost thirty years to gain the same level of acceptance and parity in some quarters of society as Paralympians achieved in under a fortnight on the global stage. Of course this sudden, mainstream respect for disabled athletes must not mask the need for the movement to progress further.
A lot has been made recently of "one year on" from London 2012. For me however, this time last year, I was sat on my balcony in the Olympic village crying my eyes out with the realisation that my dreams had just come crashing down around me.
The history books may record the 2012 Olympics and Paralympics as Britain's finest hour since the Second World War. Is that over-blown hype? Maybe. But the semi-biblical gushing from the commentariat is deservedly earned. Stratford is the new Jerusalem... What did it take for us to become winners? Here are The 10 Commandments from London 2012 to which both Government and citizen alike should aspire...
Sporting boycotts has been effectively used in the past. The refusal to allow apartheid South Africa to participate in international sporting events was effective in showing international disgust against the de Klerk regime.
Britain's Personal Best campaign is aiming to keep the 2012 Olympic spirit alive by mobilising people to push themselves to do better in any part of their lives; and our call is for the public to help us by using, improving and protecting their local environments.
Looking back at royal baby week, one can't help but realise the global reach of such occasions and the positive knock on effects for international tourism. Judging by the international media gathered in London for the birth of Prince George, Britain's profile has undoubtedly been lifted, with images and footage splashed across newspapers and TV sets globally... Hosting the very best national broadcasters from around the world puts us front of mind once again and reinvigorates our brand as we seek to maintain the momentum of the Royal Wedding, The Queen's Diamond Jubilee and of course the 2012 Olympic Games.
Horse-riding can be accessible to anyone and everyone. In addition to the pleasure it brings, there's also a strong element of physical and mental therapy being around horses. They make you feel calmer. The Riding for the Disabled Association is a charity that's close to my heart and I try to help as much as I can. The organisation gives people with limited movement the opportunity to feel full movement on a horse. It gives children with disabilities access to therapeutic interaction with horses in a safe and supportive environment.