Given his undoubted charisma and his way with words, he has the potential to be a big vote winner for the Tories. But, and it is in important but, voters who regard humour and a cavalier style as an asset in a city mayor with few real powers might seek different qualities in a national leader. Last week, in an interview with the Sunday Times, he talked about how his six years as mayor had given him the administrative experience that would stand him in good stead in national politics. He has a point. But if he is to be a real vote-winner for his party on the national stage, he needs more. He needs to get serious.
For far too long, the talk in Westminster has been only of the possibility of a majority government, against that of a coalition. Minority government is the elephant in the negotiating room. "All options are on the table," says one of the Labour leader's closest shadow cabinet allies. "We won't be bounced into a coalition."
Ofcom stated that Ukip's electoral performance in the past two European Elections demonstrates that they represent a growing segment of public opinion and that ought to be reflected in their media coverage. The media's own watchdog are, though, modestly underplaying the role that the press can play in influencing public opinion and falsely creating a black and white split between television's role in "reflecting" and "influencing" public opinion.
This isn't just about economics. The politics matter, too. Pledging to tackle inequality - within the rubric of "Whose recovery is this?" - helps Labour neutralise the positive Tory narrative of "Growth is back". Crucially, it offers Miliband his own brand of progressive populism to challenge the right-wing, anti-welfare populism of the Conservatives. This is the Inequality Moment.
What a lot of observers are missing, supporters and "Milibashers" alike, is that the measures Miliband has announced are forming a narrative of leadership in the Labour Party... Miliband has spent the past three years having his credibility as a future prime minister questioned, and he's only just now mounting a concerted challenge to this hostile narrative.
As a Ukipper on the libertarian and radical wing of the party, the hierarchy has wanted rid of me for two years. Here was an opportunity for them to try and put the boot in. The overwhelming support sent them back to their dugout. Incidentally, at the time of writing, the EU audit trail has uncovered a €1billion Euro black hole in aid for the Congo. Should I have said Congo Land?
Every election campaign targets particular types of voters and some come to be defined by swing groups: Mondeo Man, Worcester Woman, Soccer Moms. Indeed, the political lexicon is awash with such groups "hard-working families", "the squeezed middle, "strivers" and "alarm-clock Britain" amongst others. As we hit the 18 month mark to the 2015 General Election there is, naturally, increasing interest in this electoral battleground...
Over the last few years YouGov has asked the British public many different questions about Margaret Thatcher and her legacy. For example, more than once we have asked people their opinion on who was the greatest of the post-war prime ministers. Margaret Thatcher wins by some distance. We have also asked who was the worst. Again, Margaret Thatcher comes out on top.
Eastleigh is the place to settle if you can't stand the pace in Budleigh Salterton and Winchester seems like the future. Without the benefit of actually going there, I can tell you that it is as conservative as an antimacassar sales convention. You'd think that it would also be Conservative but that would be to underestimate the appeal of the Why-can't-things-be like-they-used-to-be Party.