Content Marketing

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

Digital Content Marketing Trends To Look Out For In 2017

Jessica Gow | Posted 19.12.2016 | UK Tech
Jessica Gow

With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...

Enhancing Content Marketing With Videos

Paul McNeil | Posted 03.11.2016 | UK Tech
Paul McNeil

Online marketing in today's world has become extremely competitive, indeed. This compels us to discover new methods to make what we have to offer, be it a product or service, standout from the crowd. Otherwise, rest assured we will find ourselves completely overwhelmed by digital voices that are enormously louder, more powerful and honestly, more attractive than what we may have to offer.

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

The Future Of Content Marketing Is Bright

Laura Collinson | Posted 22.09.2016 | UK
Laura Collinson

The challenge to brands is to harness new technology to build better content that isn't just likeable, but is shareable and unforgettable. To be great storytellers they need to transcend content marketing and be part of the conversation in context, not as a cynical interruption.

Come Back Charlie Chaplin!! - A Guide To Making Great Videos for Facebook

Owen Lee | Posted 19.08.2016 | UK Tech
Owen Lee

The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?

To Be Bold When Others Are Fearful - How Shrewd Employees Can Use Social Technologies During Times of Economic Uncertainty

Natalie Nezhati | Posted 06.07.2016 | UK Tech
Natalie Nezhati

The FTSE is floundering, sterling is spiralling and British workers are bracing themselves for post-Brexit redundancies. The collective mood is one of...

Block-Off!

Richard Armstrong | Posted 15.06.2016 | UK
Richard Armstrong

Last week, Mary Meeker released the 2016 Internet Trends Report - a goliath of information, insights and all-round fantastic (and unsettling) findings...

English Degree Survival 101

April Salchert | Posted 13.05.2016 | UK
April Salchert

Over the last few months I've decided to dust off my PhD proposal. As I've contemplated returning to the academic world, I've reflected on the last fe...

Five Top Ways to Build Twitter Followers When You're Just Starting Out

Steve D. Shaw | Posted 18.02.2017 | UK Tech
Steve D. Shaw

Building a strong base of followers is the aim of most businesses starting out on Twitter. For most, starting out with zero, that's more than a bit daunting. But it's often just a matter of time and using the right strategy.

There is No Offline Anymore

Richard Armstrong | Posted 03.08.2016 | UK Tech
Richard Armstrong

Millennials, or Generation Z (call the young folk what you will), we are always being told are the online generation. Digitally native and incredibly social, yes they are, but what aspects of their lives are actually 'offline?' Very little it would appear.

Beyond the Definition of Content

Richard Armstrong | Posted 27.07.2016 | UK
Richard Armstrong

Recently I spotted an article on the definition of content marketing - instantly intrigued that some noble soul had embarked on defining the "content ...

If Content Is King, Then Distribution Is Queen

Richard Armstrong | Posted 21.05.2016 | UK
Richard Armstrong

They say behind every great man is a great woman, which makes Gary Vaynerchuk's quote about content's relationship with distribution above all the mor...

Labour's Epic Fail Viewed Through the Prism of Marketing's Hottest Medium

Theo Delaney | Posted 15.05.2016 | UK Politics
Theo Delaney

So what went wrong? Was the strategy flawed? Most commentators now say that targeting a narrow section of voters meant alienating the bulk of the electorate; that Labour were making a Ken Loach film when they should have been making Fast and Furious 8.

Building Influence in a Fragmented World - How Can Brands Forge Meaningful Relationships With Consumers?

David Pemsel | Posted 12.05.2016 | UK
David Pemsel

The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.

Can Cryptocurrencies and Micro-Tipping Really Kill Pesky Display Ads?

Will Bancroft | Posted 02.06.2015 | UK Tech
Will Bancroft

When the Internet blew up, how we consume and pay for content changed forever. Instead of having to buy the whole newspaper, or magazine, we were able to browse just the articles we were most interested in. Publishers moved to sell digital ad space, just as they did in physical publications before.

Attracting Young Voters - Addressing The Gap

Danny Weitzkorn | Posted 30.05.2015 | UK Universities & Education
Danny Weitzkorn

There is an understanding across many young people that not every problem will be able to be solved in one go, therefore all they ask for in return is politicians who are pragmatic and honest, who answer a question that is given to them and are not intent on spinning said question to suit their agenda.

When Does Blogging Become Content Marketing?

Mark Hillary | Posted 24.05.2015 | UK Tech
Mark Hillary

We have moved on from just calling this process "corporate blogging." Now we are referring to the process of publishing corporate information, which is not specifically advertising, as content marketing.

To Kill a Mockingbird and the Humanity of PR and Marketing

Jonathan Welsh | Posted 06.04.2015 | UK Tech
Jonathan Welsh

It is no reverse anachronism to state that Harper Lee did not need to undertake an SEO campaign to boost amazon rankings of her novel in the past 15 years, and there's no content marketing case study from 1955.

Is It Unethical to Use a 'Ghost-blogger'?

Mark Hillary | Posted 30.03.2015 | UK Tech
Mark Hillary

I have a golden rule with all my clients for whom I do this kind of work. I will never engage in a conversation with anyone online using a named social media account and pretending to be that person.

The Viral Obsession

Danny Weitzkorn | Posted 17.03.2015 | UK Tech
Danny Weitzkorn

It's not a case of us not liking them. You only need to look at your newsfeed to come across a piece of content doing the rounds online. It's just that we don't want brands to specifically try and create virals.

Six Steps That Will Help Your CEO Achieve Blogging Success

Mark Hillary | Posted 11.03.2015 | UK Tech
Mark Hillary

Does your Chief Executive have a blog and use social networks to improve his or her communication? If you answered yes, then congratulations, your boss clearly appreciates that the way we all communicate today has changed beyond recognition in the past half-decade.

The Apprentice's Eureka Moment as Lord Sugar Ponders Digital Marketing

James Root | Posted 17.02.2015 | UK
James Root

We didn't get to see the full contents of the business plans - it wouldn't make great viewing to be fair - but we were offered a sneak peak of some of them, including poor Soloman's, complete with two pages of brand logo concepts and not a lot else, to which he got totally annihilated by veteran Apprentice interviewer, Claude Littner.

The High Rise of Creative Content

Anne Look | Posted 25.01.2015 | UK
Anne Look

Right now, brands are devoting significant resources to growing their social fan and follower counts, which are little more than vanity metrics. Social media is merely a referral tool, directing target audiences towards valuable content that you, as a publisher, have determined they need and most importantly, want.

While It Might Look a Little Like a Duck

Simon Pont | Posted 06.01.2015 | UK Entertainment
Simon Pont

It's misguided to simply drop the word 'advert' from the marketing lexicon, replace it with 'content', and then progress in just the same way, producing something that's as much a brand-centric message as it ever was. The undisputable, game-a-changing fact is this: all brands are now in the entertainment business.