What makes us buy what we do? The product itself, or the strength of the brand that it comes from? The answer of course is the influence of both. It is in our nature that we warm to a brand that tells a story and we can relate to. We also do this if it appeals either in an aspirational way, or to the benefit of our lifestyle.
For those uninitiated into the world of tailoring, it can seem rather intimidating. There are so many 'rules'. Everyone has an opinion; friends, colleagues, family members, even random people on the street. Whilst there is plenty of scope to get it catastrophically wrong, it's easier than you think to get it right.
By 15 June 2013, as London Collections: Men kicked off an intense calendar of runway shows and presentations of menswear collections for Spring/Summer 2014, fashion journalists and buyers from all over the world had arrived in the British capital with invigorated expectations about its sartorial talent.
If one is to take the latest edition of Fashion Week Tunis as a micro-scaled representation of the relationship between the political and the social, it is clear that the creativity revealed during this event owed much to the dialogues established not only between designers and artists in the Maghreb but also between creative voices located worldwide.