The Importance Of Diverse Advertising

The Importance Of Diverse Advertising

Neel Dhesi  16.03.2017
On International Women's Day, Garnier UK released an advert on Instagram of six women with the caption "We are strong, We are ambitious,...
The Wonder Of Digital

The Wonder Of Digital

Jon Mew  13.03.2017
I've always loved media. It says all the wrong things about me, but big media breakthroughs, driven by technology have been some of the...
What's Wrong With a Little Infidelity?

What's Wrong With a Little Infidelity?

Neil Davidson  30.03.2015
While British Airways scores well on loyalty, 75% of people define EasyJet as a "friend with benefits" according to the Human Brands research...
5 Ways Ordinary Women, Media And Advertisers Can Change The Inequality Around Women In Sport

5 Ways Ordinary Women, Media And Advertisers Can Change The Inequality Around Women In Sport

Poorna Bell  30.03.2015
Millions are afraid of being laughed at, of getting changed in the gym, of being seen to be sweating, of wearing lycra and not possessing...
Advertising Week Should Be Rebranded Paranoia Week

Advertising Week Should Be Rebranded Paranoia Week

Francine Lacqua  27.03.2015
Advertising Week should be rebranded paranoia week. That's not my idea, but Martin Sorrell's, the CEO of WPP, whom I interviewed on Wednesday...
Fail to Innovate - Fail as a Business

Fail to Innovate - Fail as a Business

Colin Byrne  27.03.2015
Innovation is the lifeblood of any brand and failure to innovate only leads to failing as a business. Google could quite easily take their...
Understanding and Targeting the 'Always On' Consumer

Understanding and Targeting the 'Always On' Consumer

Donald Hamilton  26.03.2015
We live in a world where the consumer is 'always on'. The proliferation of hand-held devices and increasing availability of 4G have super-charged...
From Niche to Mainstream, What the Cycling Boom Can Offer Advertisers

From Niche to Mainstream, What the Cycling Boom Can Offer Advertisers

Duncan Tickell  26.03.2015
The idea of an advertising industry cycling competition would have been a laughable notion five years ago. Yet when we put the call out...
Celebrities With a Cause at Adweek Europe

Celebrities With a Cause at Adweek Europe

Anjali Ramachandran  25.03.2015
Salma Hayek had a lot of things going against her when she started out in Hollywood: for one, she was a dyslexic soap star facing language...
Lead For Success: Alastair Campbell on Winners at Adweek Europe

Lead For Success: Alastair Campbell on Winners at Adweek Europe

Anjali Ramachandran  25.03.2015
went into it feeling quite cynical about the media's unwavering fascination with big names of all kinds, so was relieved at the end of...
European Ad Market in Rude Health as Advertising Week Europe Kicks Off

European Ad Market in Rude Health as Advertising Week Europe Kicks Off

Nikki Mendonca  25.03.2015
With Advertising Week Europe now in full swing, the following six trends highlight why the ad industry is actually in a good place.
Don't Stop Your Talking

Don't Stop Your Talking

Simon Daglish  24.03.2015
Advertising Week Europe is an all too rare chance for us to get together as an industry and reflect, challenge, contemplate and celebrate. It...
Why Coming Out Is Good for the Advertising Business - LGBT Diversity in the Workplace

Why Coming Out Is Good for the Advertising Business - LGBT Diversity in the Workplace

Joshua Graff  24.03.2015
With Advertising Week Europe upon us, now is a good time to reflect on the state of the industry. One issue that's close to my heart is...
Pages:  
1
3 4