Analytics

What is 'Dark Social' and How Can It Be Measured?

Chris Harris | Posted 24.03.2015 | UK Tech
Chris Harris

I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?

New Ways to See Time

Andy Cotgreave | Posted 03.03.2015 | UK Tech
Andy Cotgreave

Instead of taking 5 minutes to build one chart and being stuck with one insight, you'd see all possible insights in a short amount of time. What time trends is your data hiding from you?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 02.03.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part I)

Will Bancroft | Posted 25.04.2015 | UK Tech
Will Bancroft

Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.

The Age of the Algorithm

Miguel Milano | Posted 25.04.2015 | UK Tech
Miguel Milano

Algorithms give us unprecedented analytical and prediction abilities. Using them, we are able to determine trends in human behaviour, changes in the output of machines and the occurrence of natural phenomena, to name just a few possibilities.

You Don't Even Know Me - Mobile Personas and Tomorrow's Web

Dan Weisbeck | Posted 01.04.2015 | UK Tech
Dan Weisbeck

Mobile is a great example of where consumers want it all. The growth of tablets, smartphones and other mobile devices means everything, everywhere, anytime, but it also means when we can't have it all on demand, we really don't like it.

Don't hide your data. Show it in all its glory!

Andy Cotgreave | Posted 30.03.2015 | UK Tech
Andy Cotgreave

10,000+ data points can be processed perfectly well by the human eye. In fact, this view is incredibly rich and easy to process and invites exploration. What's incredible is that our eyes are evolved to see and work with this level of detail. We can easily cast our eye around and explore.

What Links Magic and Data Visualization?

Andy Cotgreave | Posted 18.02.2015 | UK Tech
Andy Cotgreave

This routine is the perfect mix of sleights, misdirection and patter. If you are interested in data visualization, you owe yourself 30 minutes to enjoy this display. It encapsulates everything you shouldn't do in your charts: misdirect, confuse and confound!

Time to Unleash the Value of Public Sector Data

Simon Dennis | Posted 11.02.2015 | UK Tech
Simon Dennis

Both Government and the public sector are in the enviable position of having lots of data about UK citizens. However, the current culture, systems and processes make it difficult to unlock the insight held within that data to help improve services and drive efficiency.

What Can Marketers Learn From a Rugby Match?

Sam Seddon | Posted 01.02.2015 | UK Tech
Sam Seddon

The power of social media analytics is in the opportunities it provides and the insights you gain not the raw data.

Big Data Heroes - Hiring and Retaining Analytic Rock Stars

Brian Suh | Posted 13.01.2015 | UK Tech
Brian Suh

Analytics rock stars are essential in the world of big data marketing and measurement. These big data heroes are in high demand, but supplies are low on the ground.

How Do You Tell a Dataviz Expert From an Amateur?

Andy Cotgreave | Posted 21.12.2014 | UK Tech
Andy Cotgreave

You need to make a chart for your bosses. It needs to be just right: it has to communicate the message correctly in order to get your bosses to make the correct decision. But - wait - you're a data visualization novice. Oh no! How do you know you're going to make the right chart for the job?

How Important Is Data Analytics to the Future of HR?

Mark Braund | Posted 22.11.2014 | UK Tech
Mark Braund

Having discussed harnessing social media, enabling internal knowledge creation and leveraging social capital in previous articles, it seems a logical topic to cover next is to address one the key players in this debate and how they interplay with advances in data analytics and technology: Human Resources.

How Technology Is Bringing Sports Fans Closer to All the Action

Sam Seddon | Posted 07.09.2014 | UK Sport
Sam Seddon

Analytics can change the relationship between the individual and the fan. Knowing the subtleties, strategies and fine margins between winning and losing helps us appreciate the athletic skill even more and raise our enjoyment of the spectacle even further.

The Onward March of Analytics

Mark Braund | Posted 09.08.2014 | UK Tech
Mark Braund

Analytics as a discipline, using information gathered and stored in a digital format, has increased in scope enormously over recent years and will continue to play an ever greater role in all aspects of business life in the years to come. In this series of articles we will look at the impact of big data and analytics on business, competitiveness and career development.

Can I Go 50/50? Developing a Successful Mobile Strategy Doesn't Need to be Guesswork

Dan Weisbeck | Posted 03.06.2014 | UK Tech
Dan Weisbeck

Netbiscuits COO Daniel Weisbeck believes mobile marketers need some help understanding their customers. In this article, he explores some tangible ways for businesses to understand how customer behavior and preferences can be profiled to drive engagement and increased conversion.

Treat Your Data Right - It Could Save Lives

David Downing | Posted 24.05.2014 | UK Tech
David Downing

Big data is all around us, but our understanding of how to make the most of it is often left wanting. Proper use and analysis of data can help improve the way we work by making better-informed decisions.

Can the UK Public Sector Become Better, Faster, Stronger?

Simon Dennis | Posted 13.04.2014 | UK Tech
Simon Dennis

When it's claimed that the UK government could be wasting money that's equivalent to current spending on state pensions - and considerably more than what's spent by the Department for Education - you know that action is needed.

2014: Trust Is The New Currency

Andy Kahl | Posted 07.04.2014 | UK Tech
Andy Kahl

Any privacy professional will tell you that in the early days of their career they had to come to an unfortunate realisation - people respect what you do, but are generally uninterested.

Big Data in 2014: Five Predictions

Mark Braund | Posted 11.03.2014 | UK Tech
Mark Braund

2013 was a year in which big data became a 'hot topic' for discussion and debate, reaching far beyond the usual industry journals and making the mainstream news for a number of good and bad reasons. With that in mind there has been a great deal of speculation about what trends we should expect to see in big data in 2014.

Financial Service Companies Drive Value With a Holistic View of the Customer

Tony Virdi | Posted 19.02.2014 | UK Tech
Tony Virdi

The global banking and financial services industry is facing unprecedented, historic challenges. With customer and regulatory demands soaring while revenues plateau, financial services enterprises (FSEs) cannot simply tinker with existing processes for incremental boosts in revenue or small cost reductions.

Blue Skies and Blue Clouds

Preetam Kaushik | Posted 23.01.2014 | UK Tech
Preetam Kaushik

Let's be honest, technology forecasts such as Gartner's Hype Cycle aside, who really thinks Cloud Computing is a hot and happening topic anymore for businesses?

Google Analytics Is on Its Way Out

Melissa Davis | Posted 23.01.2014 | UK Tech
Melissa Davis

At present, most of these keywords are made freely available with only a few listed as 'not provided'. However, Google is about to encrypt all keyword search data, which means that the number of 'not provided' keywords appearing in Google Analytics is soon going to be at 100%.

Five Reasons You Need Mobile Analytics

Dan Weisbeck | Posted 23.01.2014 | UK Tech
Dan Weisbeck

The more a company invests in mobile, the more important it is that they measure what works, what the customer likes and what delivers ROI. To further explore the topic of mobile analytics, we have compiled our 'Top Tip 6' - a look at why analytics can be so valuable today, for brands and their customers alike.

What Can Your Data Analytics Team Learn From Star Trek?

Andy Cotgreave | Posted 25.11.2013 | UK Tech
Andy Cotgreave

As anyone who's ever been part of a data analytics team will tell you, the search for insight into data can sometimes seem like a Star Trek-like voyage into the unknown realms of deep space. So what can Star Trek teach us about the way we interact with and explore our data?