Analytics

Can I Go 50/50? Developing a Successful Mobile Strategy Doesn't Need to be Guesswork

Dan Weisbeck | Posted 03.04.2014 | UK Tech
Dan Weisbeck

Netbiscuits COO Daniel Weisbeck believes mobile marketers need some help understanding their customers. In this article, he explores some tangible ways for businesses to understand how customer behavior and preferences can be profiled to drive engagement and increased conversion.

Treat Your Data Right - It Could Save Lives

David Downing | Posted 24.03.2014 | UK Tech
David Downing

Big data is all around us, but our understanding of how to make the most of it is often left wanting. Proper use and analysis of data can help improve the way we work by making better-informed decisions.

Can the UK Public Sector Become Better, Faster, Stronger?

Simon Dennis | Posted 13.04.2014 | UK Tech
Simon Dennis

When it's claimed that the UK government could be wasting money that's equivalent to current spending on state pensions - and considerably more than what's spent by the Department for Education - you know that action is needed.

2014: Trust Is The New Currency

Andy Kahl | Posted 07.04.2014 | UK Tech
Andy Kahl

Any privacy professional will tell you that in the early days of their career they had to come to an unfortunate realisation - people respect what you do, but are generally uninterested.

Big Data in 2014: Five Predictions

Mark Braund | Posted 11.03.2014 | UK Tech
Mark Braund

2013 was a year in which big data became a 'hot topic' for discussion and debate, reaching far beyond the usual industry journals and making the mainstream news for a number of good and bad reasons. With that in mind there has been a great deal of speculation about what trends we should expect to see in big data in 2014.

Financial Service Companies Drive Value With a Holistic View of the Customer

Tony Virdi | Posted 19.02.2014 | UK Tech
Tony Virdi

The global banking and financial services industry is facing unprecedented, historic challenges. With customer and regulatory demands soaring while revenues plateau, financial services enterprises (FSEs) cannot simply tinker with existing processes for incremental boosts in revenue or small cost reductions.

Blue Skies and Blue Clouds

Preetam Kaushik | Posted 23.01.2014 | UK Tech
Preetam Kaushik

Let's be honest, technology forecasts such as Gartner's Hype Cycle aside, who really thinks Cloud Computing is a hot and happening topic anymore for businesses?

Google Analytics Is on Its Way Out

Melissa Davis | Posted 23.01.2014 | UK Tech
Melissa Davis

At present, most of these keywords are made freely available with only a few listed as 'not provided'. However, Google is about to encrypt all keyword search data, which means that the number of 'not provided' keywords appearing in Google Analytics is soon going to be at 100%.

Five Reasons You Need Mobile Analytics

Dan Weisbeck | Posted 23.01.2014 | UK Tech
Dan Weisbeck

The more a company invests in mobile, the more important it is that they measure what works, what the customer likes and what delivers ROI. To further explore the topic of mobile analytics, we have compiled our 'Top Tip 6' - a look at why analytics can be so valuable today, for brands and their customers alike.

What Can Your Data Analytics Team Learn From Star Trek?

Andy Cotgreave | Posted 25.11.2013 | UK Tech
Andy Cotgreave

As anyone who's ever been part of a data analytics team will tell you, the search for insight into data can sometimes seem like a Star Trek-like voyage into the unknown realms of deep space. So what can Star Trek teach us about the way we interact with and explore our data?

Are You Making Hard Work of Data Exploration?

Andy Cotgreave | Posted 08.10.2013 | UK Tech
Andy Cotgreave

How much data do you see every day? Whether it's wading through lines of numbers on spreadsheets at your office or sitting at home comparing the batting averages of England's cricket team, data has become a staple part of our daily lives. Despite this, very few of us have the tools that permit quick, effective data analysis.

How Business Intelligence Tools Can Help Us to Mind the Skills Gap

Andy Cotgreave | Posted 01.10.2013 | UK Tech
Andy Cotgreave

There is increasing pressure placed on governments and businesses to provide more accountability. To meet these demands they need to disclose the data behind the decision-making process. This will increasingly become an everyday part of our future leaders' lives and careers.

The Data Needed for the Wiki Approach to Policy-Making Is Already Out There

Simon Dennis | Posted 25.08.2013 | UK Politics
Simon Dennis

You only have to observe the trending topics on Twitter when political events like the Queen's Speech, a Budget or another major act of law is being debated in the Commons, to see how engaged the public is. Large organisations are already accessing this information.

Bringing Share Price Into the Marketing Mix

Jon Webb | Posted 21.08.2013 | UK
Jon Webb

With marketing departments facing increasing internal pressure from their finance and sales teams to cut costs, it's become vitally important to identify new mechanics that can meaningfully justify their spend to the Board, particularly as marketing is now being seen more as a cost that can be cut than an on-going investment.

Marketing Automation - Staying in the Lead

Preetam Kaushik | Posted 05.08.2013 | UK Tech
Preetam Kaushik

Marketing Automation has come a long way from email marketing software and powering your website with a content management system. In fact if you are still at that stage, you may have a lot of catching up to do-Marketing Automation solutions in 2013 are increasing in scope, sophistication, and scale.

Big Data - What's in It for You?

Richard Kellett | Posted 03.06.2013 | UK Tech
Richard Kellett

Big data is not just for the board room, it's for the consumer too. Companies are increasingly starting to recognise the value of big data, with one in five large businesses in the UK assigning financial value to their data on the company balance sheet.

Social Media Platforms and the Hunt for a Genuine Enterprise-level Digital Marketing Tech

Preetam Kaushik | Posted 24.02.2013 | UK Tech
Preetam Kaushik

So... people seem to be spending a lot of time on these social media platforms these days. They chat, they communicate, they... socialise, debate, promote, network, organise... you get the picture.

Building a Case for Evidence-Based Policy Making

Simon Dennis | Posted 11.02.2013 | UK Politics
Simon Dennis

Despite years of attempting to make policy more evidence-based, ministers and civil servants still feel that this is a great area of weakness in government today.

Invasion of the Silver Sidekicks: Communicating With the Senior Citizen

Simon Dennis | Posted 23.01.2014 | UK Politics
Simon Dennis

Whether it's shopping, working or paying bills, our daily lives are increasingly taking place online. Yet as things go digital, there's a risk that older people in Britain, like my dear mother, may get left behind.

How Restaurants can Adapt to Survive in the Current UK Market

Jim Manzi | Posted 01.01.2013 | UK
Jim Manzi

In light of increased competition from non-traditional competitors, restaurants are no doubt looking for ways to understand the impact on their business, as well as means to recapture or maintain their market presence.

5 Tools That Make Procrastination Productive

Claire Broadley | Posted 01.09.2012 | UK Tech
Claire Broadley

As a freelance blogger, I'm happy to admit I'm a procrastinator. If you write for a living, you'll understand how vital it is to take a break. Well, that's my excuse.

How to Create a Data-Driven Workforce

Raconteur Media | Posted 19.08.2012 | UK Tech
Raconteur Media

Handling big data may be a daunting prospect, but Kate Bassett has some useful tips for getting the most out of astronomical amounts of information.

What's So Big About Big Data?

Raconteur Media | Posted 18.08.2012 | UK
Raconteur Media

Big data and associated analytics promise to change virtually every industry and business function over the next decade. Any organisation that gets started early with big data can gain a significant competitive edge.

Start-up Memoires: Blog about Sinning & You'll be in There

Louisa Leontiades | Posted 07.06.2012 | UK
Louisa Leontiades

Bounce Rate. I had to look it up. it sounds fairly friendly - bouncy if you will. But actually it means the opposite. It means how many people leave your site without exploring further.