How do I know that? Because, around 15 years ago, 50 was the New 30; then 60 was the New 40 or the New 50 (you choose). And now, 70 is the New 50. You can probably see a pattern emerging here: as we Baby-boomers (i.e. those of us born between 1945 and 1955) hit a new milestone birthday and arrive at a new decade, that decade becomes The New 30, The New 40 or The New 50.
To me they were invincible, their oily and toned physiques worked the stage like gladiators of a long past era. Such godly figures - mostly - could work the crowd with immense ease; a single action could be the difference between utter silence and thunderous applause. How could I not be attracted to such power.
Retinoids are a firm favourite with both dermatologists and beauty editors alike. There are a large number available, all marketed for their anti-aging properties, but the truth is they are not all the same in their potency or effects. So how do you know which one to buy? Are the prescription strength ones better than the ones you can buy over the counter?
How we move the agenda beyond seeing a person through the prism of their age is something that I fear will be a long hard road to tread. Older people are seen by many younger people as an unnecessary drain on public resources, while at the same time many older people who want to contribute more to society are restricted from doing so by ageist policies and practices.
This may seem perfectly harmless but it got me wondering, in this world obsessed with staying youthful-looking and flawless, should I be breaking out the anti-wrinkle cream? In asking myself this I realised that I have, from here on out, a decision to make not only about the way I age but if I even choose to age at all.
Here in Britain, we love to depict the pensioner as a sort of curmudgeonly character shuffling around, bent over their walking stick, complaining about anything to anyone who will listen. Just look at the 'elderly crossing' sign which lines our roads! This is a classic example of the outdated image of ageing.