The hysteria around the launch of the latest iteration of Apples wildly popular phone is being utilised by two entrepreneurs and one of London's newest startups to benefit charity. Being in the front spot in the queue for the launch of the next biggest gadget is the holy grail for many Apple fans.
When I purchased my first iPhone back in 2008, an incredible, abrupt, and dramatic transformation apparently occurred. According to friends, family, and random people commenting on forums, I had become an Apple fanboy. A slave to the cult of Jobs.