Airlines need to manage a complex system of payment currencies, types and distribution channels. Their customers can book tickets in one country with an airline based in another country, in order to fly to a third country, and pay in the currency of another country, sometimes using the preferred payment method of a fifth country.
If you are someone who regularly has to travel overseas for work, the perils of planning your itinerary will be only too familiar. Just ask any PA about how tricky it can be to book a flights to fit in with meetings in another country and you'll undoubtedly hear a tale of frustration at the lack of flexibility and terrible customer service they face when trying to plan a business trip.
Ryanair, that of the cheap flights, zero legroom and zero tolerance of fat people, is the world's most hated airline. Popularly seen as the villain of the skies, Ryanair has been pissing people off for the last twenty plus years: with all its hidden levies, taxes and charges, Europe's ''only ultra-low cost carrier'' isn't actually selling low cost flights.
Airlines have long been reliant on credit cards as the primary payment type they accept online. However, as carriers' margins are increasingly squeezed, the industry is becoming more aware of the importance of enabling alternative payment methods to gain competitive advantage - and new research shows mobile is top of mind.
The general public are becoming so belligerent in their feelings toward the way airlines in general treat them that their tolerance for Ryanair's particularly infamous business model is at an all time low, and it will take far more than a gritted tooth apology and a few token gestures to change their minds.
why is it we seem to value physical over digital so much? We often act very much more recklessly in the digital world than the physical. After all how many of us have taken directions from a friend or colleague to visit a certain website without a second thought? Few people take the trouble to check the validity of the website we are visiting before we go there, or even know what to look for.