In today's autumn statement, the Chancellor George Osborne has cleverly used a mix of spin and deceit to hide the biggest, unaddressed issues in the British economy: the national debt and deficit... Only Ukip, it seems, is being truthful and honest with the British people on the realities that we face on our budget deficit and national debt in an ever competitive world.
These retiring MPs will be inspired by the likes of Ruth Kelly and James Purnell before them. All stepped down while still relatively young, having recognised that political comebacks here are few and far between. But what the likes of Kelly and Purnell have also shown is there is life away from the public eye, the media spotlight and well beyond the ruthless world of politics.
Given his undoubted charisma and his way with words, he has the potential to be a big vote winner for the Tories. But, and it is in important but, voters who regard humour and a cavalier style as an asset in a city mayor with few real powers might seek different qualities in a national leader. Last week, in an interview with the Sunday Times, he talked about how his six years as mayor had given him the administrative experience that would stand him in good stead in national politics. He has a point. But if he is to be a real vote-winner for his party on the national stage, he needs more. He needs to get serious.
For far too long, the talk in Westminster has been only of the possibility of a majority government, against that of a coalition. Minority government is the elephant in the negotiating room. "All options are on the table," says one of the Labour leader's closest shadow cabinet allies. "We won't be bounced into a coalition."
Ofcom stated that Ukip's electoral performance in the past two European Elections demonstrates that they represent a growing segment of public opinion and that ought to be reflected in their media coverage. The media's own watchdog are, though, modestly underplaying the role that the press can play in influencing public opinion and falsely creating a black and white split between television's role in "reflecting" and "influencing" public opinion.
This isn't just about economics. The politics matter, too. Pledging to tackle inequality - within the rubric of "Whose recovery is this?" - helps Labour neutralise the positive Tory narrative of "Growth is back". Crucially, it offers Miliband his own brand of progressive populism to challenge the right-wing, anti-welfare populism of the Conservatives. This is the Inequality Moment.
What a lot of observers are missing, supporters and "Milibashers" alike, is that the measures Miliband has announced are forming a narrative of leadership in the Labour Party... Miliband has spent the past three years having his credibility as a future prime minister questioned, and he's only just now mounting a concerted challenge to this hostile narrative.