Today (29th July 2016), marks a truly momentous moment for egg laying hens. Asda and Lidl have finally caved, and pledged to go cage free on all their whole shell eggs. These announcements follow a burst of cage free commitments from Aldi, Iceland, Morrisons and Tesco that have also pledged to phase out cages for laying hens.
Invasion, conquest, price wars. Reading the headlines you're tempted to conclude an all-out war has broken out amongst food retailers in the UK. Arguably, the main culprits are German budget supermarkets Aldi and Lidl, who seem to instill fear into the hearts of British supermarket managers at Tesco, Asda, Sainsbury's and Morrisons. Apparently, the big four are shaking in their boots.