(VIDEO) No More Ratecards? Sky's West On Addressable Ad Pricing

Andy Plesser | Posted 03.01.2015 | UK
Andy Plesser

LONDON -- If every TV ad campaign can be individually targeted, what good is fixed ad pricing anymore? UK satellite and telco provider BSkyB, which th...

Sky Might Already Be Sending Targeted Ads To Your TV

Huffington Post UK | Posted 23.01.2014 | UK Tech

Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information about what you watch, what...