Analytics as a discipline, using information gathered and stored in a digital format, has increased in scope enormously over recent years and will continue to play an ever greater role in all aspects of business life in the years to come. In this series of articles we will look at the impact of big data and analytics on business, competitiveness and career development.
2013 was a year in which big data became a 'hot topic' for discussion and debate, reaching far beyond the usual industry journals and making the mainstream news for a number of good and bad reasons. With that in mind there has been a great deal of speculation about what trends we should expect to see in big data in 2014.
The global banking and financial services industry is facing unprecedented, historic challenges. With customer and regulatory demands soaring while revenues plateau, financial services enterprises (FSEs) cannot simply tinker with existing processes for incremental boosts in revenue or small cost reductions.
The more a company invests in mobile, the more important it is that they measure what works, what the customer likes and what delivers ROI. To further explore the topic of mobile analytics, we have compiled our 'Top Tip 6' - a look at why analytics can be so valuable today, for brands and their customers alike.
How much data do you see every day? Whether it's wading through lines of numbers on spreadsheets at your office or sitting at home comparing the batting averages of England's cricket team, data has become a staple part of our daily lives. Despite this, very few of us have the tools that permit quick, effective data analysis.
With marketing departments facing increasing internal pressure from their finance and sales teams to cut costs, it's become vitally important to identify new mechanics that can meaningfully justify their spend to the Board, particularly as marketing is now being seen more as a cost that can be cut than an on-going investment.
Marketing Automation has come a long way from email marketing software and powering your website with a content management system. In fact if you are still at that stage, you may have a lot of catching up to do-Marketing Automation solutions in 2013 are increasing in scope, sophistication, and scale.