Beyonce's world tour was given so much attention that when it came down to watching her perform her huge hits, they fell surprisingly flat on my once adoring fan-girl ears. Unlike Bey, Alicia didn't go in for over six tedious wardrobe changes. She kept on the same pair of black trousers and a blue sequinned top and kept the focus on what she excels at - beautiful music.
What better way to mark this momentous event than to announce the appointment of the new Creative Director! The industry titan that is going to lead the BlackBerry charge, whose creativity, innovation and inspiration is going to restore them back to former... What's that you say? It's Alicia Keys? Really?