The fashion industry has artfully latched onto our fitness obsession. It all started in 2004 when Stella McCartney designed her first collection for Adidas. Her collection was soon after followed by a collaboration between Puma and Alexander McQueen.
Parisians usually avoid tourist spots as they much more enjoy to be part of the local life of their neighbourhood and have their habits at the same bakery and cafés. Their ordinary routines are entangled within the traditional clichés of Paris and create this unique and authentic atmosphere.