The way we now choose to engage with brands and in turn how we expect brands to engage with us has evolved. 2013 will be a year of continued innovation in the digital marketing space, as brands seek to better understand us as consumers and communicate with us in new and more effective ways.
Advances in mobile technology look set to help change the face of physical retail as we know it. From engaging shoppers in-store via Wi-Fi, implementing augmented reality and barcodes, to digitally processing offers distributed via mobile.
Since the introduction of the iPad, brands and marketers have been trying to understand how these devices will be used and how they will impact their marketing channels. From what we've seen, the impact has been far beyond what anyone really expected.