"Pet crazes": a purchasing fad initiated by popular on screen representations, and reinforced by badly researched photo-led tabloid journalism. Photogenic animals are labelled as the next "must-have" pet, trend-setting breeders are afforded free national publicity, and an unsuspecting public can make the "craze" a reality.
Have you ever eaten veal? If not, you're not alone. Many people don't understand what veal is or think it's cruel because it comes from calves killed at a young age. Surely it's better to ensure they are treated well, and produce higher welfare meat from them, than let them go to waste as a simple by-product?
Better information about the health and welfare of different chicken breeds can help farmers make informed decisions about the breeds they choose to rear and, just like independent reviews of other products we buy, it could also allow retailers and shoppers to make informed choices about the chicken meat they select.