Advertising Industry

The Lesson From a Bygone Era: Don't Fear the Native Age, Embrace It!

Phil Reay-Smith | Posted 25.12.2013 | UK
Phil Reay-Smith

"The consumer isn't a moron; she is your wife." So said David Ogilvy, the man who founded the company I work for. It's a memorable quote, in no small part for the way it reveals attitudes of his time (it appears in his book, Confessions of An Advertising Man, first published in 1963.)

Opposites Attract - Media Owners and Brands in the Native Age

Ben Hooper | Posted 23.01.2014 | UK
Ben Hooper

Fast-forward to the present day and our media landscape looks like a shattered kaleidoscope - ridiculously fragmented, all over the place. The democratisation of media; handing power back to people so they can read and watch what they want, when they want (not to mention be publishers and broadcasters themselves) has fundamentally changed the way media owners and brands operate together.

Tapping Into the Millennial Spirit

Lindsay Pattison | Posted 18.08.2013 | UK
Lindsay Pattison

A quick glance around the office tends to make me feel older than I am. Or that it's time for botox. That's because at Maxus, over 70% of our team are from the so-called Millennial generation. In fact, a whopping 70% our global workforce is now aged under 33.

Everyone Has Two Versions of Self?

Ian Edwards | Posted 21.05.2013 | UK
Ian Edwards

Marketers spend somewhere in the region of £20bn in the UK each year, much of it with the express objective of making consumers feel more positive about their brand.

Why Brands Need to Wake Up to Engagement

Trevor Healy | Posted 18.05.2013 | UK
Trevor Healy

In essence, the all-encompassing 'mobile' represents the first time that an advertiser can fully gather and effectively use all of these data touch points, across channels, to create a unified profile of users based on measurable behaviors.

Advertising's New Religion: Mobile Loyalty (And Mobile Dependence)

Trevor Healy | Posted 19.05.2013 | UK
Trevor Healy

Mobile has become more than a digital communication device; it is a personal assistant, an alarm clock, a music player, a social connector, a navigation device and our access to online content and videos.

Genuine Insight Delivers Quality Advertising

Tess Alps | Posted 18.05.2013 | UK
Tess Alps

Every week is Advertising Week for me, but this is for everyone. And it couldn't have arrived at a better time because, suddenly, something remarkable has happened to advertising: it is advertising itself. As an industry, advertising has woken up to the fact that it needs to evaluate itself better and explain to the world how incredible it is.

Invest Wisely in Human Capital

Kathleen Saxton | Posted 18.05.2013 | UK
Kathleen Saxton

Nurture your star performers. Our research shows that only 6% of people felt their businesses had successfully identified their next generation of leaders. In a time when promotion opportunities are scarce, it is critical that you identify, stimulate and reward your brightest talent - before they ask and before they seek satisfaction elsewhere.

Building Brands in a Mobile World

Matthew Dearden | Posted 18.05.2013 | UK
Matthew Dearden

The best brand plans are built on the rock of consumer truth. Yet for many brands, the most desirable consumers are increasingly hard to reach. Savvy ...

Advertising's Confidence Game

Tim Lefroy | Posted 18.05.2013 | UK
Tim Lefroy

There has never been a more tumultuous time to be working in marketing communications. We are - all of us - in a perfect storm of economic, technological and societal change, and it is all the more reason, if only occasionally, to put our competitive instincts to one side and stick together.

An Open Letter to Our Advertising Week Europe Partners

Doug Zanger | Posted 25.10.2013 | UK
Doug Zanger

The bottom line? You have all been absolutely wonderful to work with on so many levels. The commitment is deep. You are all exceptionally talented professionals. You have given, and give, so much. It has made a substantially positive difference in my little (OK, not so little) social world.

Crowd Control and the Power of the Hoax: What Can Advertising Learn from Stuntsters?

Mark Borkowski | Posted 14.05.2013 | UK
Mark Borkowski

The rise of the Now! Economy has most industries wondering what the next step is. For years now, many professions have looked on to the changes taking place in the way we communicate, stunned by the speed of change and unsure what the next steps are for their industry.

2013 - The Year the Government Opens Its Eyes to the Impact of Advertising?

Josh Krichefski | Posted 25.10.2013 | UK
Josh Krichefski

Despite David Cameron regularly meeting with captains of industry and committing to growing other sectors, advertising is not awarded the same attention. That's despite the fact that for every £1 spent on advertising, £6 is generated for the economy, compared to between £2 and £4 in most other industries