Analytics

What Links Magic and Data Visualization?

Andy Cotgreave | Posted 19.12.2014 | UK Tech
Andy Cotgreave

This routine is the perfect mix of sleights, misdirection and patter. If you are interested in data visualization, you owe yourself 30 minutes to enjoy this display. It encapsulates everything you shouldn't do in your charts: misdirect, confuse and confound!

Time to Unleash the Value of Public Sector Data

Simon Dennis | Posted 15.12.2014 | UK Tech
Simon Dennis

Both Government and the public sector are in the enviable position of having lots of data about UK citizens. However, the current culture, systems and processes make it difficult to unlock the insight held within that data to help improve services and drive efficiency.

What Can Marketers Learn From a Rugby Match?

Sam Seddon | Posted 03.12.2014 | UK Tech
Sam Seddon

The power of social media analytics is in the opportunities it provides and the insights you gain not the raw data.

Big Data Heroes - Hiring and Retaining Analytic Rock Stars

Brian Suh | Posted 14.11.2014 | UK Tech
Brian Suh

Analytics rock stars are essential in the world of big data marketing and measurement. These big data heroes are in high demand, but supplies are low on the ground.

How Do You Tell a Dataviz Expert From an Amateur?

Andy Cotgreave | Posted 21.12.2014 | UK Tech
Andy Cotgreave

You need to make a chart for your bosses. It needs to be just right: it has to communicate the message correctly in order to get your bosses to make the correct decision. But - wait - you're a data visualization novice. Oh no! How do you know you're going to make the right chart for the job?

How Important Is Data Analytics to the Future of HR?

Mark Braund | Posted 22.11.2014 | UK Tech
Mark Braund

Having discussed harnessing social media, enabling internal knowledge creation and leveraging social capital in previous articles, it seems a logical topic to cover next is to address one the key players in this debate and how they interplay with advances in data analytics and technology: Human Resources.

How Technology Is Bringing Sports Fans Closer to All the Action

Sam Seddon | Posted 07.09.2014 | UK Sport
Sam Seddon

Analytics can change the relationship between the individual and the fan. Knowing the subtleties, strategies and fine margins between winning and losing helps us appreciate the athletic skill even more and raise our enjoyment of the spectacle even further.

The Onward March of Analytics

Mark Braund | Posted 09.08.2014 | UK Tech
Mark Braund

Analytics as a discipline, using information gathered and stored in a digital format, has increased in scope enormously over recent years and will continue to play an ever greater role in all aspects of business life in the years to come. In this series of articles we will look at the impact of big data and analytics on business, competitiveness and career development.

Can I Go 50/50? Developing a Successful Mobile Strategy Doesn't Need to be Guesswork

Dan Weisbeck | Posted 03.06.2014 | UK Tech
Dan Weisbeck

Netbiscuits COO Daniel Weisbeck believes mobile marketers need some help understanding their customers. In this article, he explores some tangible ways for businesses to understand how customer behavior and preferences can be profiled to drive engagement and increased conversion.

Treat Your Data Right - It Could Save Lives

David Downing | Posted 24.05.2014 | UK Tech
David Downing

Big data is all around us, but our understanding of how to make the most of it is often left wanting. Proper use and analysis of data can help improve the way we work by making better-informed decisions.

Can the UK Public Sector Become Better, Faster, Stronger?

Simon Dennis | Posted 13.04.2014 | UK Tech
Simon Dennis

When it's claimed that the UK government could be wasting money that's equivalent to current spending on state pensions - and considerably more than what's spent by the Department for Education - you know that action is needed.

2014: Trust Is The New Currency

Andy Kahl | Posted 07.04.2014 | UK Tech
Andy Kahl

Any privacy professional will tell you that in the early days of their career they had to come to an unfortunate realisation - people respect what you do, but are generally uninterested.

Big Data in 2014: Five Predictions

Mark Braund | Posted 11.03.2014 | UK Tech
Mark Braund

2013 was a year in which big data became a 'hot topic' for discussion and debate, reaching far beyond the usual industry journals and making the mainstream news for a number of good and bad reasons. With that in mind there has been a great deal of speculation about what trends we should expect to see in big data in 2014.

Financial Service Companies Drive Value With a Holistic View of the Customer

Tony Virdi | Posted 19.02.2014 | UK Tech
Tony Virdi

The global banking and financial services industry is facing unprecedented, historic challenges. With customer and regulatory demands soaring while revenues plateau, financial services enterprises (FSEs) cannot simply tinker with existing processes for incremental boosts in revenue or small cost reductions.

Blue Skies and Blue Clouds

Preetam Kaushik | Posted 23.01.2014 | UK Tech
Preetam Kaushik

Let's be honest, technology forecasts such as Gartner's Hype Cycle aside, who really thinks Cloud Computing is a hot and happening topic anymore for businesses?

Google Analytics Is on Its Way Out

Melissa Davis | Posted 23.01.2014 | UK Tech
Melissa Davis

At present, most of these keywords are made freely available with only a few listed as 'not provided'. However, Google is about to encrypt all keyword search data, which means that the number of 'not provided' keywords appearing in Google Analytics is soon going to be at 100%.

Five Reasons You Need Mobile Analytics

Dan Weisbeck | Posted 23.01.2014 | UK Tech
Dan Weisbeck

The more a company invests in mobile, the more important it is that they measure what works, what the customer likes and what delivers ROI. To further explore the topic of mobile analytics, we have compiled our 'Top Tip 6' - a look at why analytics can be so valuable today, for brands and their customers alike.

What Can Your Data Analytics Team Learn From Star Trek?

Andy Cotgreave | Posted 25.11.2013 | UK Tech
Andy Cotgreave

As anyone who's ever been part of a data analytics team will tell you, the search for insight into data can sometimes seem like a Star Trek-like voyage into the unknown realms of deep space. So what can Star Trek teach us about the way we interact with and explore our data?

Are You Making Hard Work of Data Exploration?

Andy Cotgreave | Posted 08.10.2013 | UK Tech
Andy Cotgreave

How much data do you see every day? Whether it's wading through lines of numbers on spreadsheets at your office or sitting at home comparing the batting averages of England's cricket team, data has become a staple part of our daily lives. Despite this, very few of us have the tools that permit quick, effective data analysis.

How Business Intelligence Tools Can Help Us to Mind the Skills Gap

Andy Cotgreave | Posted 01.10.2013 | UK Tech
Andy Cotgreave

There is increasing pressure placed on governments and businesses to provide more accountability. To meet these demands they need to disclose the data behind the decision-making process. This will increasingly become an everyday part of our future leaders' lives and careers.

The Data Needed for the Wiki Approach to Policy-Making Is Already Out There

Simon Dennis | Posted 25.08.2013 | UK Politics
Simon Dennis

You only have to observe the trending topics on Twitter when political events like the Queen's Speech, a Budget or another major act of law is being debated in the Commons, to see how engaged the public is. Large organisations are already accessing this information.

Bringing Share Price Into the Marketing Mix

Jon Webb | Posted 21.08.2013 | UK
Jon Webb

With marketing departments facing increasing internal pressure from their finance and sales teams to cut costs, it's become vitally important to identify new mechanics that can meaningfully justify their spend to the Board, particularly as marketing is now being seen more as a cost that can be cut than an on-going investment.

Marketing Automation - Staying in the Lead

Preetam Kaushik | Posted 05.08.2013 | UK Tech
Preetam Kaushik

Marketing Automation has come a long way from email marketing software and powering your website with a content management system. In fact if you are still at that stage, you may have a lot of catching up to do-Marketing Automation solutions in 2013 are increasing in scope, sophistication, and scale.

Big Data - What's in It for You?

Richard Kellett | Posted 03.06.2013 | UK Tech
Richard Kellett

Big data is not just for the board room, it's for the consumer too. Companies are increasingly starting to recognise the value of big data, with one in five large businesses in the UK assigning financial value to their data on the company balance sheet.

Social Media Platforms and the Hunt for a Genuine Enterprise-level Digital Marketing Tech

Preetam Kaushik | Posted 24.02.2013 | UK Tech
Preetam Kaushik

So... people seem to be spending a lot of time on these social media platforms these days. They chat, they communicate, they... socialise, debate, promote, network, organise... you get the picture.